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Sportradar ad:s summit sessions now live!
Sportradar recently brought together leaders from the world’s biggest betting operators, rightsholders and social media platforms at its inaugural ad:s summit, hosting panels of experts to discuss the hottest marketing topics facing the betting and gaming industry today.
The first of the three insight-packed sessions, which covers the importance of paid social media advertising for betting and gaming is now live, find out more below.
Paid Social: how operators, partners and platforms can work together to unlock success
Over three billion people now actively engage with social media each month, making paid social media advertising an essential component of the modern sportsbook operator’s acquisition strategy.
However, despite an increase in uptake amongst operators, this relatively new form of marketing remains largely misunderstood and underutilised within the betting and gaming industry.
Sportradar’s Brendan Tinnelly recently sat down with partners from Meta and Snapchat to share some top tips for optimising paid social for betting, as well as dispel some of the misconceptions around acquiring customers via social media.
Alongside panellists, Curreel O’Callaghan from Snap, David Gilbert from Meta, and Sportradar’s EVP Marketing, Adam Azor, Brendan also discusses:
- Understanding the opportunity of paid social media advertising for betting and gaming
- Why paid social is such a vital part of the modern operator’s acquisition strategy
- How to segment and target your audience on social media
- The AI-driven personalisation and automation technology that is optimising operators’ social media campaigns
Online casino brand Slot Games has officially launched its latest player engagement feature, the Daily Wheel. The new feature allows registered users to claim one free spin every 24 hours, providing an opportunity to win free spins on a selection of popular slot titles.
The Daily Wheel is designed as a simple, engaging mechanic that adds excitement to the regular Slot Games experience. By giving players one daily free spin at no cost, it introduces a sense of anticipation and routine that rewards players for returning to the brand. Each spin of the wheel may unlock free spins on exciting titles.
Unlike many promotions that require a deposit to participate, the Daily Wheel is completely free to access. Players need only log in, spin the wheel once per day, and see whether they win free spins to use on the specified slot titles. Free spins are credited as bonus funds, with a 65x wagering requirement, and maximum conversion equal to lifetime deposits up to £250. Full terms and conditions apply.
The management team at Slot Games said:
“The launch of the Daily Wheel reflects our commitment to creating fun, rewarding features that enhance the player experience. Offering one free spin each day is a small but meaningful way to reward our community. It keeps players engaged, gives them a reason to return daily, and strengthens our overall retention strategy. We believe this feature will be well-received and will be something our players are fond of.”
Daily rewards have become an increasingly popular feature in the online gaming sector. They not only encourage consistent activity but also create moments of excitement that fit seamlessly into a player’s routine. The Slot Games team has aligned the Daily Wheel with this trend, ensuring that the reward mechanism is straightforward, accessible, and appealing to all players.
In addition to the new feature, Slot Games continues to expand its offering of slot titles and table games. The platform is licensed and regulated in the UK, operating under strict guidelines to ensure fairness, security, and responsible play. The introduction of the Daily Wheel further demonstrates Slot Games’ approach to combining compliance with creativity, giving players engaging promotions that remain within regulatory frameworks.
The Daily Wheel is available to all registered players, and spins reset every 24 hours. Whether a player logs in first thing in the morning or later in the evening, they will always have a chance to use their daily free spin within that period. This accessibility makes the promotion easy to understand and participate in, while maintaining an element of anticipation that encourages daily engagement.
Slot Games encourages both new and existing players to explore the Daily Wheel and take advantage of the free spin opportunity. With no deposit required, it’s a great way to discover some of the site’s most popular slot games while enjoying an extra layer of entertainment.
The Daily Wheel is live now and can be accessed via the promotions section on SlotGames.co.uk. Players are invited to log in today and give it a spin.
Provider’s Playbook Football™ title available to operator’s players for the very first time, providing a persistent, gamified experience based around interaction, skill development and ownership
Bingoal has become the first operator in the Netherlands to launch Playbook Football™, the next-gen real-money virtual football management betting game from Playbook Fusion.
Bingoal is a dynamic Belgian gaming brand with over 30 years of expertise, bringing its trusted sportsbook and casino experience to players in the Netherlands
Playbook Football is a unique, real-money virtual football management betting game where players build teams, place bets, receive in-game rewards, climb divisions and compete on leaderboards.
Bingoal.nl players are the first in the Netherlands to enjoy this new concept across Casino and Sportsbook zones, with the operator benefitting from the tremendous engagement and retention stats already being generated by the game.
Steve Rogers, CEO/Founder at Playbook Fusion, said: “Bingoal is a forward-looking operator that understands bettors are seeking next-gen experiences built around interaction, skill development and ownership.
“We are thrilled to have launched Playbook Football™ in the Netherlands with them and to be able to provide their players with this immersive experience.
Dany Salmon, Casino Product Manager at Bingoal, added: “We are committed to bringing the new and exciting experiences to Bingoal players, and that’s why we wanted to be the first to launch Playbook Football™ in the Netherlands.
“This is a unique concept that offers gamification and persistence that our bettors are seeking, and we are confident that it will resonate well with our player base across Sports and Casino verticals”.
The post Playbook Fusion debuts in the Netherlands with Bingoal appeared first on European Gaming Industry News.
“Fruitferno 40” went live, a new 5×4 slot from Hölle Games. It comes just a few weeks after the Dragon’s Diamonds launch, a cluster-style title with an equally hot theme! Following up to that 6×5 scatter-pays smasher, the Hölle team have taken a short detour to drop a 40-payline sequel to Fruitferno 20, for all those slot purists out there.
In addition to the de rigeur Fruits ensemble of Cherries, Oranges, Lemons etc, it also has stacked 7 Wilds on all reels, which if hit will pay out a tasty 3300x stake. Star Scatters award Bonus Spins when they land, and there is of course the accompanying Card and Ladder Gambles to heat things up. Refined graphics and audio complete the experience and medium-high volatility keeps it on the spicy side of the street.
The post Hölle Games Releases Fruitferno 40 appeared first on European Gaming Industry News.
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