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Genius Sports extends official betting data partnership with Football DataCo and secures AI-powered tracking technology expansion with the English Premier League and English Football League
Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has won a major new expansion and extension of its exclusive low latency official data partnership with Football DataCo, the data rights holder of UK football.
Under the terms of the agreement, Genius Sports has extended its long-term partnership with Football DataCo to be the exclusive official supplier of low latency live data from the English Premier League (“EPL”), English Football League (“EFL”) and Scottish Professional Football League (“SPFL”), to the global sports betting industry. Genius Sports has been the exclusive distributor of low latency official data from over 4,000 UK football fixtures per season to hundreds of regulated sportsbooks worldwide since the start of the 2019 season. The renewed partnership will run until the conclusion of the 2024-2025 season.
In addition, as the Official Tracking Data and Analytics Partner to the EPL, Genius Sports has also expanded its partnership to capture sub-second, skeletal tracking data for all Sky Bet EFL Championship and Championship Play-Off matches through its best-in-class Second Spectrum technology. As a result, Genius Sports’ AI-powered tracking systems will be installed at all remaining Championship grounds, capturing rich positional data on every player, match official and the ball. This leading-edge capability will provide Championship teams and coaches – like it has for the Premier League since 2020 – with access to Second Spectrum’s software that delivers unique player performance metrics derived from tracking data, all indexed to match video.
The data generated from the partnership enables Second Spectrum augmentation technology to create automated, real time enhanced graphics based on optical on-pitch data featuring advanced team and player insights such as shot velocity, player speed, positional data, and much more. Where broadcasters choose, these unique data-driven broadcast overlays can augment the fan experience by providing highly personalised viewing options for all fans, however and wherever they watch the game.
“Genius Sports and Second Spectrum continue to generate first class data and provide innovative solutions for a variety of Football DataCo’s stakeholders,” commented Adrian Ford, General Manager of Football DataCo. “The technology is improving all the time, extending the creative use of data to improve the presentation of English and Scottish football.”
“The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and secure feed on UK football to power first-class products for sportsbooks around the world,” said Mark Locke, CEO of Genius Sports. “We are delighted to extend our partnership to continue to power innovation and now to expand it to include our suite of AI-powered Second Spectrum Tracking Data technology for the EFL Championship as well as the Premier League.”

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Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, invites SBC Summit Lisbon delegates to take a spin on the iconic Estoril Formula One circuit on 16 September 2025. The experience features remote-controlled car racing on a true-to-scale replica of the track. The programme begins at 10:00 with an opening race at Space EN08, with the circuit then open all day for drop-in challenges and networking.
At 10:00 on 16 September, a showcase race on the Estoril mini‑track will bring together Rasmus Sojmark, CEO & Founder of SBC, Rubens Barrichello, F1 legend and Non‑Executive Director for Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. Delegates are welcome to cheer on the participants and then take the controls themselves on the very same circuit layout.
Beyond the track, Barrichello and Montik will also appear together on the Super Stage for their fireside chat, Excellence Under Pressure: Evolving in a Fast‑Moving Space. Taking place on 16 September, the discussion will explore the shared disciplines of motorsport and iGaming innovation, highlighting how speed, reliability and agility translate into long‑term business advantage. Barrichello will also share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.
The SOFTSWISS team looks forward to meeting partners and friends throughout the show. Visit us at Stand B160 to explore collaboration opportunities and learn more about our product ecosystem.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025 appeared first on European Gaming Industry News.
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GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025
The Eastern European Gaming Summit (EEGS) proudly announces that Gaming Laboratories International (GLI) will once again return as a sponsor of the highly anticipated Regulators’ Roundtable at EEGS 2025, taking place on 27–28 November at Inter Expo Center, Sofia.
As the global leader in testing, certification, and professional services for the gaming industry, GLI has supported regulators, suppliers, and operators across more than 480 jurisdictions worldwide for decades. With a strong mission to ensure integrity, fairness, and transparency, GLI plays a pivotal role in shaping a trusted and sustainable global gaming environment.
The continued sponsorship of the Regulators’ Roundtable underscores GLI’s dedication to fostering dialogue, collaboration, and knowledge exchange between regulators and industry stakeholders. As one of the flagship sessions of EEGS, the Roundtable offers an exclusive platform to address pressing regulatory challenges, explore innovative solutions, and discuss strategies that will define the future of the sector.
EEGS 2025 will once again unite regulators, operators, suppliers, and thought leaders for two days of high-level discussions, networking, and knowledge sharing, reinforcing its position as the leading forum for gaming innovation and regulation in Eastern Europe and beyond.
Learn more & register here: https://eegamingsummit.com/register-for-super-early-bird-ticket/
For any sponsorship availabilities, see here: https://eegamingsummit.com/sponsorship-2025/
Together with partners like GLI, EEGS continues to be the meeting point for innovation, regulation, and collaboration in the gaming industry.
The post GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025 appeared first on European Gaming Industry News.
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Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv
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The post Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv appeared first on European Gaming Industry News.
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