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Bidstack Revs Up In-Game Advertising With Leading Mobile Racing Studios
Bidstack, the technology company pioneering Intrinsic In-Game advertising, today celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.
Bidstack’s technology has become increasingly popular among mobile titles of all genres due to its ability to increase revenue through authentic and immersive in-game ads – without impacting gameplay or the player experience. Racing and sports games can be some of the most effective environments for in-game ads, enhancing realism and better mirroring real-world sporting environments.
Antoine Jullemier, VP, Gaming at Bidstack, said:
“I’m so pleased to be working with these three incredible racing studios. Brands are a huge part of racing and mobile games; therefore, they tend to have a lot of spaces suitable for in-game ad content, which can enhance the realism of those spaces. Our lightweight SDK means that game performance is unaffected, which is a critical consideration when it comes to players’ on-track performance. We’re super excited to further develop our relationship with Fingersoft and to add The Tiny Digital Factory and Fat Cigar Productions Ltd to the Bidstack paddock. As in-game advertising continues to gain traction with brands, we expect to see the channel generate record revenues in the year ahead.”
Bidstack’s technology was first integrated into Fingersoft’s Boom Karts Multiplayer Racing in May 2022. Over the past year, the online go-kart racer, which has had more than 3.5 million downloads to date, has generated almost half a billion in-game ad requests. One of the largest game developers and publishers in Finland, Fingersoft is best known for Hill Climb Racing and Hill Climb Racing 2, which have more than 2 billion installs between them.
Otto Simola, Head of Game Economy from Fingersoft, said:
“We’re always interested in providing players with a seamless and enjoyable experience while driving incremental revenue for the business. In-game advertising is a natural fit for both of these priorities and our partnership with Bidstack over the past year has proved to us that ads can indeed increase authenticity and immersion in games. We’re eager to see how the obvious possibilities of in-game advertising can crystallise further for players and studios alike.”
The duo of newly-signed partnerships injects yet more high-octane racing content into Bidstack’s portfolio of racing games. The Tiny Digital Factory is a world-class publisher of racing and motorsport games based in Lyon and Montreal. Its popular racing simulation, GT Manager, harnesses Bidstack’s technology to authentically bring real-world brands into its immersive on and off-track environments. Independent British Studio Fat Cigar Productions is utilising Bidstack’s technology in Street Kart Racing, a competitive mobile racer which has been the number 1 paid game on iOS in over 100 countries, to increase realism for users while adding an additional revenue stream.
Stéphane Baudet, CEO & Founder of The Tiny Digital Factory, commented:
“GT Manager is a simulation game that aims to recreate the thrill of running a racing team. Brands are part of the lifeblood of racing and Bidstack’s brand partnerships are contributing to making GT Manager as authentic as possible and supporting our business goals.”
Ross Jones, Co-Founder at Fat Cigar Productions, said:
“As a competitive racing title with a fantastic motorsport-savvy community, we don’t want to integrate any content that impacts on the performance of our game or user immersion. In-game advertising with Bidstack felt like an obvious choice to drive revenue and introduce authentic branded content without harming the user experience.”
Bidstack’s existing cross-platform sports and racing portfolio features Football Manager, Mad Skills Motocross 3, SimWin, Top Eleven and many more, enabling brands to reach an ever-growing and diverse gaming audience.
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IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported
Football and tennis provide 61% of alerts
The International Betting Integrity Association (IBIA), the leading voice on integrity for the licensed global sports betting industry, has published its 2024 sports betting integrity report. The report highlights that the total number of suspicious betting alerts reported in 2024 was 219, an increase of 17% on the revised 2023 figure of 187 alerts. However, the 2024 figure remains 11% below the annual average of 245 alerts during 2020-23.
Suspicious betting alerts spanned 12 sports across 53 countries in 2024, with Czechia (19) and Türkiye (11) topping the list. Football and tennis led the way in reported cases, with 75 and 58 alerts respectively, together accounting for 61% of all alerts in 2024.
There was a change geographically, with suspicious betting on sporting events in Europe falling from 113 alerts in 2023 to 80 in 2024. Meanwhile, alerts in Asia increased from 17 to 40, and Africa’s increased from 16 to 28. IBIA is keeping a close eye on these trends to determine whether they’re just anomalies or a growing trend that will require action.
IBIA data played a key role in sporting investigations, leading to 33 matches being deemed corrupted and 17 sanctions against clubs, players, and officials for betting violations.
Khalid Ali, CEO at IBIA, said: “The integrity position remains relatively consistent with previous years, with the focus of suspicious betting remaining primarily on football and tennis. A geographical shift away from European sporting events was observed, but it is too early to determine if this is an ongoing trend. As with all potentially corrupt activity, IBIA is analysing the data and working with its members and global integrity network to implement targeted countermeasures. IBIA’s growing membership are resolute in their commitment to identifying, disrupting, and preventing corrupt sports betting activity and to working with stakeholders.”
