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How Research Drives Innovation in Online Gambling
In the ever-evolving world of online gambling, research plays a crucial role in driving innovation. KTO, a prominent player in the industry, recognizes the importance of research and conducts data-driven studies and market trend analyses specifically on Brazilian online games for real money. By analyzing the activities of players, gaming companies, and authorities, research helps all stakeholders within the industry distinguish the products, policies, and features that contribute to a superior gaming experience – one that is both fun and safe.
The Role of Research in Online Gambling Regulation
Research not only drives innovation but also plays a pivotal role in regulating the online gambling industry. A system consisting of several stakeholders such as operators, game studios, payment providers, licensing agencies and regulators, requires in-depth analysis to understand its intricacies. KTO’s research papers shed light on market dynamics and provide relevant data to all gambling industry actors.
KTO research papers have covered subjects such as:
- Top Games and Online Casino Trends in Brazil
- Customer Support – Making the Difference in Online Gaming
- The Biggest Online Gambling States in Brazil
This research raises awareness and highlights the needs of responsible gaming policies, licensing and regulation standards, taxation, and legal requirements, ensuring transparency and compliance within the industry.
Research and Responsible Gambling
Responsible gambling, also known as safe gambling, is an initiative for social responsibility promoted by industry leaders like KTO. It aims to establish higher standards of fairness and integrity beyond regulatory requirements and legal norms. KTO’s research paper on responsible gambling serves two purposes: to familiarize the wider public with the concept and methods of responsible gaming, and to demonstrate the practical benefits of an efficient responsible gambling policy.
Research plays a crucial role in improving responsible gambling practices. Through extensive analysis, it helps identify effective tools and methods to promote responsible behavior among players. Research provides insights into player preferences, risk factors, and the impact of various interventions, enabling operators to develop tailored strategies and policies that prioritize player safety and well-being.
How Research Drives Data-Driven Decision Making
Research is an important part of data-driven decision making within the online gambling industry. KTO’s research paper covers various aspects of responsible gambling, emphasizing the pragmatic benefits to real-money gamers and the community at large.
By providing specific examples, KTO demonstrates its commitment to setting higher industry standards and creating a safer gaming environment. The data-driven approach allows KTO and other reputable operators to make educated decisions in the expansion and protection of their player bases. By leveraging research and data, operators can take action on measures that prioritize player safety and enhance the overall gaming experience.
Research as a Shield against Online Threats
In the online gambling industry, security and player protection are of paramount importance. Research serves as a shield against online threats by advancing security measures and combating fraudulent activities. KTO’s commitment to responsible gambling and its research-based approach contribute to a safe and secure gaming environment. By conducting thorough research, operators can identify vulnerabilities, anticipate emerging threats, and implement robust security protocols. These efforts help protect players’ sensitive information and maintain trust in the online gambling industry. As technology evolves and new threats emerge, ongoing research is essential to stay one step ahead and ensure a secure platform for players.
Research is a driving force behind innovation and responsible practices in the online gambling industry. It fosters innovation, shapes regulations, promotes responsible gaming, drives data-driven decision making, and fortifies security measures. Through research, operators like KTO can enhance the gaming experience, prioritize player safety, and contribute to the growth and sustainability of the industry. By staying committed to research-driven practices, the online gambling industry can continue to evolve and meet the needs of players while maintaining a safe and secure environment.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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