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Innovations in Online Bingo & Trends to Watch
In recent years, changes to our lifestyles and advancements in technology have been catalysts for change in the gambling industry, not least in the world of online bingo.
This ever changing landscape continues to evolve, and these trends show no sign of slowing, so let’s explore what changes modern technologies have made to the bingo industry so far, and what the future may have in store for players…
Live Dealer Bingo
Bingo has always been a social game, and history has shown that players like to feel as though they’re engaging with real people in an authentic environment. Through the use of streamed live dealer games, this effect can be simulated online.
The real-time nature of live dealer games, and the fact that there are real people on the other end, creates a much more personal experience for players. By interacting with others in a live dealer game, players also gain trust in a particular site, and are therefore more likely to return.
Gamification
Engagement is the name of the game when it comes to keeping players happy and coming back for more, and one way modern sites have found of doing this is through gamification.
Examples of this include leaderboards, which encourage healthy competition; chat games, which promote social interaction; and rewards systems, which provide players with additional incentives to play and the chance to win tickets, bonuses, virtual badges or discounts.
Gamification techniques have seen an upsurge in popularity over recent years, and their inclusion in modern online gambling is an ongoing process.
Bingo Features
Different bingo providers offer different features in their games, and some are more cutting-edge than others. To get an overview of a particular bingo site before signing up, it’s highly advisable that you take a look at advice from some of the industry’s bingo site review veterans.
By checking out a reliable expert bingo review site first, you can take advantage of the extensive experience of seasoned bingo players who can tell you which site has all the innovative features you’re looking for.
Mobile Gaming
One of the most pronounced differences in how people game and gamble in the 21st century is the monumental rise in popularity of mobile gaming. Mobile bingo apps and in-browser game sites offer players a portable, convenient and fluid bingo experience.
Modern gambling applications run so well that they require little to no compromise in terms of the experience, and they can function across platforms so that players don’t lose their progress in a game, tournament or leaderboard.
Emerging Technologies
Part of the thrill bingo offers is sharing a room with other players, affectionately referred to as ‘roomies’. Because of this central social element of bingo, virtual reality can bring a lot to the table, immersing players in a simulated bingo hall where they can interact with their roomies and enjoy a realistic atmosphere.
VR bingo halls also present opportunities for more effective branding and advertising, and the graphics provided by modern VR headsets can deliver advertisements to consumers in a more direct way.
Another emerging technology with exciting applications in the online bingo world is artificial intelligence, which is likely to become more and more prevalent in all aspects of the digital world, providing a personalised and improved customer experience through tailored promotions and game recommendations based on a player’s profile.
Cryptocurrencies
Bitcoin, Etherium, Litecoin and other cryptocurrencies have recently become part of the online bingo world, with an increasing number of sites now accepting them as valid payment methods in an attempt to distance themselves from the competition and make their site more appealing to players.
Cryptocurrencies are becoming increasingly mainstream, and many individuals prefer them for their security, so it’s highly likely that this trend will continue.
Responsible Gambling
Developments in the world of bingo have also seen a greater emphasis put on the importance of gambling responsibly, and technological advancements can be a great help here too.
There are a number of websites and tools available to players who feel that they need a little help with keeping things under control. For instance, the UK Gambling Commission is introducing new AI-powered safeguards, and numerous other tools enable players to set themselves financial limits, time restrictions, self-exclude, and to set up various personalised reminders and notifications.
Technology can help us to ensure that gambling remains within the limits of what is safe and fun.
To Conclude…
Only one thing is certain, and that’s that the way we play this fan-favourite game is likely to continue evolving alongside the relevant technologies.
The future of online bingo looks to be highly varied, extremely exciting, and dependent on a number of technologies. The variety of these technologies and their sheer range of applications is astounding, and we can expect them to impact every facet of our lives – including our beloved bingo.

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Podium signs multi-year data deal with Lottoland to power global racing content
Podium, a leading global provider of trusted sports content and data solutions, has announced a new multi-year agreement with Lottoland, bringing its flagship PULSE data service to the operator’s expanding sports and racing verticals. The partnership enables Lottoland to offer a premium racing experience across global horse and greyhound content, backed by Podium’s trusted technology and content network.
