Kindred has launched a new campaign with Matchis, the Dutch Centre for Stem Cell Donors, to generate more awareness for stem cell transplantation and the shortage of donors. As a part of the campaign, Unibet will encourage its customer database to register as stem cell donors. The project is a part of “Unibet Impact” in the Netherlands.
A stem cell transplant is the last chance for survival for hundreds of patients. Unfortunately, only 30% of patients find a suitable donor in their family. It is, therefore, important that as many donors as possible are registered.
“This football season, there has been a lot of attention in Dutch football for the important work that Matchis does daily. It’s an honour to launch this unique campaign with Matchis and support them. ‘By players, for players’ is our Unibet philosophy, and I hope that, by launching this campaign, we will be able to not only raise awareness for stem cell donations but also help those in need of a stem cell transplantation,” said Lennart Kessels, General Manager, Netherlands, Kindred Group.
“Stem cell donation has received a lot of attention in recent months via the football clubs. Many people, especially men, have registered as stem cell donors. It is great that we can reach so many people through this campaign. Many of them will probably have heard about stem cell donation through football in the past year, so this is a reminder to those who may have already thought about it and hopefully now decide to sign up as stem cell donors,” said Bert Elbertse, Manager Donor Relations and Communications at Matchis.
