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Canberra Racing Club Partners with TAB and Sky Racing

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Canberra Racing Club race meetings will be beamed into 68 countries globally as part of an innovative new long-term partnership with TAB and Sky Racing that will elevate the status of racing in the nation’s capital.

The Club heralded a new era with the agreement for Australia’s largest wagering brand TAB to continue as the club’s official wagering partner until 2030 and a Sky Racing broadcast rights agreement that will see the network distribute racing in Canberra until at least 2029.

The partnership includes major race day activations, enhanced media content and priority coverage on Sky Racing as an official TAB partner. Tabcorp Senior Sponsorships & Events Manager Katherine Morgan said the agreement highlighted the strength of racing in the nation’s capital.

She said: “This partnership is a new era for racing in Canberra. It brings together our entire ecosystem to grow the club, from creating innovative race day activations for patrons at the track to using our media network to give Canberra a global footprint.

“TAB is the industry partner and this long-term partnership is built to create an exciting long term and sustainable future for racing in Canberra and to attract new audiences to the Canberra races.

“TAB has accelerated a digital transformation with new products to improve the customer experience and the Canberra Racing Club will benefit from that transformation.”

Sky Racing Head of Partnerships Selina Rumble said Sky would give Canberra a global footprint as part of the deal. “Canberra races will be beamed into 68 countries across the globe via the Sky Racing Network. We broadcast 150,000 races live each year and through our global partners the Canberra races will be live on screens worldwide,” she said.

“We’ll also be giving our Australian viewers front row seats to Canberra racing via our domestic network which is broadcasts into 4000 retail venues and 50,000 screens nationwide and into homes across the country.

“We’ve recently given Sky Racing a facelift and we’re innovating the way we broadcast races and Canberra will benefit from that.

Canberra Racing Club Chief Executive Darren Pearce said: “We couldn’t be prouder to partner with Sky to showcase Canberra’s fantastic racing around the globe and shine a light on our vibrant Capital,” he said.

“TAB are investing strategically for growth and are the right partners for our Club. We look forward to growing together and bringing exciting innovations to racing fans everywhere.

“These momentous partnerships are a really big win for our Club and will be great contributors in our drive for sustainable and long-term growth for everyone invested in Canberra Racing.

“The agreement will see the continuation of the TAB Federal series, a popular and established brand which see’s significant interest from a media and wagering perspective at each of our meetings.

“The Listed TAB Canberra Cup is in a fantastic position to further grow its profile with the 2022 quinella in Arapaho and Explosive Jack going onto Group 1 glory in subsequent Autumn features, the Tancred and Sydney Cup respectively.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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