The integration delivers seamless access to an unrivalled aggregation of rights owner content, enabling Lottoland to offer racing from over 300 tracks worldwide via a single integration – across thoroughbred, greyhound and trotting codes.
Josh Sparke, Managing Director at Podium says: “With their extensive reach and unique product mix, Lottoland is an exciting partner for us. They’re not just adding racing – they’re building it into an entertainment ecosystem, and PULSE is the perfect fit for that. With one integration, they get full global coverage, consistently reliable delivery, and a platform that’s built to scale.”
Lottoland highlighted Podium’s onboarding process and integration support as a key factor in the decision.
Nigel Birrell Group CEO at Lottoland said: “From the outset, Podium were easy to work with – collaborative, responsive and genuinely focused on our needs. Their onboarding team and documentation made integration straightforward, and we were impressed by their understanding of our operational priorities. They made sure the solution fit us, not the other way around.”
PULSE is Podium’s ultra-resilient, low-latency racing data service, used by more than 300 platforms globally. Its strong track record on uptime and data integrity has made it the partner of choice for top-tier operators seeking to add or scale racing content with confidence.
The post Podium signs multi-year data deal with Lottoland to power global racing content appeared first on European Gaming Industry News.
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Gaming Americas Weekly Roundup – July 14-20
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
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Caesars Entertainment announced a major upgrade to its mobile sports betting platform with the launch of a universal digital wallet on the Caesars Sportsbook app in Nevada. This enhancement streamlines the wagering experience for sports bettors who visit Nevada, enabling them to manage funds and Caesars Rewards credits in one place, with seamless access across 19 jurisdictions where Caesars Sportsbook offers mobile sports wagering. With this update, users in Nevada can experience added convenience, with all funds and rewards immediately visible and available after logging in. Caesars plans to add universal wallet functionality to more North American jurisdictions where it offers mobile sports wagering in the future.
Comanche Nation Entertainment is set to expand both Comanche Red River Hotel Casino and Comanche Nation Casino, setting the stage for a multi-phase expansion that will strengthen its entertainment offerings, boost economic opportunity and extend its reach across Southwest Oklahoma. The new expansion will allow for long-term growth of both properties. Construction will begin first at Comanche Red River with a new event centre that expands the gaming floor, adds non-gaming amenities and creates new space to host concerts, conferences and community events.
Partnerships
Quick Custom Intelligence and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behaviour, enhancing operational efficiency and delivering personalised guest experiences like never before. This move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.
BetMGM announced a multiyear partnership with baseball legend Derek Jeter. As BetMGM’s brand ambassador, Jeter will appear in national marketing campaigns. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player. The Hall of Fame shortstop joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the US and Canada.
Red Earth Casino has chosen QCI’s Chatalytics platform to revolutionise its casino operations and elevate guest engagement. This AI-powered suite—which includes Slot Copilot, Player Copilot, the Dashboard and the Robot Button—leverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor. Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics and intelligent task assignment. Player Copilot uses behavioural insights to support personalised guest engagement strategies and optimise rewards.
The post Gaming Americas Weekly Roundup – July 14-20 appeared first on European Gaming Industry News.
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Winning Best Affiliate Manager: What It Really Takes to Win in iGaming 2025
Every year, the AskGamblers Awards bring together the leading minds of the iGaming world to spotlight the most impactful brands and standout professionals in the industry. Held in Belgrade, the 2025 edition once again celebrated innovation, growth, and excellence across the affiliate and online casino space.
Among the winners was Kristina Shkredova, Affiliate Team Lead at Boomerang Partners. She was named Best Affiliate Manager by the AskGamblers expert jury — a title awarded to standout leaders who deliver results and put partners first.
The Role of Personality
Kristina’s victory in the prestigious Best Affiliate Manager 2025 award confirms the axiom that the importance of personalities in the success of iGaming brands is undeniable. She has been with Boomerang Partners since its inception as a marketing agency and has become one of the brightest personalities in the industry.
