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Reload Bonuses and Cashback Offers: Taking Advantage of Rolling Promotions

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Promotions are an important part of life at online casinos. From the very first point of entry, players are often weighing up deposit match bonuses, free spins and other promotions, as a key basis for comparison between different casino sites. The better the promotions, the more likely a casino is to attract new players in numbers, searching for the best deal for their new account.

But once you’re on the inside, the promotions don’t have to stop. Ongoing promotions can make a big difference to the bankrolls of frequent players, as well as creating anticipation and excitement about the opportunities that lie ahead. With the right balance of reload bonuses, cashback offers and other ongoing promos, your account can be transformed into an altogether more lucrative proposition.

So how do you take advantage of these rolling promotions, and how are they structured to deliver the best results for your new casino account?

Reload Bonuses Explained

When you set up with a new casino, chances are high that you’ll be offered a welcome bonus as a deposit match. This is an amount matched to the size of that first deposit, usually on a percentage basis. These bonuses are aimed exclusively at new players, and cannot be claimed by existing players. Reload bonuses are the opposite – bonuses that are aimed at rewarding existing players, and encouraging repeat deposits and loyalty.

They tend to come in a variety of forms, in keeping with the specific promotions strategy in use at each casino. Some will be deposit match bonuses, while others come in the form of fixed bonuses, or percentage-based bonuses based on the levels and volumes of play.

As with welcome bonuses, the terms and conditions, game restrictions and other limitations on claiming and qualifying for any reload bonus really can be the difference between a good deal and a bad deal. Paying attention to these terms is crucial for maximising the returns from your bonuses, and for choosing the best reload bonuses for your account – particularly in relation to wagering requirements, which can be crippling. If you need some assistance in choosing the best no wagering reload bonuses, look to no wagering casino specialists to point you in the right direction.

Tracking Down The Best Reload Bonuses

Reload bonuses tend to come in cycles. In some cases, bonuses are timed to coincide with specific promotional periods, while others will offer promos on certain days of the week. Some promotions will only last a short while, so you’ll need to be prepared and ready to act when the bonus window opens. Keeping a close eye on social media, newsletters and the casino’s promotion pages is your best bet when it comes to getting the latest bonus news and information. The more eagle eyed you are here, the greater your chances of spotting reload bonuses and promotions when they crop up, so you can take full advantage.

You may also spot cashback offers cropping up as rolling promotions, either as a percentage-based reward or tiered as part of loyalty or VIP schemes. These tend to be structured so that players can claim back a bigger percentage of cashback on their losses the more they play. Cashback promotions like this tend to be most commonly found on Loyalty and VIP pages at casinos where available. There you’ll find the qualification criteria, as well as full terms and conditions around the cashback you’ll be entitled to from playing through your account.

Maximising The Returns From Your Promotions

Taking full advantage of promotions requires a bit of strategic thinking and planning, a sound sense of bankroll management, and an approach that seeks to minimise losses while extending playing time. The more you’re in the game, the more chances you have to pick up loyalty related bonuses, which can start to rack up to pay positive dividends over time.

Even when players lose their bonus cash, it’s still possible to get something back with a cashback offer, provided you’re smart about how you play the bonuses and use the perks of your chosen promotions to your advantage. For this reason, many players look to use their promotional rewards on high RTP games, and to be selective about which games they play, which bonuses they use, and the optimum combination of all the above to get the most from their bonus cash.

The higher the RTP, the slimmer the house edge, meaning the casino has less of an opening in every game to squeeze value from your play. In turn, this means statistically you’ll win more of your money back over the long run than you would with a lower RTP game.

Whatever your approach to maximising the returns from your promotions, you will only ever take full advantage when you budget effectively and gamble responsibly.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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G2 Makes First Entry into ‘Traditional’ Sports with the Launch of G2 Football Club in Kings League Germany

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  • G2 will field a football team in the newly announced Kings League Germany, marking the organisation’s first entry into traditional sports, a major milestone for the club. The team is set to compete in the Kings World Cup Qualifiers in Germany ahead of the Kings World Cup in June.
  • 2025 is G2’s 10 year anniversary and as the organisation looks ahead to the future, a key focus area is blurring the lines between esports and traditional sports in a way that makes sense for its young community.
  • Kings League and G2 have a shared vision of entertainment, innovation, and fan engagement, blending traditional sports, esports, and entertainment in a way that appeals to multigenerational audiences.
  • G2 is the first esports team to join Kings League in Europe.
  • The strategic move will harness digital innovation, shaping a future where sports and esports coexist and thrive together.
  • The move is an expansion of G2’s competitive DNA, rather than a shift away from esports.

