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AppsFlyer Launches New PC and Console Measurement Solution for Gaming Companies to Expand Beyond Mobile

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AppsFlyer announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, marketers and studios to optimise their campaign measurement and explore new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device and channel. With its launch, mobile gaming companies can tap new and exciting ways to deliver exceptional experiences that attract and retain players and drive business growth.

Adam Smart, Director of Product Gaming at AppsFlyer, said: “As we continue to improve measurement capabilities for brands and marketers, we’re giving gaming companies the tools they need to feel confident in their marketing, no matter the platform, by opening up new opportunities that have not been available before. For gaming marketers and developers, providing exceptional experiences that extend across platforms is more important than ever, and the ability to measure everything in one place is the holy grail. AppsFlyer’s new PC and console measurement solution does just that by providing a holistic view from user acquisition to post-conversion, and gives marketers the insights they need to analyze media budget distribution, performance, Lifetime Value (LTV) and Return on Investment (ROI) across mobile, ConnectedTV (CTV), PC, console and web – in one unified platform.”

As gaming companies have seen a consistent increase in users playing and connecting across multiple devices and platforms, there has been a need for gaming businesses to find new ways to attract and engage players that meet this behaviour – and grow their revenues in a saturated market. With the evolving privacy developments in the mobile ecosystem, gaming marketers and developers require sophisticated measurement solutions in order to make the expansion from mobile to PC and console successful.

“Gaming is increasingly becoming a place for players to connect and socialize across every platform – including mobile, console and PC. AppsFlyer’s ability to measure our marketing activity is essential for maximizing audience engagement and growing new business opportunities, while continuously enhancing our content offerings to our players,” said Cole Carnes, Senior Growth Marketing Manager at Kabam, creators of the worldwide blockbuster mobile hit Marvel Contest of Champions and the cross platform title Shop Titans.

With AppsFlyer’s PC and Console measurement, game developers and marketers can tap into new insights and better understand the 70% of PC and console players that move between platforms, and, more importantly, empower gaming businesses to make data-driven decisions that fuel sustainable growth. Gaming companies can now:

  • Unlock performance marketing on PC and Console: Allocate marketing resources and ad spend towards the best performing activities and channels, and optimise the full funnel across platforms, devices and networks.
  • Gain accurate analysis of campaign performance and in-game event measurement: Marketers can now measure post-conversion in-game events across all gaming platforms, including Steam, Epic, Xbox, Playstation, Nintendo Switch, Meta Quest, macOS app store and Windows store.
  • Prove Return on Ad Spend across platforms with cross-platform campaign measurement: Drive growth by reaching potential players wherever they are, whether they’re browsing the web, using their mobile devices, watching content on CTV, or engaging with owned media channels – while accurately measuring campaigns and proving Return on Ad Spend (ROAS).
  • Measure all marketing campaigns in one place: Gain a complete picture of ad media budget distribution and campaign performance across multiple platforms, devices and channels. Easily monitor ad spend and performance metrics in real-time, to make informed decisions and optimise campaigns for maximum impact.

“Traditional barriers between platforms are blurring. In today’s gaming market, players play on more platforms than ever. Newzoo’s research shows that these multi-platform players are more likely to be paying for games and spend more time playing on average per week. Therefore, it makes sense for developers and publishers to pursue a cross-platform strategy to ensure your game is available to players on the device they are playing on the moment they want to play. A tool that allows you to measure the effectiveness of this strategy across all these devices is extremely powerful,” said Tom Wijman, Lead Analyst at Newzoo, a leading global provider of games and esports data and insights.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Launches Goblin Brew – A Wild Night of Free Spins and Fortune

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Million Games has announced the release of Goblin Brew, a mischievous 5×5 fantasy slot developed by Yugo Workshop through the Million Stars partner programme.

Set in a dimly lit goblin tavern, Goblin Brew combines light-hearted fantasy with rewarding gameplay, offering Free Spins, Expanding Wilds, and a unique progression system that keeps every round unpredictable.

Landing 3 or more Beer Scatters triggers the Goblin Gold Spins, where silver coins grant extra spins and gold coins increase the global multiplier. As players collect more coins, low-paying symbols are removed, paving the way for higher wins and an electric build-up toward the maximum payout of 5,000x the bet.

Goblin Brew has all the ingredients for a fun, rewarding slot,” said Thomas Nimstad, CEO of Million Games. “It’s visually rich, mechanically engaging, and delivers a player experience that balances excitement with accessibility. Yugo Workshop has done a fantastic job of capturing that perfect mix.”

With a 96.11% RTP and medium volatility, Goblin Brew offers approachable yet high-value gameplay that fits perfectly into modern casino portfolios.

Goblin Brew is now available to all Million Games partners and integrated operators worldwide.

 

The post Million Games Launches Goblin Brew – A Wild Night of Free Spins and Fortune appeared first on European Gaming Industry News.

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A large-scale $1 billion online casino shady scheme involving Ukrainian fraudsters Vadim Gordievsky and Alyona Suvorova has been discovered in Kazakhstan.

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The Kazakhstan Financial Monitoring Agency has revealed a large-scale shady scheme with a whole layer of cross-border transfers. While referring to the press service of the Agency, Elordainfo.kz informs that numerous bank employees and 120 people from several countries were involved in the operation of the shady scheme.

