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“World Class Games” is the Theme of Gamescom 2023
Video games connect some 3 billion people worldwide. People play together across all borders, share stories and adventures. Games have long since become a world culture medium, shaping whole generations around the globe. The games industry is not only setting the cultural trends, but also the technological trends, for example in virtual reality, 3D technologies or artificial intelligence. Games innovations are defining more and more industries. This outstanding cultural and technological importance of games makes them world class.
“As the world’s largest games event, gamescom brings together the global video games community and industry. Every year at the end of August, Germany is the heart of gaming. This is even more true for this year. However, it must be our aim to ensure that the international games industry does not just look to Germany once a year, but also during the rest of the year. In order for games from Germany to be world class, we need the reliable support of politics. That’s why I’m very pleased that numerous major politicians will visit gamescom again this year to talk about the right way forward,” said Felix Falk, Managing Director of game – The German Games Industry Association and co-organiser of gamescom.
Gamescom Trend: “Upgrade for reality”
Whether it’s Artificial Intelligence or the Metaverse: The expertise of the gaming industry is becoming crucial for more and more sectors of the economy. The best example of this is AI. Everyone is currently talking about it because of chatbots, but it has already been used successfully in the games industry for many years: Within video games, to enable believable behaviour of the game characters, in development, to create entire galaxies or to be able to detect errors in a complex code. The 3D technologies used to create games have also made it possible to replace entire movie sets or modernise education programmes.
Gamescom Trend: “Games studios are the new dream factories”
Video games tell the epic stories of our time. This requires teams of highly creative people. Their expertise – whether in programming, interface design or the creation of story universes – is in demand across all sectors of the economy. Anyone who wants to inspire people around the world with stories today should start in the gaming industry. After all, games are not only played all over the world, but they are also understood everywhere.
Major Political Figures Attending Gamescom
Not only the international games community and industry meet at gamescom in Cologne, but also more and more politicians from Germany, Europe and the rest of the world. With the gamescom congress, the Political Opening and the Debatt(l)e Royale, there are multiple political events. This year, the official Political Opening of gamescom on 23 August will be attended by, among others, Vice Chancellor and Federal Minister for Economic Affairs and Climate Action Robert Habeck and Hendrik Wüst, Minister President of North Rhine-Westphalia. The political talk Debatt(l)e Royale will follow on 24 August. Participants will include Franziska Giffey (SPD Berlin Senator for Economic Affairs, Energy and Industry and SPD state party chair), Nathanael Liminski (Minister for Federal, European and International Affairs and the Media of the State of North Rhine-Westphalia and Head of the State Chancellery), Emily Büning (Federal Executive Director, Bündnis 90/Die Grünen) and Bijan Djir-Sarai (Secretary General, FDP). As part of the gamescom congress, Lisa Paus, Federal Minister for Family Affairs, Senior Citizens, Women and Youth, will also take part in a discussion on the contemporary protection of minors in games.

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Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming
Bety Casino, owned and operated by Platinum Technology NV, officially launches its new crypto gambling platform Bety.com. It is offering players 10,000+ titles, several unique in-house games, and instant withdrawals via cryptocurrencies. The platform also operates under the license and regulation of the Curacao Gaming Control Board (GCB) to ensure players globally enjoy gambling in a secure and fair environment.
The majority of the game titles provided by Bety Casino are sourced from leading suppliers like Pragmatic Play, BGaming, Red Tiger, and Microgaming. With so much focus on responsible gaming, security, player entertainment, and satisfaction, Bety aims to redefine the online crypto gaming industry.
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‘’At Bety, we believe in creating a safe and enjoyable environment for all our players. We highly promote responsible gaming practices by offering features and/or tools that will help our gamers stay in control. Some of our responsible gambling resources include self-exclusion and setting deposit limits. Besides, our support team is well-trained to assist any player who might need help managing their gaming habits.’’ He added.
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Bety Casino has set out to be a game changer amongst other crypto casinos, a platform with exceptional value for users and players. From its notable features like its no KYC policy and fast transactions to its curated premium game library and rewarding bonus system, Bety delivers on key expectations for today’s crypto gamblers, combining variety, speed, and security in one platform.
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About Bety Casino
Bety is a globally leading cryptocurrency gaming and betting platform offering an elite casino and sports betting experience. The platform leverages blockchain technology to ensure transparent, secure, and efficient transactions. Supporting 10+ cryptocurrencies, Bety allows players to make instant transactions with no hidden fees or delays.
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The post Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming appeared first on European Gaming Industry News.
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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025
Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
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Superbet Becomes New Main Sponsor of Jagiellonia Białystok
Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.
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