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Sky Bet fuels football fever with first-ever 3D creative at Wembley Boxpark

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Sky Bet welcomed fans arriving to the English Football League (EFL) Play-Off finals at Wembley Stadium with a reactive, dynamic 3D creative spread across Wembley Boxpark – becoming the first brand to bring 3D advertising to the site.

The creative reflected the match day result in real time, changing to depict the winning teams’ logo and colours as soon as the final whistle blew to provide a bespoke backdrop to the celebrations of the fans pouring out of the stadium.

Culminating at Wembley Stadium, the Sky Bet Out of Home campaign followed fans throughout their journey to the final, creating an extensive and impactful matchday experience.
Starting from the teams’ hometowns, the creatives saw the fans off and welcomed them as they arrived at key train and underground stations in London. Fans driving to Wembley could also spot roadside adverts along their routes and at service stations, where club coach trips were likely to stop.
Also, the winning team’s supporters enjoyed celebratory creatives that appeared in their hometown post-match.

The hero site at Wembley Boxpark, which thousands of fans pass before and after games, is at the heart of the activity, living and breathing the match day experience.

The creative reflected pre-game excitement, enabling supporters of both teams to tap into the matchday spirit once the match finished, to enhance the euphoria and give fans a great send-off.
The campaign celebrates ten years of Sky Bet’s EFL sponsorship and is its first 3D activation. The high-impact media plan was booked by EssenceMediacom, Sky Bet’s new media agency. EssenceMediacom played a key role in bringing the campaign to the fans, using its expertise to identify and secure the best sites to target along the fan journey, and working closely with the production team to help ensure testing of the creatives and organising content capture.

Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said about the campaign: “This high-impact creative is an exciting milestone in our ten-year sponsorship of the EFL. We’re proud to be the first to bring a 3D OOH experience to Boxpark and add a finishing touch to, what is already, an incredible matchday experience for football fans. By offering this reactive real-time creative, we’re able to share those moments that really matter to our audiences, and position ourselves as a brand that understands what football is all about.”

Hannah Cooper, OOH Director, EssenceMediacom, commented: “Getting Sky Bet to the heart of the action was integral to the media plan, and Boxpark is the perfect spot to unveil the eye-catching 3D creative which brings the whole OOH campaign together. As the first brand to leverage the possibilities of 3D at this site, Sky Bet is re-inventing what the visual match day experience looks like, and we are excited to help drive these breakthroughs for our clients.”

Mike Smith, CEO at OPEN Media, said: “In what’s been a campaign of firsts, we are delighted to have worked in partnership with Sky Bet to celebrate the milestone 10 year partnership between Sky Bet and the EFL. As OPEN Media’s first ever 3D Perspective campaign to be activated on our Wembley Boxpark site, the campaign further exemplifies our shared commitment to delivering media innovation, while strengthening our association with prominent sporting events and cultural moments”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SPAYZ.io expands payment network across Asia, Africa, and the Middle East

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SPAYZ.io, a global payment service provider has expanded its payment network to four new countries across Asia, Africa and the Middle East, with new payment integrations in Turkey, Egypt, South Africa, and Tanzania.

Merchants in Turkey can access Havale bank for pay-in and payout transactions. In Egypt and Tanzania, SPAYZ.io has introduced Mobile Money solutions, supporting the growing demand for mobile-first financial services. Finally, in South Africa, the company has rolled out EFT bank transfer capabilities, providing a reliable and widely adopted payment method for local and international merchants.

Looking to Q4 2025, SPAYZ.io will be launching services in the United Arab Emirates and Singapore. In the UAE, merchants will soon be able to utilize bank transfer options for both pay-in and payout transactions, supporting the region’s dynamic and digitally driven economy. In Singapore, SPAYZ.io will offer PayNow for pay-ins and bank transfers for payouts, aligning with the country’s advanced financial infrastructure and consumer preferences for fast, secure digital payments.

SPAYZ.io will be exhibiting at SIGMA Rome to discuss its current and future payment solutions, including these new launches, as it plans for a host of new announcements in the coming months. Partners, merchants, and industry leaders can visit Booth 6007 at Fiera di Roma from 3rd to 6th November 2025, to find out more and discuss opportunities for collaboration.

Tatjana Meluskane, Chief Commercial Officer, commented: “We’re not just watching the rise of digital payments in Africa, we’re proudly  helping to shape it. These are still cash driven economies, where the potential of digitalisation and online payments has not been realised.

“At SPAYZ.io, our mission is to bridge that gap with infrastructure that’s not only fast and secure, but trusted. What we’re seeing now is a tipping point – mobile-first ecosystems, agent networks, and real-time bank rails are converging to redefine the payments sector. We look forward to discussing with our partners at SIGMA Rome.”

You can schedule meetings with SPAYZ.io at SIGMA Rome by emailing [email protected].

 

The post SPAYZ.io expands payment network across Asia, Africa, and the Middle East appeared first on European Gaming Industry News.

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Final Sixteen teams confirmed for the BLAST Rainbow Six Munich Major

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Sixteen Teams Locked In for the BLAST Rainbow Six Munich Major

8–16 November 2025 | BMW Park Arena, Munich

The countdown to the BLAST Rainbow Six Munich Major is officially on as the 16 qualifying teams from around the world have been confirmed and are set to battle it out from 8–16 November 2025.

The Major marks the final stop of the 2025 season before the Six Invitational in February next year and will see the world’s best Rainbow Six Siege teams compete for championship glory, crucial Global Standings points and a share of the $750,000 prize pool.

The action kicks off 8–13 November behind closed doors, before culminating in front of a live audience at BMW Park Arena from 14–16 November, as fans bring the noise for three days of top-tier Rainbow Six esports.

The 16 teams competing in Munich:

  • Team Secret
  • Team Falcons
  • Team BDS
  • G2 Esports
  • FaZe Clan
  • FURIA Esports
  • Ninjas in Pyjamas
  • w7m Esports
  • Spacestation Gaming
  • Shopify Rebellion
  • M80
  • Wildcard
  • Dplus
  • CAG Osaka
  • Weibo Gaming
  • Enterprise Esports

With high stakes, fierce rivalries and the final Major title of the year on the line, all eyes turn to Munich as the stage is set for an unforgettable week of competition.

Limited tickets are still available – eventim.de/en/event/blast-r6-major-munich-2025-bmw-park-20359451/?srsltid=AfmBOopQhyzSgQxb_US-Zn88vxsiuTymssx09erEQ1eVWWymEFEnisHf

Fans can grab tickets to experience the electric atmosphere live at BMW Park Arena, watch the world’s top teams battle it out for the final Major crown of 2025, and celebrate the very best of global Siege esports.

The post Final Sixteen teams confirmed for the BLAST Rainbow Six Munich Major appeared first on European Gaming Industry News.

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Cubeia expands Originals Studio with Turbo Crash launch

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Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.

Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.

Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.

Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.

A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.

Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”

The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.

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