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‘Quality of Content Missing in Operator Retention Strategies’

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Play’n GO’s Chief Commercial Officer Magnus Olsson delivered his verdict on the importance of using content to drive operator retention strategies on a standout panel at the 2023 iGaming Next conference in Valletta, Malta.

Joined by the CEOs of Crucial Compliance and Aspire Global, Olsson highlighted how the drive towards regulation in many markets had made player acquisition costs so high that ‘retention strategies through great content are what everyone needs to invest more in’.

While the panel moved to discuss the importance of RTP levels in retention strategies, Olsson added,

“I think it’s more about the content than RTP. If you’re a good supplier, you can design a game that is engaging and entertaining and has loads of both acquisition and retention capabilities.

“If you look at mechanics and volatility, I would say those two things are far more important [than RTP levels] in retention strategies.

“I think what’s missing in retention strategies today is an emphasis on the quality of content and entertainment value.”

The panel went on to discuss the importance of giving players a good experience immediately after you’ve paid to acquire that player, but that the slots game they land on first to play didn’t really matter.

Olsson disagreed with this view strongly and said,

“If your first experience in online casino is with a game that has a base game that just goes on and on, and basically has been designed for functionality like bonus buys, you end up with a very very bad customer experience – that person will probably never return to online slots. It’s not a good start.

“The first game a player sees has to be a high-quality game. One that really captures the player. I don’t think that a winning experience is required if they get to enjoy a high-quality, entertaining game.”

The discussion moved onto how markets, and therefore players, differ and Olsson was able to highlight the strength of the Play’n GO portfolio. He said:

“We have some amazing games in our portfolio that were released a few years ago like Lady of Fortune, which is perfect for markets with a strong land-based history and it’s nice to see them coming back in popularity – especially as it’s medium volatility with a relatively low max win of 500x. It shows that great games that are fun to play trump everything else.

“Where I think the industry can do better is to not focus so much on short-term thinking – what’s the latest release only etc.. – and get away from predatory functionality games in your retention strategies.”

Finally, the panel discussed VIP players and the future of revenue generation in a regulated reality. Olsson added,

“The old ‘80/20’ rule, where 80 per cent of the revenue comes from 20 per cent of the players in certain markets, like Germany, the UK, other markets in Europe, is gone forever.  

“What Play’n GO would like to see is marketing that adjusts to this new reality. Where recreational and social players are the main audience. We aren’t seeing that yet.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGT Digital to Showcase AI-Enhanced X-Nave Platform and New Gaming Content at SBC Summit Lisbon

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At this year’s SBC Summit Lisbon, EGT Digital will present its proprietary AI core integrated into the X-Nave platform, setting a new benchmark for personalization, compliance, and responsible gaming in the iGaming industry.

Unlike off-the-shelf tools, the AI core has been built from the ground up by EGT Digital’s own data science team, combining custom hardware, software, and in-house expertise.

“We’re excited to demonstrate how our AI core elevates X-Nave at SBC Summit Lisbon,” said Mr. Mihaylov, Deputy CEO of EGT Digital. “It’s more than a tech upgrade – it’s a new framework for building safer, smarter, and more engaging iGaming experiences.”

What does the Platform Deliver?

EGT Digital’s AI core, integrated into X-Nave, transforms the platform from a standard toolkit into an intelligent ecosystem.

The core capabilities include:

  • Proactive Player Protection – Detects risky patterns in real time and auto-adjusts limits on the fly.
  • Smarter QA – Simulated behavior speeds testing and boosts product quality.
  • Intelligent Campaigns – Dynamic segmentation and live personalization, driven by real-time data.
  • Predictive Churn Prevention – Identifies players at risk of leaving and provides value towards targeted retention campaigns with personalized offers.
  • AI-Powered Lifetime Value Forecasting – Combines multiple predictive models to accurately estimate each player’s long-term value, enabling smarter acquisition and retention strategies.
  • Intelligent Game Recommendations – Learns individual player preferences and delivers personalized game suggestions that boost engagement and session duration.
  • Automated Bonus Optimization – Uses machine learning to determine the most effective bonus types and values for each player segment, maximizing ROI.

Together, these capabilities make X-Nave more than a technology platform. Operators benefit from it ensuring long-term competitiveness in the fast-evolving iGaming market.

What to Expect at Booths A100 & A130?

Visitors to booths A100 and A130 will discover a full spectrum of innovations from EGT Digital and the wider EGT Group, including the following.

Upcoming slot titles

Two highly anticipated titles will be unveiled:

  • Power & Glory Athina – slot game with Cascades paymode, delivering dynamic, fast-paced play.
  • SugarVille 1000 – slot game with Cluster Pay, immersing players in a sweet world of bonuses, where the Clover Chance Jackpot can be randomly triggered at any time.

 

Rich gaming diversity

EGT Digital will also present a portfolio of 150+ in-house developed titles across diverse themes, plus top-performing jackpots such as: Bell LinkClover ChanceSingle Progressive, and the latest Gods & Kings Link.

 

X-Nave platform versatility

The modular X-Nave platform includes four main components: 

  • Sport Product
  • Gaming Aggregator
  • CRM Engine
  • Payment Gateway

Each can operate independently or as part of the turnkey solution. Key upgrades, such as the new Sports Recommendation Engine, enhanced Aggregator bonus management tools, and flexible Payment Gateway deposit and withdrawal options will also be on display.

 

VLT solutions from EGT

The EGT will showcase its established P 24-24 Up and P 27-27 St Slim cabinets, alongside with its newest VLT product –  the Self-Service Betting Kiosk (SSBK).

With compact dimensions and a QR code payment option, the SSBK is designed for maximum convenience and will feature the Gold VLT multigame with 50+ titles, including proven favorites like Keno Universe and exciting new releases.

Together, these highlights demonstrate how EGT Digital and EGT combine innovation with responsibility to deliver value for operators and engaging experiences for players worldwide.

 

About EGT Digital

EGT Digital is a next-generation technology provider for the global iGaming industry. With a strong focus on innovation and responsibility, the company delivers scalable, secure solutions that empower operators worldwide.

The post EGT Digital to Showcase AI-Enhanced X-Nave Platform and New Gaming Content at SBC Summit Lisbon appeared first on European Gaming Industry News.

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Groove Technologies and BetOnGames Forge Strategic Partnership

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In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.

The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.

Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.

Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”

BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.

Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”

With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.

As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.

Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”

The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.

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Week 37/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.

Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.

 

Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.

Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.

Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.

BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

 

Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.

 

The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.

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