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Flexion Partners with Xiaomi to Bring More Value to Global Users and Game Developers

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Android game developers will as of today be able to reach millions of new users as Flexion, the games marketing company adds Xiaomi’s official proprietary app store, GetApps, to its suite of alternative marketplaces.

Flexion already offers game developers distribution and marketing services giving them easy access to alternative app stores and allowing them to build revenue and audiences quickly. The partnership with Xiaomi will bring significant opportunities to games in the Flexion portfolio.

“Xiaomi is among the top mobile device suppliers in many markets, such as India and Europe,” says Jens Lauritzson, Flexion’s CEO. “They have a truely global reach. Importantly for our game developers, many of Xiaomi’s smartphones focus on young people, especially geeks and gamers, which creates an ideal user base for game developers.”

Flexion’s strategy is to grow the distribution channels it offers developers, so they are no longer reliant on just limited choices. Existing clients see an average 10% boost in revenue through the platforms that Flexion helps them reach. Developers get an additional revenue stream with no upfront costs and very little effort.

The partnership with Xiaomi is a logical next step in Flexion’s strategy. Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in the first quarter of 2023. In March 2023, the MAU of MIUI reached approximately 595 million globally. GetApps already connects developers with millions of users and continues to grow, seeing notable successes in the most lucrative regions. Xiaomi’s International Internet Business Department announced its “Go Global” strategy for the year of 2023 at MWC in Barcelona, which also marked the expansion of GetApps towards more markets worldwide.

“We’re glad to be partnering with Flexion and delighted to welcome new games into Xiaomi’s GetApps. We think their attitude to the games market is spot on.” says Chan Liu, General Manager, International Internet Business Department, Xiaomi. “Our cooperation integrates the advantages of Flexion’s deep understanding of the market and Xiaomi’s system-level support as a smartphone OEM, which aims to create an ecosystem for the game industry and bring true values to developers and Xiaomi users worldwide.”

Flexion has already soft launched Gods & Glory from DECA Games on Xiaomi and is now fully integrated with the Xiaomi platform and distribution service. Using the Xiaomi distribution service will benefit developers as payout rates that facilitated through are generally higher than in other app distribution platforms, says Jens.

The time has never been better for developers to think about a multiple store approach. Earning revenue from a single app store with traditional user acquisition is becoming more difficult, as privacy and competition concerns start to bite. The European Union’s Digital Marketing Act (DMA), for example, will force tech giants to allow alternative app stores into their ecosystems. A game that is on multiple app distribution platforms will get more exposure no matter what market users prefer.

“We’re predicting a spike in alternative store audiences as consumers find better value through more competitive offers in new stores such as GetApps,” says Jens. “We’re giving developers a newfound freedom, making it far easier to launch, scale and profit from their games.”

“We will help Xiaomi grow its offering by bringing great games to the channel,” he goes on. “Flexion has the technology to do this, together with people who have the necessary expertise and experience. The platform grows and the games grow both in terms of audience and revenue. Everyone wins with Flexion’s approach.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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