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Incentive Games and bet365 launch their first free-to-play horse racing prediction game

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Incentive Games, the gaming industry’s leading free-to-play developer, have teamed up with bet365 once again to launch latest title, the 6 Horses Challenge.

And it won’t just be the jockeys who will be winners during Royal Ascot, with all new and eligible bet365 customers given the opportunity to win up to £100,000* every day of the festival.

6 Horses Challenge was created by long-term partner Incentive Games, and simply charges users with picking six horses to win on a given day or throughout a week.

The jackpot, up to £100,000* each day throughout Royal Ascot, is on offer to anyone who correctly identifies six winners, but there’s also a prize pool of £25k for five correct picks, and a prize pool of £10k for four out of six!

This means that players who correctly predict four or five winners, will still receive a consolation payout, to be determined by the number of players also correctly predicting four or five winners.

It’s bet365’s first free-to-play horse racing game, but marks the latest in a long line of titles created by Incentive Games – whose unique combination of AI, data science, engineers, and statisticians make their products industry-redefining.

John Gordon, CEO and co-founder of Incentive Games, said: ““This game is lengths ahead of the field – a real champion in its category.

“We’re delighted to partner with our friends bet365 yet again, and continue to serve up the world’s favourite games for the world’s favourite gambling brand.”

A spokesperson from bet365 said: “Following the success of 6 Scores Challenge, 4 Scores, Goals Giveaway and Free4All, we’re delighted to now offer a free-to-play horse racing game to our customers.

The 6 Horses Challenge will complement our existing selection of horse racing promotions and enhance the thrill of a day’s racing. Good luck to all players with their predictions!”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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