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Leading Sportsbook and Platform provider, Novusbet signs with Flows

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Sportsbook and platform provider, Novusbet signs partnership agreement with Flows, the industry’s award-winning no-code automation platform. 

Leading Cyprus-based sportsbook and PAM, Novusbet, have today signed a partnership agreement with Flows for the provision of its no-code integration & automation platform. The partnership will enable Novusbet to build features and applications without code and increase innovation via Flows innovative automation technology.

Novusbet is a leading sportsbook and platform provider based in Cyprus, part of the Softquo group, which includes Goldenrace, xpress.tech and Spinmatic. Their commitment to innovation, exceptional user experience, and cutting-edge technology has established Novusbet as a prominent player in the industry.

Flows accelerate iGaming businesses by simplifying integrations and optimising workflows through a single interface and automation tool. This no-code tech enables suppliers to streamline processes and save significant time and cost. Acting as a seamless bridge between systems and technologies, Flows facilitates smooth data flow and automated workflows, enabling sportsbook and casino suppliers to enhance efficiency, reduce manual work, and eliminate information silos. Flows’ groundbreaking voice-activated development, Flo, empowers its customers to effortlessly create tailored digital products, leveraging the power of voice, automation, and AI language models. From simple alerts to complex multi-game jackpots, Flo revolutionises software solutions with an unrivalled user experience.

In integrating  Flows Novusbet can effortlessly create new features, and automate personalised campaigns, promotions, and betting options, all without being hindered by complex technical procedures. With Flows, Novusbet will have the flexibility to innovate and respond to changing trends without requiring extensive technical knowledge or resources.

Domenico Mazzola, Director of Sales said: “ We are thrilled to announce our partnership with Novusbet, a leading sportsbook and platform provider. This collaboration showcases the trust and confidence Novusbet has placed in Flows’ no-code automation platform. It’s an exciting opportunity to empower Novusbet with the ability to build features and applications effortlessly without the need for code. By leveraging Flows’ innovative automation technology, Novusbet can drive innovation and enhance operational efficiency, resulting in significant time and cost savings. We are excited about the prospects of this partnership and look forward to seeing how Novusbet utilises our technology to engage its customers and drive a competitive edge within the industry. “

Simone Suppa, Head of Operations at Novusbet/Xpress.tech, said: “With great enthusiasm, I announce our partnership with Flow’s remarkable no-code automation platform. This collaboration epitomises the trust and confidence we have placed in Flows, empowering our companies to effortlessly construct remarkable features and applications without the constraints of code. Leveraging Flow’s cutting-edge automation technology, we unlock a world of innovation and operational efficiency, saving precious time and resources. This partnership holds immense potential, and we eagerly anticipate witnessing how we will use it combined with Novusbet and Xpress.tech platform to captivate our customers and gain a competitive edge in our industry.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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