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Adrian Garton Joins Kwalee as Human Resources Vice-President

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Garton to foster innovation, collaboration and employee wellbeing for continued success

Kwalee, a leading mobile, PC and console games developer and publisher, is pleased to announce the appointment of Adrian Garton as the game studio’s new Human Resources Vice-President. Garton brings a wealth of experience in equality, diversity and inclusion, talent acquisition, employee engagement and organizational development, making him an invaluable addition to the Kwalee leadership team.

In his new role at Kwalee, Garton is determined to build an even more robust learning and development function that empowers Kwalee staff to grow in their careers and innovate further. He aims to streamline the hiring processes to attract the best talent in the games industry and expand Kwalee’s reach into universities, internships and apprenticeships, forging valuable partnerships along the way.

With over 25 years of experience in human resources, Garton has worked in European, Indian and American-owned businesses, often as part of both regional and global teams. His journey began in the IT field, where he was responsible for IT operations and infrastructure technology. Although not a coder or developer, Garton’s proficiency with technology and understanding of infrastructure has provided him with a unique perspective when it comes to human resources strategies in the tech industry.

David Darling, founder and Chief Executive Officer for Kwalee, expressed his enthusiasm for Garton joining the team, stating: “We are delighted to welcome Adrian to Kwalee as our new Human Resources Vice-President. His extensive experience in people services, coupled with his tech background, brings a unique blend of skills that will benefit our team and contribute to our continued growth. Adrian’s passion for gaming and understanding of technology will help us continue to build an exceptional work environment where our teams can thrive.”

Garton himself shared his excitement about joining Kwalee, saying: “As a lifelong technology enthusiast and avid gamer, I am thrilled to be part of the Kwalee family. The opportunity to combine my passion for technology with my expertise in people services is truly exciting. I look forward to collaborating with the talented teams at Kwalee, fostering an inclusive and innovative work culture and supporting the company’s mission to create the most fun games for the world’s players.”

But the impact doesn’t stop here. Garton recognizes the importance of attracting top talent to fuel Kwalee’s future success. With his expertise, he will streamline the hiring processes, ensuring they are efficient and effective in identifying the brightest minds in the games industry. How will it benefit Kwalee? By bringing in fresh perspectives, diverse skill sets and a wealth of new ideas that will push the boundaries of gaming even further.

Visit the Kwalee website to learn about careers at the games studio and browse the current vacancies. There’s a range of roles available in game development, design, programming, art, engineering, data science, human resources, marketing and more. Kwalee has studios in Leamington Spa (UK), Bengaluru (India), Beijing (China), Almada (Portugal) and a sizeable remote team, offering competitive benefits, a supportive work environment and opportunities for growth and development.

For partnership enquiries related to equality, diversity and inclusion (EDI), staff engagement or other collaborative opportunities, please contact us at https:// Kwalee.com/ contact-us/. We value partnerships that promote inclusion, creativity, social responsibility and innovation.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PandaScore and FeedConstruct unite

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PandaScore’s offer, including esports Odds, Data and Betting Product now available via leading data and streaming provider – FeedConstruct

PandaScore, the award-winning provider of esports Odds, Data and Betting Products, has signed a major distribution deal with FeedConstruct, the sports data and streaming provider for top-tier sportsbooks.

PandaScore’s extensive Odds feed is now available to operators via FeedConstruct’s innovative Odds Aggregation platform, giving any company integrated to it, access to more than 300 unique markets and highly competitive odds across the most in-demand esports disciplines including CS2, Dota 2 and LoL.

The PandaScore Odds feed uses the best and most optimised data sources to power its sophisticated models which are backed by teams of specialist traders for each discipline. This combination is what allows for an incredibly strong operator margin of 6%, which makes it an interesting addition to the Odds Aggregation hub.

The Odds Aggregator offers operators worldwide the opportunity to access multiple data feeds through a single integration, simplifying the process and expanding coverage.

