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The Most Popular Casino Games in India Revealed
India has emerged as a major market for online casino games, and a recent primary data-driven study by SevenJackpots, a leading casino comparison platform, has shed light on the preferences of Indian real-money gamers.
The study analyzed 10 months of data, from January 1 to October 31, 2022, and focused on active user sessions and turnovers at Casino Days, a popular international licensed casino among Indian players. The findings provide valuable insights into the most popular online casino games in India and the studios behind them.
Game Shows take the first place
Among the various categories of casino games, it was surprising to discover that game shows based on classic TV shows, such as the Wheel of Fortune and Deal or No Deal, emerged as the leaders in India. It was revealed that the most popular game show game was Crazy Time.
These live casino adaptations of popular game shows garnered the largest share of generated operator turnovers. The majority of these game shows were developed by the Evolution game studio, which has established its dominance in the Indian market.
The appeal of game shows lies in their ability to provide real-time excitement, virtual representation of social events, charismatic hosts, and easy-to-understand game rules. They also incorporate elements of skill, even if the knowledge required is minimal. The familiarity and entertainment value of game shows have contributed to their popularity among Indian players.
Roulette Games close second
Following game shows, the study found that roulette games ranked second in terms of popularity. Roulette, along with other iconic casino games like blackjack, baccarat, and slots, garnered significant attention from Indian players.
These games have been immortalized in films and books, further increasing their appeal. The study also highlighted the growing preference for live formats, as players seek an immersive experience that resembles a social event rather than a detached gaming experience.
Most Popular Game Title: Lightning Roulette
One of the most noteworthy findings of the study was the popularity of Lightning Roulette, a game that stands out in the roulette category. Lightning Roulette, developed by Evolution, has become one of the biggest live roulette tables in the industry.
This game offers a dynamic and visually appealing setup, with its unique features capturing the attention of Indian players. Its success is a testament to the convergence of tastes between global casino audiences and Indian players, who appreciate the combination of familiar game rules and innovative content.
Why are these the most popular Games?
The popularity of these games can be attributed to several factors. Firstly, the live formats with live game hosts create an immersive experience that resembles an event rather than a solitary gaming session. Players enjoy the interactive and dynamic nature of these games, which provide opportunities for engagement and social interaction. Additionally, the incorporation of augmented/virtual reality features, multi-dimensional views, and in-game intervention methods adds to the participatory feeling and elevates the gaming experience.
Moreover, the leading game categories offer a balance between chance and skill, appealing to players who seek both excitement and the opportunity to make informed decisions. The presence of charismatic hosts, innovative game features, and various side bets further enhance the overall experience. Indian players have shown a preference for games that offer a mix of traditional and modern elements, and the studios have successfully catered to these preferences.
Unmasking India’s Online Casino Landscape: A Snapshot of Success
The primary data-driven study by SevenJackpots has provided valuable insights into the most popular online casino games in India. The dominance of game shows and the popularity of roulette, blackjack, baccarat, and slots highlight the preferences of Indian players. The convergence of tastes between global casino audiences and Indian players is evident, as live formats with engaging hosts continue to captivate the Indian market.
The success of these games can be attributed to their ability to provide an immersive and entertaining experience, combining familiar game rules with innovative features. As the Indian market continues to mature, players can look forward to next-generation gaming products and solutions that cater to their evolving preferences.
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
Play’n GO games now live with Ivy Casino in the UK
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Holi Primed For Emerging Markets Via New QTech Games Partnership
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