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LuckyConnect ‘Nets’ Another Big Content Supply Deal with Pronet and Playson
LuckyConnect content aggregator solution to extend relationship with leading iGaming platform with the supply of additional premium slot and casino content
LuckyStreak, the live dealer casino and gaming content supplier, is delighted to announce that it has extended its long-standing partnership with leading iGaming and betting platform provider Pronet Gaming.
Going forward, LuckyStreak will supply Pronet Gaming and its extensive network of operators with content from premium games provider Playson, through its integration with the LuckyConnect aggregation API. Pronet already takes Fugaso and Yggdrasil content from LuckyConnect.
Founded in 2012, Playson is a leading developer of online slots and table games. Since joining LuckyConnect in 2021, its entire suite of 85 slot and table games including player favorites like Book of Gold, Joker’s Coins and Pirate Sharky has been available to LuckyStreak’s network of customers and operators.
Pronet Gaming is a sophisticated and award-winning iGaming platform and solutions provider working with over 100 leading casino content suppliers. Newly available to Pronet Gaming customers, Playson’s reach is extended to a game-changing 2m+ players a month.
“We have worked closely with Pronet Gaming since 2015, so I’m delighted that we can now offer it Playson’s rich library of innovative and fun slot and table games, which will enrich its customers’ offerings significantly,” the Head of Account Management for LuckyStreak, Virginia Russu, said. “Through LuckyConnect, there is no additional integration required and the entire portfolio is available immediately.”
“We have worked hard to put together the industry’s largest selection of content and this deal will further enhance our offering as we continue to support our operators,” the Chief Executive Officer for Pronet Gaming, Alex Leese, said. “The addition of Playson’s titles to our platform further builds on the expansive range of content we offer our partners and adds a name that customers can trust.”
“Partnering with LuckyConnect means that hundreds of operators across the world have access to our games and that can drive significant player numbers for us,” the Chief Commercial Officer for Playson, Tamas Kusztos, said. “Just as we have seen with this new partnership with Pronet, the upswing in volumes was significant and immediate. The potential this offers us to continue to grow our business is hugely appealing.”
For all partnership and media enquiries, please contact Mark O’Donnell, Head of Marketing for LuckyStreak at Mark@ LuckyStreakLive.com.
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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
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Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
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