Kristina Shkredova: “I am thrilled to receive the Best Affiliate Manager award and would like to extend my heartfelt gratitude to Nikola, the AskGambler’s account manager assigned to me, as well as to the entire AskGamblers team. This accolade is not just a professional achievement but a testament to our beautiful partnership, founded on shared values, aspirations, and a mutual sense of humor.
Having been with Boomerang Partners since the very beginning, I feel profound and deep love for our affiliate marketing agency and am honored to be a part of this incredible journey. I am immensely proud of the work we have done and eagerly anticipate the new peaks we are set to conquer.”
Successful Cases
Industry experts know that the affiliate marketing sector is highly competitive. That’s why many people opt for tried-and-tested strategies, even though they don’t guarantee success. However, Kristina’s experience shows that the willingness to take risks and set ambitious goals — ones that might initially seem unrealistic — can pay off.
Her portfolio includes several instances of partnering with affiliates who had no prior experience with sports traffic. These partners recognized the risk of venturing into an unfamiliar area. Yet, the strong partnership with Kristina and the backing from Boomerang Partners persuaded them that it was worth the attempt.
The outcome? These partners are now generating significant volumes of sports traffic, having tapped into a vast ocean of opportunities. They have no regrets about leaping.
Trends and Development of the Affiliate Marketing Industry
The development of modern technologies has a profound impact on the industry and the competitiveness of brands. Kristina’s work clearly shows that it is not only technology and a variety of offers that contribute to success. She believes that the key trend is maximum sincerity and openness in communication with partners. This enables the establishment of long-term, trusting working relationships and fosters a loyal base of partners.
Speaking of loyal partners, Kristina highlights another interesting trend. She notes that companies in the industry are now demonstrating greater creativity in organizing joint activities with their partners. These activities include, for example, joint retreats, trips, and dinners that are transformed into spectacular shows. This helps bring the parties closer together.
Boomerang Partners, by the way, has its own unique initiative that fosters an exceptional approach to partners: the annual global traffic tournament, the Golden Boomerang Awards.
From February to May 2025, Boomerang Partners hosted the second season of the Golden Boomerang Awards. Compared to the first season, the number of participating teams from around the world increased from 226 to over 400. Awards were presented in 11 categories, and the award ceremony took place at the iconic San Siro Stadium in Milan, thanks to Boomerang’s strategic partnership with the renowned AC Milan. For affiliates, this event was truly unforgettable, as the ceremony was combined with a networking event.
Kristina predicts a significant surge in the demand for sports traffic. Many brands in Boomerang Partners’ portfolio are already focusing on it, and the agency is open to collaboration opportunities in this space.
In 2024, Boomerang Partners saw a remarkable +194% growth in sports traffic across its affiliate ecosystem, along with a +120% year-over-year increase in new affiliate sign-ups. The agency’s effectiveness is undeniable, and Kristina plays a crucial role in driving these successes.
The Role of the Team and the Boomerang Partners’ Culture
It’s essential to note that Kristina’s victory is not solely a result of her personal qualities, but also the environment in which she works. Boomerang Partners fosters a culture that encourages the development of strong industry knowledge in affiliate managers and nurtures their leadership skills. Each team member can rely on internal support, flexibility in problem-solving and goal-setting, as well as active involvement in business processes. This collaborative environment contributes to efficient work and tangible results.
What’s Next
Kristina is honored to receive the Best Affiliate Manager 2025 award from AskGamblers, but she recognizes that there is still much work to be done. Boomerang Partners regularly participates in major industry events, showcasing its presence with a dedicated booth. Kristina actively attends these events, always prepared to engage with potential partners. She’s now focused on new partnerships and strategic moves that will help Boomerang Partners stay ahead as a top-tier sports affiliate program.
The post Winning Best Affiliate Manager: What It Really Takes to Win in iGaming 2025 appeared first on European Gaming Industry News.
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