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Ground-Breaking Study Highlights Dramatic Growth in Women’s Sports
Calls for proactive approach to mitigating risk of match-fixing in women’s sports
The International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter and Stats Perform today launched a ground-breaking study on women’s sports and women in sports betting, ‘Breaking Barriers: Assessing Women’s Sports, Betting and Integrity Challenges’.
The study, conducted by the German Sport University Cologne and launched at iGaming Business Live! in Amsterdam, analyses the economic development of five women’s sports: soccer, tennis, basketball, cricket and volleyball. For the very first time it analyses the size and characteristics of the women’s sports betting market and examines the potential vulnerability of women’s sports to match-fixing.
“We are about to witness the best attended and most watched women’s World Cup in history and where soccer leads other women’s sports are rapidly following,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “The dramatic growth of women’s sports is a hugely positive development for fans, the sports and athletes themselves and also for the betting market. It is creating very significant and untapped opportunities for sports betting. However, with increased growth comes an increased responsibility for ensuring we get ahead of the game when it comes to sports integrity and the fight against match-fixing in women’s sport. There is no room for complacency.”
The study confirms that the dramatic increase in women’s sport has been accompanied by a similar growth in betting on women’s sport. Soccer is leading the way in terms of the number of people betting and placing bets on women’s sport with an annual market growth rate of approximately 20% since 2020. This is followed by tennis, basketball, cricket, with growth rates of over 10% during the period 2017 to 2022.
It also analyses the particular characteristics of female bettors. Over the last few years, the percentage of female bettors in women’s sports has consistently risen across all five sports analyzed, with annual growth rates of up to 10%, while the total number of women betting on women’s soccer has more than doubled. The total volume of bets placed on women’s sports has grown more among women than men, highlighting potential untapped opportunities.
“Entain is delighted to fund and support the publication of today’s study, which is an important step in increasing our understanding of developing trends within women’s sport,” the Corporate Affairs Group Director for Entain, Grainne Hurst, said. “We are proud to already support aspiring female athletes through our multi-year partnership with SportsAid and our Pitching In initiative and we will continue to work with organizations to promote fairness and integrity in all sports competitions.”
“Stats Perform has a history and commitment to investing in women’s sports and enabling rightsholders and teams to grow their fan, commercial and on-field potential,” the Chief Commercial Officer for Stats Perform, Alex Rice, said. “Understanding women’s sports fans is key to achieving this, so we’re proud to have helped with this important research.”
Whilst corruption exists in women’s sport, the study found that it is significantly lower than in men’s sports. However, the experience of men’s sport has shown that sports betting can be the subject of criminals who defraud regulated operators by manipulating matches and exploiting vulnerabilities of sports and athletes.
The study makes a series of recommendations to strengthen the fight against match-fixing in women’s sport including:
- Strengthening monitoring and enhancing cooperation between sports governing bodies, betting operators and law enforcement agencies.
- Develop targeted and tailored education and communication programs for athletes, coaches and support staff to raise awareness about the risks of corruption and match-fixing and help create and reinforce a culture of integrity.
- Promote fair wages and economic transparency in women’s sports to reduce the risk of corruption and match-fixing.
“We are seeing the popularity of women’s sport continuing to grow with last summer’s European Championship the biggest women’s event for Flutter by volume and a seminal moment for many of our European brands,” the Sports Integrity Manager for Flutter, Ian Devlin, said. “This has created a higher demand from us to offer more sports with more markets relating to women’s events starting with the upcoming FIFA World Cup. However, as women’s sports continue to grow, so does the risk of participants being approached by individuals seeking to profit from sports-related corruption. This is an area that Flutter takes very seriously, with our Betting Integrity team working closely with both sport’s governing and trade bodies, such as the IBIA, to ensure that we, and the markets we offer, uphold the very highest level of sporting integrity.”
“This study wants to be the beginning of a conversation with the betting industry on how it addresses women’s sports,” the co-founder for All-In Diversity, Christina Thakor-Rankin, said. “By understanding what this new and rapidly evolving landscape looks like we put ourselves in the best possible position to keep customers, sports betting operators, athletes and sport safe for all.”
Additionally, a key next step is to increase the data available and conduct further research and analysis on women’s sports and betting. This will help deepen the understanding of the match-fixing dynamics in women’s sports and will allow to develop approaches to sports integrity which are tailored to the particular circumstances of women’s sports.

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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
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Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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