G2, one of the world’s leading esports and entertainment brands, has announced it will be fielding a football team (G2 FC) in the new German division of Kings League, a 7-a-side global football league, founded in 2022 by Gerard Piqué, former professional player for FC Barcelona and the Spanish national team, in collaboration with other football personalities and streamers.

Kings League features teams from around the world, with domestic leagues in Spain, Americas, Brazil, Italy, France, and the newly announced German league. On April 12, Kings League Germany will launch with a qualification series for the Kings World Cup, where 8 teams will compete for one of 2 slots to represent Germany in the upcoming World Cup in France. On March 25th, Kings League Germany was announced, with Bastian Schweinsteiger as President, unveiling 6 teams in the league, with a surprise 7th and 8th team. G2 can now confirm today, it’s one of the surprise teams to join the league.

G2 FC is based in Berlin, with 2 Berliner footballers appointed as Team Manager and Coach. Ron Stublla, with a background in Sports Management and played in the Youth Bundesliga, joins as Team Manager alongside new Coach, Malik Hadziavdic, who was a member of the German National Futsal team and played for FC Liria Berlin in the Futsal Bundesliga. The team recently completed tryouts with footballers at the Adidas SPORTS BASE BERLIN, and a full roster reveal is coming soon.

Kings League leverages streaming to maximize its reach, allowing each club to broadcast games directly to their fans through dedicated co-streams. G2 has partnered with German influencers Reeze and Rumathra as their content creator duo, and the pair will co-stream all G2 FC games on Twitch.

G2 is one of the most successful esports organisations in the world, with 40 million fans globally and over 100 first-place finishes across all teams. G2 is known for its consistent competitive success, with the most-awarded League of Legends team in Europe, the best VALORANT team in America, one of the best Counter Strike teams, and the most successful women’s esports teams in the world. G2 is also the most entertaining brand in esports, its raw, unfiltered approach to content and community with a key focus on narrative building and storytelling has enabled the organisation to rise above its competitors, setting the bar high for the industry.

2025 is G2’s 10 year anniversary, and over the past decade, it has grown into a defiant powerhouse in esports, with successful teams across the globe and long-standing partnerships with mainstream global brands including Mastercard, Red Bull, Ralph Lauren, Herman Miller, Spotify, and Oakley. As G2 looks ahead to the future with plans to continue and diversify its expansion, entry into traditional sports is a key exciting pillar for the organisation. Kings League is a completely new way to experience football, combining sport, entertainment and digital innovation, and G2 is ready to take on this challenge to bring something fresh and fun to the next generation of sports fans.

Alban Dechelotte, CEO of G2 comments: “When G2 was created 10 years ago, the dream was to build the ‘Real Madrid of esports’. We wanted to be known as a disruptive brand that’s not only competitively successful, but also has a great personality that knows how to entertain and captivate our fans through storytelling and community building. Now, 10 years later, we are the ‘Real Madrid of esports’, so it’s time for us to go one step further and become the ‘G2 of sports’. Esports has a unique way of connecting with and engaging our passionate fanbase and now it’s our opportunity to show traditional sports how we do things, the G2 way.”

G2 is the first esports organisation to enter Kings League in Europe, and showcases G2’s commitment to shaping its future by blurring the lines between esports and traditional sports, and bringing expert knowledge of new-age digital communities to the next generation of sports fans.

 

The post G2 Makes First Entry into ‘Traditional’ Sports with the Launch of G2 Football Club in Kings League Germany appeared first on European Gaming Industry News.

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Vibra Group achieves ISO/IEC 27001:2022 certification

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Strengthens its commitment to corporate information security

Vibra Group, a regional holding company dedicated to developing software and content for the online gaming industry, has been awarded the ISO/IEC 27001:2022 certification by TÜV Rheinland, a globally recognized certification body. This achievement reinforces Vibra Group’s commitment to the highest standards of information security.

The certification covers key processes including the design and development of online casino games, their distribution through a proprietary platform, and integration with third-party platforms. It also includes the provision of online casino platforms and technological solutions that ensure secure, efficient, and compliant operations in regulated markets.

This milestone supports Vibra Group’s ongoing goal of continuously improving its processes, practices, and standards. It reflects the Group’s constant effort—through its multiple verticals—to generate synergies and strengthen capabilities to offer a comprehensive ecosystem of products and services tailored to the Latin American market.

“ISO 27001 certification marks an important step in our journey to evolve and enhance the way we work. It is part of Vibra Group’s commitment to delivering secure and reliable solutions, and to continuing our responsible growth in regulated markets,” said Ramiro Atucha, CEO of Vibra Group.

 

The post Vibra Group achieves ISO/IEC 27001:2022 certification appeared first on European Gaming Industry News.

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PR-fueled iGaming strategies lead to 30% higher conversion post-privacy shift

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With third-party cookies on their way out and user-level tracking becoming less reliable by the month, iGaming marketers are being forced to rethink how they build performance. 

