Gambling .com Group Limited (Nasdaq: GAMB), a leading provider of player acquisition services for the regulated global online gambling industry, has extended its reach in the U.K. through a new media partnership with Independent Digital News and Media Limited (“The Independent”), one of the U.K.’s largest digital media publishers. Under the agreement, Gambling .com Group will deliver in-depth and expert sports betting and online casino content for sports enthusiasts to leverage The Independent’s reach, which counts over 20.8 million monthly unique users. The content and exclusive offers will be featured on a special section of The Independent’s website, www.independent .co .uk, making it easier for readers to find everything regarding online gambling in one area.
The partnership with The Independent represents the third major media partnership for Gambling .com Group and follows its previously announced agreements with The McClatchy Company and Gannett — two of the largest U.S. newspaper publishers. The partnership with The Independent is the first media partnership the Group has entered into outside of the U.S. and offers the Group an additional growth driver in one of its largest and most important markets.
Charles Gillespie, Chief Executive Officer of Gambling .com Group, said, “Gambling .com Group’s sophisticated publishing and monetization systems combined with leading media brands like The Independent is a proven recipe for success, as evidenced by our existing media partnerships. Record numbers of players are visiting our U.K. websites to find the best online bookmakers and casinos. We look forward to collaborating with and driving new revenue for The Independent by demonstrating the benefits of a best-in-class media alliance.”
“Gambling .com Group brings vast U.K. market operating experience having entered the market over 15 years ago. Partnering with Gambling .com Group, which has a strong record of success in the U.K. and a wealth of established partnerships with online gambling brands in the market, is a great benefit for our organization,” said Christian Broughton, Managing Director of The Independent. “We are excited to deliver Gambling .com Group’s authoritative offerings to our highly engaged audience to allow them to make smart, informed decisions.”
The U.K. was one of the first jurisdictions to legalize online gaming nearly 20 years ago, which attracted companies and entrepreneurs from around the world, and the U.K. online gaming market remains larger than any individual U.S. state. By partnering with Gambling .com Group, The Independent gains access to the Group’s proprietary data science platform, award-winning content team and leading expertise in monetizing online gambling traffic.
