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AppsFlyer Launches New PC and Console Measurement Solution for Gaming Companies to Expand Beyond Mobile
AppsFlyer announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, marketers and studios to optimise their campaign measurement and explore new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device and channel. With its launch, mobile gaming companies can tap new and exciting ways to deliver exceptional experiences that attract and retain players and drive business growth.
Adam Smart, Director of Product Gaming at AppsFlyer, said: “As we continue to improve measurement capabilities for brands and marketers, we’re giving gaming companies the tools they need to feel confident in their marketing, no matter the platform, by opening up new opportunities that have not been available before. For gaming marketers and developers, providing exceptional experiences that extend across platforms is more important than ever, and the ability to measure everything in one place is the holy grail. AppsFlyer’s new PC and console measurement solution does just that by providing a holistic view from user acquisition to post-conversion, and gives marketers the insights they need to analyze media budget distribution, performance, Lifetime Value (LTV) and Return on Investment (ROI) across mobile, ConnectedTV (CTV), PC, console and web – in one unified platform.”
As gaming companies have seen a consistent increase in users playing and connecting across multiple devices and platforms, there has been a need for gaming businesses to find new ways to attract and engage players that meet this behaviour – and grow their revenues in a saturated market. With the evolving privacy developments in the mobile ecosystem, gaming marketers and developers require sophisticated measurement solutions in order to make the expansion from mobile to PC and console successful.
“Gaming is increasingly becoming a place for players to connect and socialize across every platform – including mobile, console and PC. AppsFlyer’s ability to measure our marketing activity is essential for maximizing audience engagement and growing new business opportunities, while continuously enhancing our content offerings to our players,” said Cole Carnes, Senior Growth Marketing Manager at Kabam, creators of the worldwide blockbuster mobile hit Marvel Contest of Champions and the cross platform title Shop Titans.
With AppsFlyer’s PC and Console measurement, game developers and marketers can tap into new insights and better understand the 70% of PC and console players that move between platforms, and, more importantly, empower gaming businesses to make data-driven decisions that fuel sustainable growth. Gaming companies can now:
- Unlock performance marketing on PC and Console: Allocate marketing resources and ad spend towards the best performing activities and channels, and optimise the full funnel across platforms, devices and networks.
- Gain accurate analysis of campaign performance and in-game event measurement: Marketers can now measure post-conversion in-game events across all gaming platforms, including Steam, Epic, Xbox, Playstation, Nintendo Switch, Meta Quest, macOS app store and Windows store.
- Prove Return on Ad Spend across platforms with cross-platform campaign measurement: Drive growth by reaching potential players wherever they are, whether they’re browsing the web, using their mobile devices, watching content on CTV, or engaging with owned media channels – while accurately measuring campaigns and proving Return on Ad Spend (ROAS).
- Measure all marketing campaigns in one place: Gain a complete picture of ad media budget distribution and campaign performance across multiple platforms, devices and channels. Easily monitor ad spend and performance metrics in real-time, to make informed decisions and optimise campaigns for maximum impact.
“Traditional barriers between platforms are blurring. In today’s gaming market, players play on more platforms than ever. Newzoo’s research shows that these multi-platform players are more likely to be paying for games and spend more time playing on average per week. Therefore, it makes sense for developers and publishers to pursue a cross-platform strategy to ensure your game is available to players on the device they are playing on the moment they want to play. A tool that allows you to measure the effectiveness of this strategy across all these devices is extremely powerful,” said Tom Wijman, Lead Analyst at Newzoo, a leading global provider of games and esports data and insights.
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EGT is an official partner of the prestigious “Gaming Industry Gala Dinner”, organized by AOGGAB
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EGT is proud to announce that it is an official partner of the “Gaming Industry Gala Dinner”, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. The event will be held on November 25 and for the third consecutive year will bring together leading companies and figures from Bulgaria and abroad.
The motto of the gala dinner will be “Together in Europe” and will focus on European integration, professional collaboration, and a shared vision for a sustainable future of the industry.
Traditionally, the “Golden Spade’s” Awards will also be presented during the event. The prizes honor the greatest innovations and the most significant achievements in the sector over the past 12 months. EGT is among the finalists in the competition and will compete for the accolade in the “Most Successful Bulgarian Company Abroad of the Year” and “Slot Machine of the Year” categories.