The shift has exposed deep cracks in traditional acquisition strategies. Attribution models are fading. CACs are climbing. And data-driven targeting no longer works the way it used to. As a result, one trend is taking center stage: performance works better when awareness comes first.

Across the iGaming industry, growth teams are rediscovering that PR, media buying, and brand-building aren’t vanity plays. They’re clean, compliant, and increasingly essential levers that drive real conversion – especially when user-level data is off the table.

At RockApp, we’ve seen this shift play out across multiple markets and verticals.

Performance Doesn’t Happen in a Vacuum

The traditional approach to iGaming performance marketing is ruthlessly optimized: creatives A/B tested down to pixel placement, traffic sources ranked by ROI, and every conversion event tracked. But in today’s data-fragmented ecosystem, even the best-optimized campaign can stall if users don’t recognize or trust the brand behind the offer.

That’s where earned media – and strategic media buying – start pulling their weight in new ways.

According to Think with Google, users exposed to both brand-building ads and performance campaigns are 2x more likely to convert than those who see only one or the other. In our experience, the effect is even more pronounced in privacy-restricted environments, where brand trust becomes a conversion lever, not just a UX concern.

The Awareness-Conversion Loop

In multiple campaigns RockApp has supported for iGaming brands entering new markets, we’ve observed a consistent pattern: strategic media exposure – whether through earned coverage, sponsored content, or thought leadership – primes audiences and lifts downstream performance.

To validate this trend, we recently conducted an internal study comparing two iGaming operators – Brand A and Brand B – both entering the same market with near-identical user flows: similar registration forms, interface logic, site structure, and acquisition funnels.

Brand A had active media presence in the region: ongoing PR coverage in vertical media, sports sponsorship deals with local clubs, and participation in relevant offline events. Brand B, although an established name in other regions, had no media activity or brand presence in the local market at the time of launch.

The performance delta was striking.

  • Brand A achieved a registration-to-deposit (reg2dep) conversion rate of 48%
  • Brand B reached just 26% – almost half

The only significant difference: Brand A was visible, trusted, and familiar to the audience – Brand B wasn’t.

“We consistently see that performance campaigns supported by active PR in the target region outperform standalone campaigns by at least 30%,” says Khanikian Dmitriy, CMO at RockApp. “This becomes especially evident in mid-funnel metrics like reg2dep, where user hesitation can make or break profitability. When users recognize the brand – because they’ve seen it in the media or associated with local sports – they convert faster and with more confidence.”

Sports sponsorships in particular proved to be a powerful lever. By aligning with culturally relevant teams and events, Brand A tapped into existing emotional loyalty, which translated into commercial action. These touchpoints created a steady flow of earned impressions that enhanced performance media, rather than competing with it.

Additionally, PR-led visibility drove a measurable increase in organic traffic. Branded search queries and direct visits rose during campaign peaks, indicating that users were not only clicking on paid ads – but also actively seeking out the brand. This broadens top-of-funnel reach and reduces dependency on high-cost user acquisition channels.

The takeaway: media exposure isn’t just about awareness – it’s an input into conversion.

From Vanity to Utility: Rethinking Media Buys in a Cookieless World

A common misconception is that media buying is just about impressions. In truth, when layered with performance goals, it becomes a strategic asset, especially in a world where deterministic tracking is fading.

Smart buys in content networks, programmatic placements in relevant environments, and even native sponsorships act as pre-conversion touchpoints. They reach users early, before they enter the performance funnel, and shape perception at moments attribution platforms can’t see.

A 2023 study by Pathmatics showed that iGaming brands investing consistently in upper-funnel media saw a 1.5x higher ROAS on performance campaigns compared to those that didn’t.

In a privacy-first market, the logic is simple: you may not be able to track every step, but you can influence every outcome.

What This Means for iGaming Marketers

As user-level tracking degrades and campaign measurement becomes less reliable, growth teams need to think beyond the click. PR and media exposure are no longer peripheral – they’re central to performance strategy.

At RockApp, we’ve adjusted our UA approach to integrate upstream planning with media and PR teams. The results: lower CAC, higher retention, and more resilient campaign performance across regulated and privacy-conscious markets.

So what can iGaming marketers do right now?

  • Map your funnel touchpoints beyond attribution. Awareness matters even when you can’t track it.
  • Align media buying and PR efforts with performance goals – not after the fact, but during planning.
  • Invest in brand signals like sports sponsorships, thought leadership, and earned media. They work when pixels can’t.

In a privacy-first world, performance doesn’t start with a click – it starts with trust.

And trust is built upstream.

 

The post PR-fueled iGaming strategies lead to 30% higher conversion post-privacy shift appeared first on European Gaming Industry News.

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