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AppsFlyer Launches New PC and Console Measurement Solution for Gaming Companies to Expand Beyond Mobile

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AppsFlyer announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, marketers and studios to optimise their campaign measurement and explore new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device and channel. With its launch, mobile gaming companies can tap new and exciting ways to deliver exceptional experiences that attract and retain players and drive business growth.

Adam Smart, Director of Product Gaming at AppsFlyer, said: “As we continue to improve measurement capabilities for brands and marketers, we’re giving gaming companies the tools they need to feel confident in their marketing, no matter the platform, by opening up new opportunities that have not been available before. For gaming marketers and developers, providing exceptional experiences that extend across platforms is more important than ever, and the ability to measure everything in one place is the holy grail. AppsFlyer’s new PC and console measurement solution does just that by providing a holistic view from user acquisition to post-conversion, and gives marketers the insights they need to analyze media budget distribution, performance, Lifetime Value (LTV) and Return on Investment (ROI) across mobile, ConnectedTV (CTV), PC, console and web – in one unified platform.”

As gaming companies have seen a consistent increase in users playing and connecting across multiple devices and platforms, there has been a need for gaming businesses to find new ways to attract and engage players that meet this behaviour – and grow their revenues in a saturated market. With the evolving privacy developments in the mobile ecosystem, gaming marketers and developers require sophisticated measurement solutions in order to make the expansion from mobile to PC and console successful.

“Gaming is increasingly becoming a place for players to connect and socialize across every platform – including mobile, console and PC. AppsFlyer’s ability to measure our marketing activity is essential for maximizing audience engagement and growing new business opportunities, while continuously enhancing our content offerings to our players,” said Cole Carnes, Senior Growth Marketing Manager at Kabam, creators of the worldwide blockbuster mobile hit Marvel Contest of Champions and the cross platform title Shop Titans.

With AppsFlyer’s PC and Console measurement, game developers and marketers can tap into new insights and better understand the 70% of PC and console players that move between platforms, and, more importantly, empower gaming businesses to make data-driven decisions that fuel sustainable growth. Gaming companies can now:

  • Unlock performance marketing on PC and Console: Allocate marketing resources and ad spend towards the best performing activities and channels, and optimise the full funnel across platforms, devices and networks.
  • Gain accurate analysis of campaign performance and in-game event measurement: Marketers can now measure post-conversion in-game events across all gaming platforms, including Steam, Epic, Xbox, Playstation, Nintendo Switch, Meta Quest, macOS app store and Windows store.
  • Prove Return on Ad Spend across platforms with cross-platform campaign measurement: Drive growth by reaching potential players wherever they are, whether they’re browsing the web, using their mobile devices, watching content on CTV, or engaging with owned media channels – while accurately measuring campaigns and proving Return on Ad Spend (ROAS).
  • Measure all marketing campaigns in one place: Gain a complete picture of ad media budget distribution and campaign performance across multiple platforms, devices and channels. Easily monitor ad spend and performance metrics in real-time, to make informed decisions and optimise campaigns for maximum impact.

“Traditional barriers between platforms are blurring. In today’s gaming market, players play on more platforms than ever. Newzoo’s research shows that these multi-platform players are more likely to be paying for games and spend more time playing on average per week. Therefore, it makes sense for developers and publishers to pursue a cross-platform strategy to ensure your game is available to players on the device they are playing on the moment they want to play. A tool that allows you to measure the effectiveness of this strategy across all these devices is extremely powerful,” said Tom Wijman, Lead Analyst at Newzoo, a leading global provider of games and esports data and insights.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SlotsCapital.lv Casino Welcomes New Players and Cryptocurrency Depositors with Generous New Year Bonuses

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The post SlotsCapital.lv Casino Welcomes New Players and Cryptocurrency Depositors with Generous New Year Bonuses appeared first on European Gaming Industry News.

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Kaizen Foundation joins forces with Friends of the Earth Malta

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 The Kaizen Foundation has announced today a three-year partnership with Friends of the Earth Malta (FoEM). FoEM is part of Friends of the Earth, the world’s largest grassroots environmental network with a presence in 74 countries. This collaboration will support FoEM’s efforts to create a hub for environmental education at Il-Forn ta’ Kemmuna, a long-term project that aims to highlight the ecological and historical significance of Comino island. The project’s aim is to restore the historic bakery that once sustained the small farming community living on Comino decades ago. The building will be transformed into a zero-impact facility that educates visitors about the island’s unique ecology.

Panos Konstantopoulos, President of the Kaizen Foundation, commented: “This new partnership with Friends of the Earth Malta aligns perfectly with our mission to support long-term, impactful initiatives that improve quality of life. The environment is one of the core pillars of our Foundation and this project on Comino island promotes both environmental awareness and conservation. Aiming to serve as a force for positive change on a global scale, we are delighted that this partnership launches the Kaizen Foundation’s activities in Malta, following projects in Greece, Romania, and Germany. Cooperating with NGOs like FoEM, as well as with local communities is key for bringing about meaningful change and expanding the impact of our support.”

Il-Forn ta’ Kemmuna was conceptualised by FoEM’s director, Martin Galea De Giovanni, who came across the bakery as a young adult, while camping with friends. Watching the building fall into neglect, he conceived the idea of turning it into a centre for education about Comino’s natural beauty and historical significance. Comino (Kemmuna in Maltese), a small island in the Maltese archipelago, is home to a wealth of endemic flora and fauna and has been designated as a Natura 2000 site, the highest form of environmental protection in the European Union.

The bakery, located near Santa Maria Bay and surrounded by unspoiled nature (16,400m²), will operate with zero emissions, incorporating renewable energy, rainwater harvesting, wastewater treatment, and waste management systems, thus serving as a model for sustainable development. Il-Forn ta’ Kemmuna will host a programme of events designed to connect visitors and communities with the natural landscape of Comino. Activities shall include walks in nature, beekeeping and permaculture workshops, while also celebrating Maltese heritage through traditional bread-making. The restoration will also focus on preserving the bakery’s historic oven, one of the few remaining traditional ovens in Malta. Initial restoration work on the building began in 2024.

The post Kaizen Foundation joins forces with Friends of the Earth Malta appeared first on European Gaming Industry News.

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The Booming Games charge continues with Buffalo Hold & Win Extreme 10,000

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The post The Booming Games charge continues with Buffalo Hold & Win Extreme 10,000 appeared first on European Gaming Industry News.

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