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IGT Presents Regionally Attuned Solutions and Compelling New Jackpot Links at Australasian Gaming Expo
International Game Technology PLC (IGT) has announced that the Company will showcase its latest portfolio of cabinets, games, services and systems at the 2023 Australasian Gaming Expo (AGE) August 15-17 in Sydney. Designed to meet gaming opportunities of today and the future, IGT’s regionally attuned solutions will be presented in stand 590.
“AGE provides an ideal platform for IGT to showcase its localized solutions that are designed to deliver peak player entertainment and help grow customer revenues in the ANZ market,” said Dallas Orchard, IGT Chief Operating Officer, Gaming APAC.
“IGT continues to leverage its global strength with a localized focus to create diversity across our games, hardware and systems portfolios, and we are excited to share our latest innovations at AGE. The event will serve as the regional launch of our PeakDual27 and PeakCurve49 cabinets, which are both enjoying exceptional performance and market penetration in North America; new gaming experiences from our four local game studios, including the Portal Link and Cash Ching standalone progressive games; and a showcase for the latest developments in IGT’s cashless and systems-based jackpot solutions.”
An assortment of IGT link and standalone games will be on show for operators to experience, including:
- Portal Link & Portal Loot – the evolution of IGT’s successful Outgrow family with enhanced gameplay, second chance and respin features for a more dynamic player experience.
- Cash Ching – this standalone progressive series takes the traditional respin mechanic to a new dimension with repeat win opportunities and includes four game titles, each offering unique free game features.
- Prosperity Link – brings IGT’s award-winning global performer to the Australian market. This new link offers four game titles and combines two exciting gameplay features to create a special respin bonus feature.
- Boost It Up – new link and standalone progressive series with an innovative game mechanic and added player interaction for heightened win opportunities.
In addition, IGT will demonstrate its Peak hardware family including the PeakDual27 and PeakCurve49 cabinets. Offering many of the popular features from IGT’s Crystal cabinet series, the Peak cabinets deliver a range of enhanced attributes including a re-imagined play experience with screens perfectly optimized for players, seamless curved dual-screen gameplay transitions and an ergonomic, dynamic player panel that features dual bash buttons.
The IGT Systems team will be on stand demonstrating exciting products including the Company’s digital wallet solutions that are deployed in the current digital wallet sandbox trial at Club York and beyond. The IGT ADVANTAGE CLUB system, which enables venues to be more agile, competitive and efficiently adapt to change, will also be on display. The solution delivers a simple, user-friendly experience which can help accelerate player adoption of cashless gaming technologies.
This high-performing portfolio will be paired with IGT’s legendary hospitality and entertainment for a highly engaging experience within IGT’s AGE 2023 showcase.
“We invite customers in our AGE booth to meet IGT’s local studio teams and engage with game concepts, experience game design ethos and explore what our studios have in store for future game development,” added Orchard.
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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
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Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
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