Key Findings from the 2024 Report
- Football (75) and tennis (58) continue to account for the majority of suspicious betting alerts, with a combined 133 cases (61%) – a slight decrease from their 64% share in 2023.
- There was a geographical shift in reported alerts in 2024, with Europe’s share dropping to 37%, with Asia having 18% and Africa 13% of all alerts reported.
- Alerts were reported across 12 sports in 53 countries during the year, with Czechia (19) and Türkiye (11) registering the highest number of suspicious cases.
- Sporting investigations finalised in 2024, which utilised IBIA data, resulted in 33 matches deemed corrupted, leading to 17 sanctions against clubs, players, or officials.
The post IBIA publishes 2024 Sports Betting Integrity Report: 219 alerts reported appeared first on European Gaming Industry News.
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Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament
The global traffic competition with great prizes and a final event in Milan will continue to May 11
Alisha Lehmann, the world’s most popular women’s football player, Swiss and Juventus forward, invites affiliate teams worldwide to participate in the Golden Boomerang Awards 2025. This is the second global annual traffic tournament hosted by Boomerang Partners.
Alisha Lehmann supports the company’s activities as the official ambassador for the fast-growing flagship brand, Boomerang-Bet.com. It covers a wide range of sporting events annually. Boomerang offers users advanced features such as unlimited bet requests, fast withdrawals, VIP services with personal managers, and the Bet Builder tool, which allows bettors to create custom bets. Alisha’s popularity on Instagram (16.7 million followers) and TikTok (11.8 million followers) allows the company’s partners to count on unlimited sports traffic opportunities.
Alisha recorded a video for Boomerang’s social media with an invitation to join the Golden Boomerang Awards 2025. She said: “Today, I invite you to participate in the annual Golden Boomerang 2025 traffic tournament. It’s an incredible opportunity to showcase your skills. Join a global community and compete for amazing prizes. Don’t miss your chance to be part of this unique event in the affiliate industry. Join Boomerang!”
The second annual Golden Boomerang Awards 2025 traffic tournament runs from February 3 to May 11. The top 30 teams will advance to the finals at San Siro Stadium in Milan. This is possible because Boomerang is the Official Regional Betting Partner of AC Milan in Europe. Tournament participants compete in two leaderboards — sports and casino traffic. The best teams will be awarded in 11 categories. The main prize of the tournament – the GRAND Prix for first place in Sport Leaderboard. The company also has prepared monthly tasks and gifts for great results, from cash to other prizes.
Join the Golden Boomerang Awards 2025 and score big!
The post Time to join in: Alisha Lehmann invites affiliate teams to the Golden Boomerang Awards 2025 traffic tournament appeared first on European Gaming Industry News.
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Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025
In 2025, ICE was held in Barcelona for the first time, attracting more than 55,000 visitors. A key moment at Amusnet’s stand was the exclusive participation of football legend, Barcelona icon and official company partner Hristo Stoichkov.
The collaboration with the leading all-casino solutions provider was officially announced in July 2024. It brings the excitement of football – one of the world’s most beloved sports, to a global audience while reinforcing the company’s commitment to delivering exceptional gaming experiences. The partnership with Stoichkov, a football legend ranked among the 100 greatest players of all time, strengthens Amusnet’s leadership in the gaming industry. It embodies core values like teamwork and determination, driving the company’s success and innovation.
The exclusive appearance of FC Barcelona legend Hristo Stoichkov at ICE drew thousands of visitors who seized the unique opportunity to meet him. In the city that played a pivotal role in his career, Stoichkov brought value to the global gaming community, further strengthening Amusnet’s dedication to world-class entertainment. Hundreds of attendees showcased their competitive spirit in a thrilling football championship, competing for exclusive prizes, including autographed footballs signed by Stoichkov and 2025 Champions League tickets. Adding to the anticipation, the iconic player personally drew the winners, making the moment even more unforgettable. The Amusnet team was also honoured to welcome Digitain’s founder, Vardges Vardanyan, alongside Real Madrid Legends: Michel Salgado, Michael Owen, Iker Casillas, and Luis Figo, to its stand. The presence of these iconic football stars, alongside Hristo Stoichkov, embodied the spirit of collaboration and innovation, reinforcing the concept of industry pioneers uniting to shape the future of gaming.
Visitors at the Amusnet stand had the chance to experience the celebrity slot game Stoichkov #8, launched ahead of UEFA EURO 2024 to heighten the tournament’s excitement. Inspired by Stoichkov’s legendary career, the game captures the essence of football with immersive graphics and dynamic features, bringing the thrill of real matches to the reels through Free Spins, Buy Bonus and Expanding Wilds for continuous action. Recognized for its excellence, Stoichkov #8 received the Online Game of the Year award at the BEGE Awards 2024. Since its debut, it has become a player-favourite across multiple markets in Europe and LATAM.
The post Presence of Hristo Stoichkov was a Main Attraction of Amusnet’s Stand at ICE Barcelona 2025 appeared first on European Gaming Industry News.
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