Latest News
Eric Cantona fronts William Hill’s new football season launch
Ahead of the start of the 2023/24 football season, William Hill has launched its new marketing and advertising campaign, ‘Who You Got?’, which will be headed by Premier League and Manchester United legend, Eric Cantona.
As its official brand ambassador for the next two years, the Frenchman will be at the forefront of William Hill’s new above the line (ATL) campaign, as well as its online, digital and social advertising across the UK and Republic of Ireland, as the bookmaker implements a more disruptive and distinctive marketing strategy.
Creatives featuring Cantona will also be seen at several of William Hill’s flagship out-of-home sites across the UK and Ireland. From North London bottling plants to the open sea, ‘Who You Got?’ will show ‘The King’ as never seen before to emphasise the intriguing nature of the campaign.
The campaign adds a new element to the bookmaker’s ‘Brotherhood’ brand position by executing a bolder creative designed to spark football conversations within both betting and non-betting scenarios. Soundtracked by Rudimental’s ‘Feel the Love’ and inspired by Cantona’s distinctive personality on and off the pitch, the main feature blends a mix of realism and surrealism, as well as fantasy and reality, to build anticipation ahead of the new season.
The campaign, which kicks-off on 2nd August, will incorporate a number of innovative marketing features to generate excitement around the marquee moments in the sporting calendar and drive engagement around the brand’s ‘EPIC Value’ products through the season.
Alexis Zamboglou, Managing Director, UK & Ireland at William Hill, said: “The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.
“In order to meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats in Eric Cantona.
“When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign.”
Latest News
iGaming Wise Officially Rebrands to Wise Connections
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Following two years operating as iGaming Wise, and more than three years previously as Affluck, the company is entering a new chapter under its new name: Wise Connections.
The rebrand reflects the company’s continued evolution and its commitment to delivering clear value, stronger matchmaking, and more direct, effective connections for partners across the iGaming sector.
Wise Connections is built on a simple idea: quality beats quantity. Instead of pushing generic introductions or relying on outdated directories, the platform focuses on personal, vetted, and direct connections. Every introduction is made manually through trusted channels like Telegram, LinkedIn, or email, ensuring that both sides meet with full context, purpose, and confidence.
The core services remain the same: Marketing & PR, Consulting, Affiliate Management, but they are now tied together under a stronger single identity. And the biggest focus moving forward is the B2B Matchmaking, which has already proven to be one of the most effective ways to help operators, providers, affiliates, and service companies expand into the right markets.
Founder & CEO Gjorgje Ristikj describes the change as a natural step in the company’s growth: “We wanted a name that reflects what we really do. We connect companies with people who matter, and we do it the right way, personally, transparently, and with purpose.”
Wise Connections is not just a new name, it’s a clearer direction. A more structured approach. And a stronger commitment to building long-term partnerships that actually move businesses forward.
The post iGaming Wise Officially Rebrands to Wise Connections appeared first on European Gaming Industry News.
Latest News
BEGE Announces Dates for 2026 Edition: 25–26 November
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The Balkan Gaming and Entertainment Expo (BEGE) is excited to announce the official dates for its 2026 edition: 25–26 November 2026. Following another remarkable year, BEGE is already preparing an even bigger and more innovative event that will bring together industry leaders, innovators, and enthusiasts from across the region.
“BEGE 2025 was an outstanding success,” said Nino Berezhiani, Marketing Manager of BEGE. “The energy, innovation, and connections we saw over two days were truly inspiring. From the engaging conferences to the vibrant exhibition halls and the unforgettable BEGE Awards Night, it was incredible to witness our community come together to share knowledge, celebrate achievements, and drive the industry forward. We can’t wait to welcome everyone back for BEGE 2026 – it’s going to be even bigger and bolder!”
BEGE 2026 promises two days filled with cutting-edge insights, networking opportunities, and top-tier conferences, continuing the tradition of delivering an unmatched platform for collaboration and growth in the gaming industry.
Organizers encourage participants, sponsors, and partners to save the dates and stay tuned for announcements regarding conference programs, speakers, and special highlights for the next edition.
The post BEGE Announces Dates for 2026 Edition: 25–26 November appeared first on European Gaming Industry News.
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Evoplay appoints Vasilena Mantsiou as Chief Financial Officer
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Evoplay, the award-winning game development studio, has promoted Vasilena Mantsiou to Chief Financial Officer (CFO), recognising her outstanding contribution to the company’s growth and operational excellence.
Vasilena joined Evoplay in May 2022 and was promoted to Head of Accounting Department in January 2024, where she played an instrumental role in strengthening the company’s financial processes and supporting its continued expansion across global markets.
As CFO, she will oversee Evoplay’s financial strategy, planning, and operations, ensuring the studio continues to deliver sustainable growth and stability as it scales its presence worldwide.
The appointment highlights Evoplay’s ongoing commitment to nurturing internal talent and promoting from within, ensuring a strong leadership team that reflects the company’s core values and ambition.
Ivan Kravchuk, CEO at Evoplay, said: “Vasilena has been an integral part of Evoplay’s journey, demonstrating exceptional leadership and deep financial expertise.
“Her promotion to CFO is a natural step forward, and we’re confident that her strategic vision will continue to support our long-term goals as we expand into new markets.”
Vasilena Mantsiou, CFO at Evoplay, said: “I’m incredibly proud to take on this new role and grateful for the trust placed in me by the Evoplay team.
“Over the past few years, I’ve witnessed the company’s remarkable growth and innovation, and I look forward to contributing further to its success in this new capacity.”
The post Evoplay appoints Vasilena Mantsiou as Chief Financial Officer appeared first on European Gaming Industry News.
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