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Sky Bet signs five-year title partnership extension with the English Football League

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Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.

Building on a decade-long partnership,  the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.

The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.

Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.

The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.

Examples within the MoU include:

  • Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
  • The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
  • Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice

Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.

Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.

As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.

Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented:  “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.

I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.

As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.

We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”

Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.

We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility. 

The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.

On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Former UEFA.com editor Eugene Ravdin launches weekly sports column on MightyTips.com

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Former UEFA.com editor Eugene Ravdin has launched a weekly sports column on MightyTips.com, which will offer his thoughts and opinions on the latest developments in global sports.

MightyTips is proud to announce the launch of the weekly column, titled “The Ravdin Report”, from a seasoned sports media expert.

The column will feature weekly insights from the renowned sports journalist Eugene Ravdin, providing readers with his thoughts and views on sports, sports betting, and fantasy sports.

Additionally, publications will cover some of the biggest sports events and highlight prominent athletes across a diverse range of sports.

Eugene Ravdin is an experienced sports expert with decades of experience covering major sporting events.

Before joining MightyTips, he spent 19 years in various roles at UEFA.com, the UEFA official website. Most notably, as the Editor-in-Chief of the Russian-language editorial team.

During his time at one of the most recognisable organisations in association football, Eugene Ravdin covered a plethora of events and competitions from the men’s and women’s UEFA EUROs, through to the UEFA Champions League and UEFA Europa League finals.

Ravdin’s wealth of knowledge and experience has been bolstered over the years thanks to his journalistic avenues, where he has interviewed top-level sportspersons, such as Arsène Wenger and Guus Hiddink.

Eugene Ravdin, Communications and Marketing Manager at MightyTips, said, “I have spent almost all my professional career in the world of sports media, and have always been restricted by a certain topic or angle.

MightyTips offered me an engaging platform to write on with practically no boundaries. This is both challenging and inspiring, and I hope to give our readers a pinch of a personal take on a wide range of sports, competitions, and stars..

The Ravdin Report will provide insightful tips and opinions, which enhance the sports media and betting experience for MightyTips and its readers.

Not only will it cater to the interests of avid sports fans, but keep them updated with the latest news, analysis, and predictions of the sports world.

Users can expect a wide range of content in the new weekly sports column, including insights on football, basketball, boxing, and other sports.

You can check out the column over on MightyTips.com. Be sure to bookmark to get your dose of comprehensive coverage of the sports you love most.

 

The post Former UEFA.com editor Eugene Ravdin launches weekly sports column on MightyTips.com appeared first on European Gaming Industry News.

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PepperMill Casino launches a new exclusive feature: PepperMill Jackpots.

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PepperMill Casino launches a new exclusive feature: PepperMill Jackpots.

A pleasant surprise for all casino fans! PepperMill Casino, one of Belgium’s leading online casino operators, is pleased to unveil its latest update: PepperMill Jackpots.

A new feature to get new opportunities to win big with every spin.

  • The Random Drop: this jackpot falls randomly and offers the biggest winnings!
  • The Mill Drop: Unlike the other jackpots, this one drops before reaching the maximum
    amount of €1,000.
  • The Chrono Drop: this jackpot is programmed to drop every 3 hours, adding an extra layer of rewards throughout the day!

With the arrival of these new features, PepperMill Casino has struck a major blow and strengthened its already extensive offering. In addition to the PepperMill Boost, which rewards players with incremental winnings, the PepperMill Jackpots take the player experience to the next level!

By playing on the platform, players will automatically have a chance to win these three PepperMill Jackpots! PepperMill Casino keeps providing innovative and immersive ways to enhance the platform experience while ensuring that every player has access to a fully responsible, safe and reliable gaming session.

 

The post PepperMill Casino launches a new exclusive feature: PepperMill Jackpots. appeared first on European Gaming Industry News.

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Codere Online Reports Financial Results for the First Quarter 2024

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Codere Online (Nasdaq: CDRO / CDROW, the “Company”), a leading online gaming operator in Spain and Latin America, has released its preliminary unaudited[2] financial results for the quarter ended March 31, 2024.

Aviv Sher, CEO of Codere Online, commented on the results, “We are off to a strong start in 2024, with net gaming revenue of €53 million in the first quarter, 34% above that of last year and once again our highest ever quarterly figure. Our focus on Mexico and Spain continues to yield impressive results, with net gaming revenue in Mexico growing by 51% in the first quarter to nearly €27 million. In Spain, meanwhile, net gaming revenue grew by 21% to over €22 million. In both markets, our targeted marketing efforts allowed us to grow our active customer base by c. 25% as a result of the acquisition of higher quality customers (i.e. lower churn) but also with an increased spend per active.”

Oscar Iglesias, CFO of Codere Online, stated, “Once again, top line growth exceeded our expectations in the first quarter, with Mexico continuing to put distance on Spain as our largest market by revenue. We are particularly excited, however, to see Mexico now also contributing positive Adjusted EBITDA for the first time. This, together with a strong performance by Spain, allowed us to generate €1.7 million in total Adjusted EBITDA in the first quarter, which represents a significant step towards achieving our full year profitability targets.”

Mr. Iglesias further added, “On the back of this strong performance in the first quarter and based on recent trading activity, we now expect to generate between €195-210 million of net gaming revenue in 2024, and reaffirm that we expect to generate positive Adjusted EBITDA and cash flow for the full year in 2024.”

Recent Events

Launch in Mendoza

· Subject to obtaining final regulatory authorization, we expect to launch operations in the Province of Mendoza over the coming weeks.

· Mendoza is the 5th most populated province in Argentina with over 2 million people.

· This launch will further increase our presence in the country, where we started operations in the City of Buenos Aires in December 2021, and continue pursuing a license in the Province of Buenos Aires.

Rayados Renewal

· On March 15, 2024, Codere Online agreed to extend its relationship with the Monterrey Rayados Football Club as its Official Betting Partner for the next four seasons.

· With this renewal, Codere Online also became the Main Sponsor of the women’s team, Rayadas.

· Codere Online expects to continue to deliver on its growth plan in Latin America, relying on this and other sponsorships and local activations.

Board Appointment

· On April 9, 2024, the Board of Directors of Codere Online appointed Daniel Valdez as a member of the Board and the Audit Committee.

· Mr. Valdez previously served as a member of the Board between the consummation of the business combination in November 2021 and August 2023.

The post Codere Online Reports Financial Results for the First Quarter 2024 appeared first on European Gaming Industry News.

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