Connect with us

Latest News

Bidstack Revs Up In-Game Advertising With Leading Mobile Racing Studios

Published

on

Reading Time: 3 minutes

Bidstack, the technology company pioneering Intrinsic In-Game advertising, today celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces new partnerships with leading driving and racing mobile game studios The Tiny Digital Factory and Fat Cigar Productions Ltd.

Bidstack’s technology has become increasingly popular among mobile titles of all genres due to its ability to increase revenue through authentic and immersive in-game ads – without impacting gameplay or the player experience. Racing and sports games can be some of the most effective environments for in-game ads, enhancing realism and better mirroring real-world sporting environments.

Antoine Jullemier, VP, Gaming at Bidstack, said:

“I’m so pleased to be working with these three incredible racing studios. Brands are a huge part of racing and mobile games; therefore, they tend to have a lot of spaces suitable for in-game ad content, which can enhance the realism of those spaces. Our lightweight SDK means that game performance is unaffected, which is a critical consideration when it comes to players’ on-track performance. We’re super excited to further develop our relationship with Fingersoft and to add The Tiny Digital Factory  and Fat Cigar Productions Ltd to the Bidstack paddock. As in-game advertising continues to gain traction with brands, we expect to see the channel generate record revenues in the year ahead.”

Bidstack’s technology was first integrated into Fingersoft’s Boom Karts Multiplayer Racing in May 2022. Over the past year, the online go-kart racer, which has had more than 3.5 million downloads to date, has generated almost half a billion in-game ad requests. One of the largest game developers and publishers in Finland, Fingersoft is best known for Hill Climb Racing and Hill Climb Racing 2, which have more than 2 billion installs between them.

Otto Simola, Head of Game Economy from Fingersoft, said:

“We’re always interested in providing players with a seamless and enjoyable experience while driving incremental revenue for the business. In-game advertising is a natural fit for both of these priorities and our partnership with Bidstack over the past year has proved to us that ads can indeed increase authenticity and immersion in games. We’re eager to see how the obvious possibilities of in-game advertising can crystallise further for players and studios alike.”

The duo of newly-signed partnerships injects yet more high-octane racing content into Bidstack’s portfolio of racing games. The Tiny Digital Factory is a world-class publisher of racing and motorsport games based in Lyon and Montreal. Its popular racing simulation, GT Manager, harnesses Bidstack’s technology to authentically bring real-world brands into its immersive on and off-track environments.  Independent British Studio Fat Cigar Productions is utilising Bidstack’s technology in Street Kart Racing, a competitive mobile racer which has been the number 1 paid game on iOS in over 100 countries, to increase realism for users while adding an additional revenue stream.

Stéphane Baudet, CEO & Founder of The Tiny Digital Factory, commented:

“GT Manager is a simulation game that aims to recreate the thrill of running a racing team. Brands are part of the lifeblood of racing and Bidstack’s brand partnerships are contributing to making GT Manager as authentic as possible and supporting our business goals.”

Ross Jones, Co-Founder at Fat Cigar Productions, said:

“As a competitive racing title with a fantastic motorsport-savvy community, we don’t want to integrate any content that impacts on the performance of our game or user immersion. In-game advertising with Bidstack felt like an obvious choice to drive revenue and introduce authentic branded content without harming the user experience.”

Bidstack’s existing cross-platform sports and racing portfolio features Football Manager, Mad Skills Motocross 3, SimWin, Top Eleven and many more, enabling brands to reach an ever-growing and diverse gaming audience.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000!

Published

on

Reading Time: < 1 minute

The legendary migration charges into the holiday season with Polar Buffalo Hold and Win Extreme 25,000, a festive twist on the fan-favourite, now featuring a massive 25,000x Grand Bonus! Snow blankets the plains, but the action blazes hotter than ever as buffalo roam through a wintry wilderness of fierce wolves, mountain lions and soaring eagles.