The integration provides unparalleled value by delivering real-time, accurate data through a unified feed. With customizable configurations at sport and competition levels, users can tailor the data to align with their preferences and operational needs. The platform also simplifies operations by managing content mapping internally, ensuring stable and reliable data delivery. By reducing the complexity of handling multiple data sources, operators save time and gain a competitive edge through a sophisticated, optimized solution designed to enhance their betting offerings.

PandaScore is an essential partner for operators and platform providers looking to tap into the significant demand for esports betting. This has seen PandaScore surpass €1.5 billion in processed bets to date.

Oliver NinerHead of B2B at PandaScore, said: “Esports betting has become a significant market in its own right and more and more operators now want to offer it to players as they look to reach new audiences.

“But esports bettors are discerning and expect a great selection of markets across all the major disciplines as well as good odds and products that allow them to bet the way they want to.

“We are delighted to be able to offer this to more operators than ever before via this agreement with FeedConstruct, a company that also understands the power and potential of esports betting.”

Arsen Baghdasaryan, Head of Business Development at FeedConstruct, added: “I’m happy to welcome PandaScore to our Odds Aggregation Platform. It serves as a powerful hub for companies looking to expand the reach of their content globally. At the same time, operators can seamlessly integrate multiple feeds through a single integration, eliminating the hassle of content mapping. We take care of the complexities, allowing our partners to focus on what matters most – delivering an exceptional experience to their audience”.

FeedConstruct continues to innovate in the sports data and streaming industry, providing seamless solutions for operators and providers alike. With its cutting-edge Odds Aggregation platform and commitment to simplifying data integration, FeedConstruct is a trusted partner for global businesses looking to expand their offerings and deliver top-tier experiences to users.

The post PandaScore and FeedConstruct unite appeared first on European Gaming Industry News.

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The 8th AskGamblers Awards Kick Off With Nominations

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The 8th annual AskGamblers Awards have officially started. All AskGamblers players can now nominate their favourite casinos, new casinos, sportsbooks and online slots to help them reach the next phase and eventually win one of the prestigious awards.

On 10 February 2025, the nomination phase for the 8th AskGamblers Awards officially commenced. All players registered on AskGamblers can nominate their favourite operators and slots in four categories: Best CasinoBest New CasinoBest New Slot and Best Sportsbook.

The nominations will last until 28 April 2025 when the voting stage begins. Players will continue to vote for operators and games that made the cut. In addition to the four categories, the players will also have a chance to vote for the Best Provider, while the casino with the most player votes will receive the Players’ Choice Award.

This year, our Forum members will have a vote in specific categories, helping AskGamblers experts and players determine the best of the best.

As for the awards assigned by our AskGamblers team solely, they include: Best Crypto CasinoBest Partner and Best Manager. For this year’s event, we’ve introduced the Superstar Award – a crown achievement handed out to one operator that best represents the values of our brand.

Traditionally, the AskGamblers Awards end with two live events. One is the annual Charity Night and the other is a gala ceremony where the winners will be announced in a live show.

Dijana Radunović, General Manager at AskGamblers, said this about the 8th AskGamblers Awards: “This year’s AskGamblers Awards brings exciting changes and new categories, and we’ll hand out 10 different awards! Also, we’re thrilled about including our Forum members in the voting stage as we truly value the community they’ve helped us build.”

“Nominations are always unpredictable, especially with new operators making the shortlist each year. We can’t wait to see who will take home the awards this year! Regardless of the outcome, we’re incredibly proud of organising the AskGamblers Awards, the Charity Night and the live ceremony. We want to invite you to nominate your favourites and be a part of one of the biggest events in the iGaming industry,” added Radunović.

The gala event is scheduled for 12 June 2025 in Belgrade, Serbia.

The post The 8th AskGamblers Awards Kick Off With Nominations appeared first on European Gaming Industry News.

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SOFTSWISS Shares Top 5 Retention Trends

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Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.

The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.

Real-Time Analytics & AI-Driven Personalisation 

Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.

Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.

Loyalty Programs with VIP Focus

A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.

Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.

Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.

Safer Gambling

Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment. 

This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.

Seamless Payment Solutions

Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.

Community Building and Social Features

Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.

Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.

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