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RubyPlay enters South African iGaming market with LottoStar

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Developer further extends global footprint

RubyPlay, an innovative B2B iGaming development studio, has struck a major deal to supply its slots portfolio and several new bespoke games to one of South Africa’s most prominent brands, LottoStar.

The agreement marks RubyPlay’s entry to the regulated market and an exciting opportunity to extend its global offering by providing its cutting-edge content to players in South Africa.

LottoStar is a fully compliant and licensed South African operator that is devoted to the world of online gaming. The company provides an easy and convenient way for players to immerse themselves in a variety of games across various devices – computers, tablets and mobile phones.

The partnership will allow RubyPlay to share its wide-ranging content portfolio with South African players for the first time, which combines online expertise with land-based heritage and the best of social casino mechanics. Players can look forward to experiencing the developer’s most engaging titles such as Royal Griffin, Diamond Explosion 7s and Shake Shake Money Tree.

RubyPlay has strong ambitions to extend its footprint across regulated markets worldwide and showcase its exciting and innovative content with top tier operators. This new partnership with a prominent and globally recognised brand such as LottoStar allows RubyPlay to achieve this goal.

Trevor Ginsberg, CEO of RubyPlay, said: “Entering a new market is always exciting and this is certainly the case as we begin our journey in South Africa. We believe we will see the same success in Africa as we have recently experienced in Latin America. It’s important for us to enter this new market early and we feel that now is the perfect time for RubyPlay.

“We pride ourselves in our ability to deliver customised content to operators, and we have no doubt that South African players will love our games.”

Tasoulla Hadjigeorgiou, CEO of LottoStar, indicated: “We are very excited to partner with RubyPlay as they prove to be a world-leading and innovative supplier. The South African betting market is always looking to be entertained through customized and novelty games. Through this relationship, we will add another element of exciting new games to our already wide range of game offerings.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Expanse Studios Targets African iGaming Boom with Betika Partnership

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Expanse Studios, the game developer subsidiary of Golden Matrix Group (NASDAQ: GMGI), is set to shake up the African iGaming market through a strategic alliance with Kenyan powerhouse Betika. This move signals a bold push into one of the world’s fastest-growing gaming regions.

Key Partnership Highlights
• Expanse’s full game portfolio now available to Betika’s players across Kenya, Tanzania, Ethiopia, and Nigeria

• Offering will include popular slots, crash games, card games, and strategy titles

• Partnership facilitated by Casimba Casino, expanding Expanse’s market reach

Market Opportunity
Kenya’s iGaming sector is primed for explosive growth as online gambling revenues projected to hit €92.44m in 2024 according to (Statista). Kenya ranks third in Sub-Saharan Africa’s gambling market
Betika’s pan-African presence in Kenya, Tanzania, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Zambia, and DRC provides Expanse Studios with a springboard for continental expansion.
This partnership aligns with Expanse Studios’ track record of innovation since 2017, having developed over 50 mobile-optimized games available in 20+ languages globally.

The post Expanse Studios Targets African iGaming Boom with Betika Partnership appeared first on European Gaming Industry News.

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Stretch Network Announces the Total KO Series with €333,000 Prize Pool

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Get ready to shuffle up and deal because Stretch Network is bringing the heat this summer with the awaited Total KO Series (TKO) Tournament for Stretch’s Global Network with €333,000 prize pool! Running from July 10 to July 28, 2024, this series promises to thrill both seasoned pros and newcomers alike.

Key Events To Know:
● Main Event (€50,000 GTD): Scheduled for Saturday, July 27
● Mini Main Event (€12,500 GTD): Taking place on Friday, July 26
● Main Event Omaha (€5,000 GTD): Omaha enthusiasts won’t be left out, as they can compete for a €5,000 guarantee on Sunday, July 28

Daily Excitement: Throughout the series, Daily Headliners deliver GTDs up to €20,000, ensuring there’s always action no matter when you join the fray.

Special Features:
● Tourneymania Leaderboard: From July 11 to July 28, players can earn points for knockouts across tournaments. With a €5,000 prize pool up for grabs, it’s not just about winning pots—it’s about accumulating points and climbing the leaderboard.
● Freeroll Tournament: Designed to welcome new players, the €1,000 GTD Freeroll promises an accessible entry into the TKO Series without any buy-in.
Stay tuned for more updates and get ready to stack your chips high at the TKO Series!

The post Stretch Network Announces the Total KO Series with €333,000 Prize Pool appeared first on European Gaming Industry News.

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BetMGM announces partnership with Tottenham Hotspur

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LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club, branding the Premier League club’s training wear. The partnership, LeoVegas Group’s third Premier League partnership deal in just a week, will significantly boost the Group’s visibility and showcase its hero sportsbook brand BetMGM to millions of football fans across the world.

LeoVegas Group and Premier League club Tottenham Hotspur F.C. have today announced their new 3-year partnership deal that will see the Group’s newly launched sportsbook brands BetMGM become the men’s and women’s club’s Official Betting Partner, as well as the Official Front of Training Wear Partner of Tottenham Hotspur Football Club. As Official Partner, BetMGM will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures. Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, on stadium big screens, and on IPTV.

The partnership will enable increased awareness and reach of the Group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands. Customers and fans can expect to be included in exciting partnership events, including unique experiences for fans and giveaways.

Sam Behar, UK Director BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”  

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.

The new Premier League club deal marks LeoVegas Group’s third in a week, underscoring a significant milestone in the strategy to amplify its focus on sports. Over recent years, the Group has entered into several strategic partnerships, most recently with Wolverhampton Wanderers F.C. and Newcastle United F.C.

The post BetMGM announces partnership with Tottenham Hotspur appeared first on European Gaming Industry News.

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