Latest News

‘Quality of Content Missing in Operator Retention Strategies’

Published

2 years ago

June 23, 2023

Reading Time: 2 minutes

Play’n GO’s Chief Commercial Officer Magnus Olsson delivered his verdict on the importance of using content to drive operator retention strategies on a standout panel at the 2023 iGaming Next conference in Valletta, Malta.

Joined by the CEOs of Crucial Compliance and Aspire Global, Olsson highlighted how the drive towards regulation in many markets had made player acquisition costs so high that ‘retention strategies through great content are what everyone needs to invest more in’.

While the panel moved to discuss the importance of RTP levels in retention strategies, Olsson added,

“I think it’s more about the content than RTP. If you’re a good supplier, you can design a game that is engaging and entertaining and has loads of both acquisition and retention capabilities.

“If you look at mechanics and volatility, I would say those two things are far more important [than RTP levels] in retention strategies.

“I think what’s missing in retention strategies today is an emphasis on the quality of content and entertainment value.”

The panel went on to discuss the importance of giving players a good experience immediately after you’ve paid to acquire that player, but that the slots game they land on first to play didn’t really matter.

Olsson disagreed with this view strongly and said,

“If your first experience in online casino is with a game that has a base game that just goes on and on, and basically has been designed for functionality like bonus buys, you end up with a very very bad customer experience – that person will probably never return to online slots. It’s not a good start.

“The first game a player sees has to be a high-quality game. One that really captures the player. I don’t think that a winning experience is required if they get to enjoy a high-quality, entertaining game.”

The discussion moved onto how markets, and therefore players, differ and Olsson was able to highlight the strength of the Play’n GO portfolio. He said:

“We have some amazing games in our portfolio that were released a few years ago like Lady of Fortune, which is perfect for markets with a strong land-based history and it’s nice to see them coming back in popularity – especially as it’s medium volatility with a relatively low max win of 500x. It shows that great games that are fun to play trump everything else.

“Where I think the industry can do better is to not focus so much on short-term thinking – what’s the latest release only etc.. – and get away from predatory functionality games in your retention strategies.”

Finally, the panel discussed VIP players and the future of revenue generation in a regulated reality. Olsson added,

“The old ‘80/20’ rule, where 80 per cent of the revenue comes from 20 per cent of the players in certain markets, like Germany, the UK, other markets in Europe, is gone forever.

“What Play’n GO would like to see is marketing that adjusts to this new reality. Where recreational and social players are the main audience. We aren’t seeing that yet.”

Latest News

ELA Games Casts Its Latest Spell with Witches’ Book

Published

3 hours ago

October 16, 2025

George Miller

Reading Time: 2 minutes

ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book

Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.

The Power of the Book

In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.

Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.

A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.

ELA Games’ Magical Touch

Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”

Discover Enchanting Riches Now

Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.

Finish your incantation and cast a powerful, lucrative spell today.

The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.

Latest News

GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt

Published

3 hours ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.

Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.

During the ride, Tiago opens up about:

How he found his path and his journey from architecture and computer science to marketing.
The history of LeBull.
Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
The idea behind the LeBull Night Show, a weekly late-night comedy event.
His failed marketing project.
Trusting younger generations.
His previous approach to marketing when he joined Betano in 2017.
Why the Portuguese sports betting market relies on the casino vertical.
The next chapter for affiliation.
Network or Not Work: mascots, localization, and keeping support teams local.
A small personal detail that’s still quietly visible online for those who know where to look.
His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.

“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.

Watch or listen to Season 2, Episode 2 with Tiago Pereira on:

Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.

The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.

Latest News

Gaming in Germany Conference confirms new speakers, breakout program

Published

4 hours ago

October 16, 2025

George Miller

Reading Time: 2 minutes

The Gaming in Germany Conference, which will take place November 11 in Berlin, has added several new speakers to its already impressive agenda.

Sebastian Buchholz, Head of Licensing and Market Supervision, Gemeinsame Glücksspielbehörde der Länder (GGL), will deliver the event’s keynote address.

The operator’s perspective will be well represented at this year’s Gaming in Germany Conference, with Christian Heins, Director iGaming Tipico; Alex Green, Vice President – Games, ZEAL Network; and Ewout Keuleers, former General Counsel, Kindred Group all confirmed to make an appearance at our event.

Naturally, attendees will also hear from both German and European trade associations, with Dr. Dirk Quermann, President, Deutscher Online Casinoverband (DOCV); Mathias Dahms, President, Deutscher Sportwettenverband (DSWV); and Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA) contributing.

Willem van Oort, founder of Gaming in Germany commented: “I am extremely pleased with this year’s speaker lineup. I think it speaks of the relevance of our event, and especially the key topics that we are highlighting this year: the threat of the black market and the evaluation of the 2021 State Gambling Treaty. I see that licensed operators are highly committed to making the German iGaming market more sustainable and competitive and I am very happy that we are trusted to play a role in promoting fruitful discussion and debate on these topics.”

“As the event takes place while the evaluation of the 2021 State Gambling Treaty is ongoing, this is certainly the time to be part of the conversation,” van Oort added.

Breakout program and networking opportunities

In addition to its main program, the Gaming in Germany Conference will also feature several highly practical breakout sessions on data compliance, game certification, RG, live casino, eSports, and much more.

The full agenda, including breakout program, is available here.

In addition to a loaded program, the Gaming in Germany Conference also offers plenty of networking opportunities during pre-conference dinner, coffee breaks, lunch, and concluding networking drinks.

Practical information

The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.

The post Gaming in Germany Conference confirms new speakers, breakout program appeared first on European Gaming Industry News.