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Allwyn Sets Out Next Steps for Retailers Ahead of National Lottery Changeover
Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers ahead of the changeover on 1 February 2024.
With site surveys – where all retailers are being visited for future equipment upgrades – progressing smoothly, Allwyn will be contacting National Lottery retailers to tell them how they can electronically transfer their existing Retailer Agreement from Camelot to Allwyn, ready for the start of the new licence.
To ensure retailers don’t experience an interruption to their National Lottery service, this will need to be done by 18 December 2023 at the latest – and communications and reminders will ramp up over the coming months.
As part of the transfer process, retailers will be given access to an online portal where they can read their new Retailer Agreement. Camelot Retail Sales Executives – working on behalf of Allwyn – will be visiting retailers over the next few months to talk them through the key changes and to answer any questions they might have ahead of signing the Agreement through the portal. The portal will be smartphone compatible and will include a simple “how to” video and written guides to make the transfer as easy as possible.
Under the new Agreement, commission levels will remain the same for National Lottery Draw-Based Games, Scratchcards and prize payments, and payment terms will remain the same for all games. In addition, any bonds and Direct Debit mandates already in place will automatically transfer from Camelot to Allwyn.
Allwyn will also be removing the monthly lease fees for existing Compact Lottery Terminal (CLT) retailers in the Fourth Licence (saving some retailers up to £600 per year), and introducing additional player protection measures and support.
The majority of the changes to the Agreement have come about as a result of changes to the law and changes associated with the Fourth National Lottery Licence – for example:
- simple name changes to reflect Allwyn as the new operator
- modernisation of some of the language used in the Agreement
- the updating of some conditions to align with recent changes to laws, especially in areas such as data protection and recordkeeping
- the merging of the agreements Camelot had for its two different terminal types into one
In addition, Allwyn and Camelot have jointly set out a timeline of what retailers can expect over the next six months in the lead up to 1 February. This includes the ongoing site surveys –which are being carried out by Momentum In-store and which will continue until the end of September – as well as a series of pre-planned Lotto and EuroMillions event draws over the summer and autumn, and National Lottery Christmas activity (including festive Scratchcards and special event draws) to ensure the continued strong performance of The National Lottery during the remainder of the Third Licence.
Following the 18 December Agreement transfer deadline, retailers can expect to receive a “Welcome to Allwyn” pack early in the New Year, which will contain more information on what they can expect from 1 February – including initial details of new and improved National Lottery games from March 2024 onwards. Retailers will also receive information about the training they will be required to complete digitally ahead of the changeover.
In the meantime, retailers don’t need to do anything until they’ve received details of the online portal.
Allwyn’s Retail Director, Katharine Challinor, said: “Retailers will soon be hearing from us on how they can easily transfer their existing Retailer Agreement. Their Camelot Retail Sales Executive will also visit their store to guide them through the process and answer any questions they might have. We’d like to take this opportunity to thank National Lottery retailers for their continued support and the role they play in raising £30 million every week for Good Causes across the UK.”

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Fast Track releases new AI Player Churn Model
Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.
The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.
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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement
Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.
The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.
The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.
As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.
At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.
Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.
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Expanse Studios (GMGI) Obtains Croatian iGaming Certification
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
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