EGT received the nomination for “Most Successful Bulgarian Company Abroad of the Year” as it is the biggest gaming equipment manufacturer in Bulgaria with 28 international offices on 5 continents. In 2025, it made a large number of installations and substantially increased its footprint in a number of markets. Currently, EGT’s products are present in over 100 jurisdictions around the world.
The company is also a contender for the “Slot Machine of the Year” award. It was shortlisted because of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. They immediately received high praise from both operators and players for the perfect combination of attractive design, exceptional convenience provided by their numerous ergonomic features, and compatibility with some of the most popular and beloved games from EGT’s portfolio. Supreme slot cabinets have already been installed in a number of gaming venues globally, where they continue to demonstrate excellent results and remain among customers’ favorites.
The post EGT is an official partner of the prestigious “Gaming Industry Gala Dinner”, organized by AOGGAB appeared first on European Gaming Industry News.
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RANGERS FANS BRAVE THE ELEMENTS TO RAISE MONEY FOR HOMELESSNESS IN GLASGOW
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The post RANGERS FANS BRAVE THE ELEMENTS TO RAISE MONEY FOR HOMELESSNESS IN GLASGOW appeared first on European Gaming Industry News.
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Team Soul Crowned Champions of Chennai Esports Global Championship (CEGC) 2025 BGMI Grand Finals
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Team Soul emerged victorious at the Chennai Esports Global Championship (CEGC) 2025 BGMI Grand Finals, held from November 14 to 16 at the Jawaharlal Nehru Indoor Stadium, becoming the second team to lift the trophy under Tamil Nadu’s state-backed international esports initiative.
Organised by the Sports Development Authority of Tamil Nadu (SDAT) in partnership with Skyesports, the three-day championship marked a major milestone for Indian mobile esports. The finals drew hundreds of on-ground spectators and a significant nationwide digital audience, reinforcing the rapid growth of competitive gaming in the country.
Team Soul secured the title through the tournament’s newly introduced Smash Rule, a format designed to reward consistent performance while ensuring a high-stakes finish. After surpassing the Match Point threshold on Match 15, the team won the following match to seal the championship. The Grand Finals featured 16 leading Indian teams, including Soul, Gods Reign, True Rippers, Revenant Esports and Team Tamilas.
The CEGC featured a total prize pool of INR 1 crore, with INR 50 lakh allocated to the BGMI championship. The winners, Team Soul, took home INR 21.5 lakh, while runners-up True Rippers earned INR 11 lakh. Hydro from True Rippers was adjudged the Finals MVP.
Team Soul were felicitated by the Hon’ble Deputy Chief Minister of Tamil Nadu, Thiru. Udhayanidhi Stalin who handed over the championship trophy. His presence and direct participation highlighted the state’s strong commitment to recognising esports as a legitimate avenue for youth engagement, digital innovation, and sporting excellence.
The Chennai Esports Global Championship is India’s first state government backed international esports tournament. It reflects Tamil Nadu’s long-term plan to position esports as a powerful platform for skill development, digital opportunities and the growth of the creative economy. With CEGC, Chennai is being actively positioned as a future global hub for esports and gaming innovation.
The BGMI Grand Finals followed the conclusion of the CEGC Counter-Strike 2 championship the previous week, which brought together top teams from Europe, Southeast Asia and India. The CS2 tournament reached more than 90,000 peak concurrent viewers across official streams and watch parties, making it India’s most-watched PC esports event.
Commenting on the tournament, Shiva Nandy, Founder and CEO, Skyesports, said, “The Chennai Esports Global Championship represents a new era for Indian esports. With the support of the Government of Tamil Nadu, we have shown that India can host world-class tournaments that match global standards while celebrating our own gaming community. S8UL’s win reflects the depth of talent in the country, and the enthusiasm for both the CS2 and BGMI championships shows that India is ready to be a serious player on the international esports stage.”
The success of CEGC BGMI 2025 reinforces India’s position as one of the fastest growing gaming markets, with more than 450 million gamers and a rapidly accelerating esports ecosystem. With strong state support and industry execution, the CEGC model sets a benchmark for scalable and sustainable esports growth in India.
The post Team Soul Crowned Champions of Chennai Esports Global Championship (CEGC) 2025 BGMI Grand Finals appeared first on European Gaming Industry News.
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