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AppsFlyer Launches New PC and Console Measurement Solution for Gaming Companies to Expand Beyond Mobile
AppsFlyer announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, marketers and studios to optimise their campaign measurement and explore new revenue opportunities by reaching potential players and connecting marketing campaigns across PC, gaming consoles and any other platform, device and channel. With its launch, mobile gaming companies can tap new and exciting ways to deliver exceptional experiences that attract and retain players and drive business growth.
Adam Smart, Director of Product Gaming at AppsFlyer, said: “As we continue to improve measurement capabilities for brands and marketers, we’re giving gaming companies the tools they need to feel confident in their marketing, no matter the platform, by opening up new opportunities that have not been available before. For gaming marketers and developers, providing exceptional experiences that extend across platforms is more important than ever, and the ability to measure everything in one place is the holy grail. AppsFlyer’s new PC and console measurement solution does just that by providing a holistic view from user acquisition to post-conversion, and gives marketers the insights they need to analyze media budget distribution, performance, Lifetime Value (LTV) and Return on Investment (ROI) across mobile, ConnectedTV (CTV), PC, console and web – in one unified platform.”
As gaming companies have seen a consistent increase in users playing and connecting across multiple devices and platforms, there has been a need for gaming businesses to find new ways to attract and engage players that meet this behaviour – and grow their revenues in a saturated market. With the evolving privacy developments in the mobile ecosystem, gaming marketers and developers require sophisticated measurement solutions in order to make the expansion from mobile to PC and console successful.
“Gaming is increasingly becoming a place for players to connect and socialize across every platform – including mobile, console and PC. AppsFlyer’s ability to measure our marketing activity is essential for maximizing audience engagement and growing new business opportunities, while continuously enhancing our content offerings to our players,” said Cole Carnes, Senior Growth Marketing Manager at Kabam, creators of the worldwide blockbuster mobile hit Marvel Contest of Champions and the cross platform title Shop Titans.
With AppsFlyer’s PC and Console measurement, game developers and marketers can tap into new insights and better understand the 70% of PC and console players that move between platforms, and, more importantly, empower gaming businesses to make data-driven decisions that fuel sustainable growth. Gaming companies can now:
- Unlock performance marketing on PC and Console: Allocate marketing resources and ad spend towards the best performing activities and channels, and optimise the full funnel across platforms, devices and networks.
- Gain accurate analysis of campaign performance and in-game event measurement: Marketers can now measure post-conversion in-game events across all gaming platforms, including Steam, Epic, Xbox, Playstation, Nintendo Switch, Meta Quest, macOS app store and Windows store.
- Prove Return on Ad Spend across platforms with cross-platform campaign measurement: Drive growth by reaching potential players wherever they are, whether they’re browsing the web, using their mobile devices, watching content on CTV, or engaging with owned media channels – while accurately measuring campaigns and proving Return on Ad Spend (ROAS).
- Measure all marketing campaigns in one place: Gain a complete picture of ad media budget distribution and campaign performance across multiple platforms, devices and channels. Easily monitor ad spend and performance metrics in real-time, to make informed decisions and optimise campaigns for maximum impact.
“Traditional barriers between platforms are blurring. In today’s gaming market, players play on more platforms than ever. Newzoo’s research shows that these multi-platform players are more likely to be paying for games and spend more time playing on average per week. Therefore, it makes sense for developers and publishers to pursue a cross-platform strategy to ensure your game is available to players on the device they are playing on the moment they want to play. A tool that allows you to measure the effectiveness of this strategy across all these devices is extremely powerful,” said Tom Wijman, Lead Analyst at Newzoo, a leading global provider of games and esports data and insights.
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Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: ‘Londinium’
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- Red Bull Wololo returns for its eighth edition, Red Bull Wololo: Londinium, taking place from April 1st – 6th, 2026.
- The tournament brings together elite Age of Empires strategists from around the globe to battle across Age of Empires II: Definitive Edition and Age of Empires IV.
- London itself has been transformed into a living Age of Empires spectacle today, with a citywide takeover that lets fans experience the spirit of Age of Empires firsthand.
