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The Most Popular Casino Games in India Revealed
India has emerged as a major market for online casino games, and a recent primary data-driven study by SevenJackpots, a leading casino comparison platform, has shed light on the preferences of Indian real-money gamers.
The study analyzed 10 months of data, from January 1 to October 31, 2022, and focused on active user sessions and turnovers at Casino Days, a popular international licensed casino among Indian players. The findings provide valuable insights into the most popular online casino games in India and the studios behind them.
Game Shows take the first place
Among the various categories of casino games, it was surprising to discover that game shows based on classic TV shows, such as the Wheel of Fortune and Deal or No Deal, emerged as the leaders in India. It was revealed that the most popular game show game was Crazy Time.
These live casino adaptations of popular game shows garnered the largest share of generated operator turnovers. The majority of these game shows were developed by the Evolution game studio, which has established its dominance in the Indian market.
The appeal of game shows lies in their ability to provide real-time excitement, virtual representation of social events, charismatic hosts, and easy-to-understand game rules. They also incorporate elements of skill, even if the knowledge required is minimal. The familiarity and entertainment value of game shows have contributed to their popularity among Indian players.
Roulette Games close second
Following game shows, the study found that roulette games ranked second in terms of popularity. Roulette, along with other iconic casino games like blackjack, baccarat, and slots, garnered significant attention from Indian players.
These games have been immortalized in films and books, further increasing their appeal. The study also highlighted the growing preference for live formats, as players seek an immersive experience that resembles a social event rather than a detached gaming experience.
Most Popular Game Title: Lightning Roulette
One of the most noteworthy findings of the study was the popularity of Lightning Roulette, a game that stands out in the roulette category. Lightning Roulette, developed by Evolution, has become one of the biggest live roulette tables in the industry.
This game offers a dynamic and visually appealing setup, with its unique features capturing the attention of Indian players. Its success is a testament to the convergence of tastes between global casino audiences and Indian players, who appreciate the combination of familiar game rules and innovative content.
Why are these the most popular Games?
The popularity of these games can be attributed to several factors. Firstly, the live formats with live game hosts create an immersive experience that resembles an event rather than a solitary gaming session. Players enjoy the interactive and dynamic nature of these games, which provide opportunities for engagement and social interaction. Additionally, the incorporation of augmented/virtual reality features, multi-dimensional views, and in-game intervention methods adds to the participatory feeling and elevates the gaming experience.
Moreover, the leading game categories offer a balance between chance and skill, appealing to players who seek both excitement and the opportunity to make informed decisions. The presence of charismatic hosts, innovative game features, and various side bets further enhance the overall experience. Indian players have shown a preference for games that offer a mix of traditional and modern elements, and the studios have successfully catered to these preferences.
Unmasking India’s Online Casino Landscape: A Snapshot of Success
The primary data-driven study by SevenJackpots has provided valuable insights into the most popular online casino games in India. The dominance of game shows and the popularity of roulette, blackjack, baccarat, and slots highlight the preferences of Indian players. The convergence of tastes between global casino audiences and Indian players is evident, as live formats with engaging hosts continue to captivate the Indian market.
The success of these games can be attributed to their ability to provide an immersive and entertaining experience, combining familiar game rules with innovative features. As the Indian market continues to mature, players can look forward to next-generation gaming products and solutions that cater to their evolving preferences.

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Altenar Steps in as General Sponsor of EEGS 2025
The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
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Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win
The online casino game provider presents a unique iGaming product, setting in motion a Japanese slot lineup that is more than just several similar games united by one name, like their prominent Lucky Jane collection. The four slots will tell four immersive stories and release over four months, with one game launched monthly.
Kicking off the series is Tiger’s Steps Hold and Win, a tale of two ninjas and their wise sensei from the dojo of the Yamashiro village near Mount Fuji on a quest to prevent the shogun from claiming the ancient relics the tiger clan has protected for centuries.
Although the focus is on the story, which promises to only get deeper with each new game, 1spin4win stays true to straightforward mechanics, making sure that the rules are easy to understand from the get-go.
The Bonus action of choice on the 5×3 grid is Hold and Win, which is known for driving anticipation for wins and eliciting powerful emotions. A classic Hold and Win game starts when three or more coins appear on the reels in one spin. These and all other coins in the round remain on the reels throughout the game. Players are presented with three starting respins, which refresh every time a new coin drops. The goal is to fill the reels with as many coins as you can until respins run out.
The Bonus round in Tiger’s Steps Hold and Win offers two Jackpots: Mini at x100 and Mega at x1,000, upping the stakes. To claim the former, players need to find the special Mini Coin, and to grab the other, they need to secure 15 coins.
Olga Bogdanova, the Art Director at 1spin4win, said, “Creating Tiger’s Steps Hold and Win and other slots in the lineup meant that we needed to do thorough historical and cultural research. As a result, you will see more than just elements from Japanese popular culture in these games — you will be completely immersed in the unique locations and invested in the stories of characters from medieval Japan.”
Tiger Steps Hold and Win has already stirred up great interest during its exclusive pre-release on April 1 in such big casinos as Irwin, Gizbo, Jet, Izzi, and Fresh. You can play the demo on 1spin4win’s website.
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win appeared first on European Gaming Industry News.
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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments
Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments appeared first on European Gaming Industry News.
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