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Entain CEE to Buy STS Holding
Entain CEE, a joint venture owned by the UK-listed gambling giant and the Czech investment fund Emma Capital, has agreed to buy Poland’s STS Holding. It will pay PLN24.80 per share, valuing the deal at around £750m.
Entain CEE was established last year with the intention of seeking opportunities in central and Eastern Europe. In November, it acquired SuperSport, the leading bookmaker in Croatia for around €600m. Entain aims to use the acquisition to establish a presence and launch wider growth in Balkan markets.
It will now buy a controlling 70% share in STS from family foundations owned by chief executive Mateusz Juroszek and his father Zbigniew. They have signed a binding agreement to accept the offer. They will reinvest a portion of their proceeds into Entain CEE, granting them 10% of the business depending on financial targets.
Juroszek will stay on as CEO, a position he is occupied for 11 years. He will also join the Entain CEE board. Entain said he was critical to STS’s growth.
Juroszek said: “I am very excited to be joining the board of Entain CEE, and see significant growth opportunities in the Polish market for STS under Entain’s ownership.
“Entain is a world-class operator and has already made a significant investment in this region through SuperSport in Croatia. We could not have found a better partner to help us take STS into the next phase of its growth, and it is clear that Entain shares our ambition and vision for its future.
“I look forward to continuing to lead and grow STS, and to working in close collaboration with the Entain CEE team.”
Entain CEO Jette Nygaard-Andersen said: “We are delighted to be acquiring the leading sports-betting operator in Poland, which is a hugely exciting and fast-growing market. STS is an exceptional business with a great brand, a compelling omnichannel offering, and an outstanding CEO and management team.
“The transaction is perfectly aligned with our Entain CEE strategy and our wider M&A strategy of acquiring high-quality businesses with leading positions in attractive, growing and regulated markets. Expansion across Central and Eastern Europe remains a core component of our growth plans, and STS will be an integral part of our platform in that region.”
The acquisition will be funded by Entain and Emma Capital based on their respective stakes in Entain CEE. Entain is the majority shareholder with 75% of the business. It plans to raise £600m through an equity placement and a retail offer to existing shareholders. The remaining funds from the placement will be used for future acquisitions in the near term.

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Amusnet Releases its Latest Online Video Slot, 27 Wild Shots
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Amusnet has released its latest online video slot, 27 Wild Shots. This vibrant slot game blends the style of classic fruit games with the charm of a fairytale twist, led by none other than the Little Red Riding Hood herself.
The three reels burst with familiar symbols of juicy fruits, reimagined in a lively forest theme. With three reels, three reel positions and a 27 Ways Pay mechanics, the newest online video slot stands out among the variety of games available.
At the centre of the action is the Bullseye Wild symbol, which substitutes for all other symbols. Adding even more excitement, the Double Stars serve as a Scatter symbol, introducing the chance for additional combinations across the reels.
A bunch of special features make the gameplay even more colourful and engaging.
27 Ways Pay
The Reel Ways Pay bet multiplied by the bet multiplier is equal to the total bet. Win combinations may contain only one symbol in an enabled position on each consecutive reel.
Multiplier Feature
Nine of a kind from Plum, Orange, Lemon or Cherry symbols on all reels multiply the total game win by x2.
Free Spins
Three Scatter symbols on the middle positions of all three reels trigger 10 Free Spins.
Three Cherry symbols on the middle positions of all three reels trigger 1 Free Spin.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Online Video Slot, 27 Wild Shots appeared first on European Gaming Industry News.
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Soft2Bet releases TopBet.ro in Romania with a motorsport‑inspired identity tailored to local fans
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Soft2Bet has launched TopBet.ro, a new Romanian sportsbook designed to cater to local habits and preferences. Built with a clear focus on motorsport and match-day culture, the brand combines competitive odds and fast mobile journeys with an auto-themed identity that resonates with local fans.
From launch, TopBet.ro has been tuned to the way Romanians follow sport. Football and motorsport are front and centre, with timely markets, match-day boosts and content that reflects supporters’ weekly rituals. Romania’s proximity to major European circuits and easy short-haul travel make it a natural home for motorsport fans, and TopBet.ro responds with creative campaigns, themed missions and seasonal offers built around grand prix weekends. The same care is evident throughout the interface: clear navigation, quick bet placement, and a clean, mobile-first design.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “With TopBet.ro, we set out to create a brand that feels Romanian from the first tap, then added MEGA missions and challenges that turn derby days and grand prix weekends into journeys people return to. What we prove on our own brands becomes the toolkit we offer partners, combining culturally tuned products with measurable engagement and the ability to scale with minimal integration effort.”
Brand representative from TopBet.ro commented: “TopBet.ro is designed for Romanian fans who want more from every match. Together with Soft2Bet, we built a platform that connects sport, competition, and rewards in a way that feels natural and exciting. Our goal is to give every player the chance to experience the game like a champion.”
Alongside sports, TopBet.ro offers a comprehensive casino lobby for quick breaks or a change of pace, featuring popular slots, live dealer tables, and sports-themed titles, all delivered in a mobile-first format with clear navigation and quick load times. The experience is powered by Soft2Bet’s performance-first platform, which delivers speed, stability, and smooth gameplay, along with responsible play tools tailored to local requirements. A key part of this is MEGA (Motivational Engineering Gaming Application), the engagement engine that turns play into progress through missions, challenges and quests that unlock rewards and keep sessions fresh.
The approach has already proved successful in Romania, where seasonal quests and local events are firm favourites among players. By turning everyday actions into clear milestones and rewards, MEGA lifts session depth and repeat visits, helping first-time players become long-term customers.
The post Soft2Bet releases TopBet.ro in Romania with a motorsport‑inspired identity tailored to local fans appeared first on European Gaming Industry News.
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ELA Games Casts Its Latest Spell with Witches’ Book
Reading Time: 2 minutes
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book
Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
The Power of the Book
In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.
Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.
A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.
ELA Games’ Magical Touch
Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”
Discover Enchanting Riches Now
Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.
Finish your incantation and cast a powerful, lucrative spell today.
The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.
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