The money was sent to various payment organizations, disguised as legal transactions, and was later withdrawn to numerous online casinos.

At the same time, local authorities managed to eliminate the call center, which employed foreigners, which provided technical support for four online casinos as well as advice on money transactions. In addition, the organizers of the call center created a gambling partnership program that was used to accept payments and withdraw them in cryptocurrencies. The overall turnover exceeded 200 million USDT.

During the implementation of all these measures, over 70 searches were conducted. As a result of these activities, local authorities managed to gather physical evidence as well as to detain nine suspects.

According to law enforcement authorities in Kazakhstan, the key organizer of the shady miscoding scheme is Ukrainian Vadim Ivanovich Gordievsky, born in 1974. He led this organized crime group and used the local Marginplus company for these purposes (marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate payments.

Already in 2008, Vadim Gordievsky served as deputy head of the Boryspil Regional State Administration and was in charge of land issues. Under Gordievsky, various lands of Boryspil were sold while the money was stolen. In the same 2008, he was dismissed from his position with a huge scandal, but his case never resulted in criminal proceedings. A lot of money and connections in government offices helped him avoid accountability.

In 2012, when Viktor Yanukovych came to power, Vadim Gordievsky took the chair of the head of the highway service in the Odessa region, where he managed to get access to millions of dollars, which he later invested in FC Alta Capital.

After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents.



According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who has a number of companies in the EU, in particular, in Poland and a residence permit in Spain, was closely working with Gordievsky. By using numerous fictitious companies in Poland, in particular, STABLEX SOLUTION Sp. z o. o (solvexs.pl) he engaged in illegal payments and cash withdrawal in cryptocurrencies.

His partner, who is also his former Kyivstar employee, Alyona (Olena) Suvorova (born in 1983), who left Ukraine for Moscow after February 2022, and Ukrainian IT specialist Denis Andreevich Rykov (born in 1990), who currently lives in St. Petersburg, also participated in the shady scheme of illegal bookmakers and dubious payments.

Judging by her social media accounts, Alyona Suvorova is currently positioning herself “as an entrepreneur, investor, and crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.

The law enforcement agencies of Kazakhstan are asking for information about the location and data of all these people. In the near future, Vadim Gordievsky, Alyona Suvorova, and other defendants will be put on the international wanted list. According to local laws, they face up to nine years in prison.

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GoldenRace lanza Goal2Win, una fusión entre el fútbol y los juegos de números

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El mundo de las apuestas deportivas y el gaming está a punto de experimentar una gran sacudida con el lanzamiento de Goal2Win, el innovador nuevo juego de números de GoldenRace, diseñado para cautivar a la masiva audiencia global del fútbol.

Goal2Win tiende un exitoso puente entre la pasión universal por el deporte rey y la probada emoción de las predicciones basadas en números, ofreciendo a los operadores un producto nuevo y de alto potencial para la monetización.

Goal2Win es una oferta de primer nivel que toma el formato familiar y clásico de los juegos de números y lo integra con una dinámica temática centrada en el fútbol. Esta combinación única hace que el juego sea instantáneamente reconocible, pero a la vez emocionante y nuevo, atrayendo tanto a apostadores deportivos experimentados como a recién llegados que buscan una experiencia atractiva y simplificada.

Goal2Win es la apuesta de GoldenRace entre la innovación y la tradición. Ofrece a los operadores un producto que aprovecha el inmenso alcance del fanatismo por el fútbol, a la vez que ofrece la jugabilidad sencilla y atractiva y el potencial de ganancias masivas que se espera de un juego de números de primer nivel. Es una mezcla convincente de emoción, simplicidad y un potencial de recompensa significativo.

Características clave que impulsan la fidelización y las ganancias potenciales

Goal2Win está diseñado para la máxima retención de jugadores y altas apuestas, con una jugabilidad dinámica y potentes características:

  • Función multiplicadora: Los jugadores pueden realizar el mismo conjunto de apuestas en una impresionante cantidad de veintidós eventos consecutivos, lo que aumenta significativamente las ganancias potenciales y asegura una fidelización sostenida a lo largo del tiempo.

  • Jackpots y Mega Jackpots: El juego incluye ganancias escalonadas con jackpots estándar y los codiciados Mega Jackpots, que prometen sumas que pueden cambiar la vida y actúan como un poderoso motivador para el jugador.

  • Selecciones rápidas: Para un acceso rápido a la acción, la opción de Selecciones rápidas permite al sistema elegir números al azar, agilizando el proceso de apuesta para los jugadores.

  • Selector de Fila/Columna: Mejorando la experiencia del usuario, los botones selectores permiten a los jugadores elegir fácilmente una fila o columna completa de números, simplificando las apuestas sofisticadas.

Goal2Win representa una oportunidad única para que los operadores aprovechen la inmensa base de aficionados al fútbol global con un producto que es a la vez innovador y reconocible al instante. Está listo para convertirse en una oferta básica, impulsando apuestas más altas y atrayendo a una demografía más amplia a la cartera de los operadores.

The post GoldenRace lanza Goal2Win, una fusión entre el fútbol y los juegos de números appeared first on European Gaming Industry News.

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