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PRAGMATIC PLAY EXPANDS BETSSON PARTNERSHIP WITH BETSAFE AGREEMENT
Pragmatic Play, a leading content provider to the iGaming industry, is expanding its deal with Betsson Group as the operator takes Spanish-language Roulette live with one of its brands, Betsafe.
With Betsafe gearing up to expand further into Latin America, the deal sees Betsson Group leverage the expertise and extensive reach of Pragmatic Play, whose titles have garnered immense popularity and recognition throughout the region. Pragmatic Play’s Roulette features its innovative Live Casino customisable branding, allowing bespoke customisation and dedicated branded environments. With a range of cutting-edge technologies, the product gives operators full control over the game’s look and feel.
Home to 20 brands across the world, Betsson Group is a major partner for Pragmatic Play. The two companies strengthened ties earlier this year with Pragmatic Play supplying Live Casino customisable branding to Betsson’s Swedish operator, Jalla Casino. Building upon this partnership, Betsafe is the latest Betsson Group brand to add Pragmatic Play’s premium Live Casino content as part of an extended agreement.
Betsafe, a well-established site since 2006, has rapidly earned a reputation as one of the most respected gaming sites in the world. Renowned for its popularity in the Nordics and Eastern Europe, Betsafe is now making significant strides in penetrating the burgeoning Latin American market. Pragmatic Play’s long-standing partnership with Betsson Group now spans multiple brands and countries, with the recent agreements marking Pragmatic Play’s continued growth of its Live Casino supply in key markets worldwide.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “A customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.
“Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.”
Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, commented: “Pragmatic Play’s Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.
“We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”

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RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!
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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
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Hacksaw Gaming Goes Live with bet365 Brazil
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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
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Shacks Evolution Announce Strategic Partnership with Moja Group
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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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