This 5×3, 25-payline slot is brimming with action-packed features and frosty excitement. Trigger the Buffalo Bonus by landing Value symbols, and spin the Wheel of Fortune when you land 5 or fewer coins for a shot at multipliers, the Mini Bonus, Major Bonus or even the Hold and Win Extreme feature!

Land 6 coins and you’ll skip the wheel entirely, heading straight into the Hold and Win Extreme feature, where up to four 5×3 grids unlock for a blizzard of win potential. More symbols mean more unlocked grids, more ways to win and more seasonal thrills. With a festive twist, snow-packed reels, and a top prize that lets you win 25,000x in 2025! Polar Buffalo Hold and Win Extreme 25,000 is your ultimate wild ride through the holidays.

Play Polar Buffalo Hold and Win Extreme 25,000 now!

“With Polar Buffalo Hold and Win Extreme 25,000, we wanted to give a legendary title a bold new life for the holiday season,” said Craig Asling, Director of Games at Booming Games. 

“The 25,000x Grand Bonus raises the stakes, while the festive design and exciting mechanics deliver a powerful blend of familiarity and fresh energy. It’s a thrilling evolution of a player favourite that captures the wild spirit of the buffalo in a brand-new winter adventure.”

The post Booming Games Powers into Winter with Polar Buffalo Hold and Win Extreme 25,000! appeared first on European Gaming Industry News.

Continue Reading

Latest News

Ra’s Reckoning unleashes an epic clash of Egyptian gods

Published

on

Reading Time: 2 minutes

Play’n GO pits sun god Ra against serpent deity Apophis in Ra’s Reckoning, a mythic grid slot inspired by the celestial battles of ancient Egypt.

Ra’s Reckoning brings players face to face with an age-old mythic struggle – the eternal duel between light and chaos. Set in the scorched valleys of Egypt, this 6×5 cascading grid slot casts Ra, the all-seeing sun god, against the monstrous serpent Apophis, a primordial force of destruction. As players traverse this divine battleground, the looming presence of a blood-red eclipse intensifies the conflict, culminating in Ra’s cosmic reckoning.

Following in the footsteps of titles like Legacy of Egypt and Scroll of Dead, Ra’s Reckoning deepens Play’n GO’s commitment to storytelling through dynamic grid-based mechanics. The game’s escalating tension and vivid visual narrative ensure that Ra’s divine war leaves a lasting impression.

Divine Frames track the intensity of Ra’s power, upgrading through bronze, silver, and golden tiers as wins build. When Ra’s Blessing symbol appears, it unleashes these stored energies – revealing Coins, Jars, and Clash multipliers that bring the grid to life with celestial fury. The Mega Drop feature clears the grid of matching symbols beyond the winning cluster, pushing the chaos ever forward.

During Free Spins, Divine Frames persist between rounds, letting Ra’s influence grow stronger. In the heightened Divine Red Eclipse mode, these frames become super sticky, keeping the pressure on Apophis in a showdown of escalating divine forces.

Fans of Rich Wilde and the Amulet of Dead or Book of Dead will find familiar inspiration in this richly layered Egyptian mythos. Where those games explored the secrets of the underworld, Ra’s Reckoning elevates the stakes – delivering a god-level confrontation shaped by precision mechanics and narrative continuity.

Magnus Wallentin, Games Ambassador at Play’n GO said: “Ra’s Reckoning exemplifies our passion for combining thematic storytelling with innovative features. The evolving Divine Frames and Mega Drop mechanic create a sense of momentum and consequence with every cluster.”

Ra’s Reckoning is a high-impact grid slot where every move builds towards a celestial clash between order and oblivion.

The post Ra’s Reckoning unleashes an epic clash of Egyptian gods appeared first on European Gaming Industry News.

Continue Reading

Latest News

Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz

Published

on

Reading Time: < 1 minute

Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.

The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.

With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.

“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”

David VanekCEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.

This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.

The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.