- Tickets for the Playoffs are available on eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator,
- Tickets for the Grand Final are available on royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium, giving fans the chance to witness the world’s top Age of Empires players compete in iconic London venues.
The call of “Wololo” rings across the capital of the UK today as tickets officially go on sale for Red Bull Wololo: Londinium, the grandest chapter in Age of Empires competitive history. Taking place from April 1st – 6th, 2026, the renowned esports tournament will not only bring elite RTS competitors to London but transform the city itself in a landmark takeover celebrating the return of Red Bull Wololo for its eighth edition.
To mark the launch of ticket sales, Red Bull Wololo has staged a special takeover across London today, bringing Age of Empires to life in three iconic locations. From Leicester Square and Tower Bridge, to Hyde Park with the Royal Albert Hall rising in the distance, the streets have come alive with performers dressed as iconic characters from the game. Wielding medieval-style flags emblazoned with the Red Bull Wololo emblem, they offered passersby and fans a glimpse into the tournament and the chance to join the action as London beheld the spirit of Age of Empires.
In 2026, across six days of competition, Red Bull Wololo: Londinium will see the world’s best Age of Empires strategists battle for supremacy in Age of Empires II: Definitive Edition and Age of Empires IV, culminating in a historic Grand Final at the Royal Albert Hall – the first-ever Age of Empires orchestrated esports final, with a 40-piece orchestra performing the game’s legendary soundtrack live for over 2,500 fans.
Red Bull Wololo: Londinium Key Dates
- Group Stages: April 1st – 3rd, 2026 – Red Bull Gaming Sphere, Shoreditch
- Playoffs: April 4th – 5th, 2026 – The Odeon Luxe Cinema, Leicester Square
- Grand Final: April 6th, 2026 – Royal Albert Hall
The action kicks off at the Red Bull Gaming Sphere with the Group Stages before moving to the Odeon Luxe in Leicester Square for the Playoffs, where top competitors from the Age of Empires II and Age of Empires IV qualifiers battle under the spotlight in one of London’s most iconic entertainment venues. The tournament will then reach its crescendo within the historic walls of the Royal Albert Hall, where players who have proven themselves worthy will face off for ultimate glory and a place in Age of Empires competitive history.
Tickets are now on sale for the Playoffs and Grand Final of Red Bull Wololo: Londinium. Secure your Playoff tickets (eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator) and Grand Final tickets (royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium) . Don’t miss the chance to see elite esports players from around the world compete across Age of Empires titles in historic venues, as London itself becomes a stage for strategy and conquest.
Fans across the globe will be able to tune into the action for every stage of the tournament via the Red Bull Gaming Twitch and YouTube channels.
The post Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: ‘Londinium’ appeared first on European Gaming Industry News.
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Konami Digital Entertainment and the Confederation of African Football (CAF) Have Signed a Partnership Agreement
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Konami Digital Entertainment pleased to announce the signing of a partnership agreement with the Confederation of African Football (CAF).
Konami Digital Entertainment B.V. (Konami) announces a partnership agreement with the Confederation of African Football (CAF) has been signed. CAF is the continental federation governing football associations in the African region, currently comprising 56 member countries and regions. CAF organises numerous tournaments, including the Africa Cup of Nations, which determines the continent’s top football team, significantly contributing to the sport’s development.
In recent years, football has enjoyed overwhelming popularity in Africa, with interest in national and club teams rapidly increasing. Furthermore, interest and enthusiasm for eFootball are also growing, leading to the signing of this new licensing agreement with CAF.
To commemorate this partnership, a special AFRICA CUP OF NATIONS 25 Campaign will be held within eFootball. Tournament events and African star players will appear in the game, allowing players to experience the excitement of the actual tournament.
Koji Kobayashi, Senior Executive Officer, Konami Digital Entertainment commented: “We are delighted to announce the establishment of a partnership with the Confederation of African Football (CAF). This partnership brings new possibilities to the gaming experience, and we are truly excited to deliver the passion of the African region-home to some of the world’s most powerful footballing nations – to fans around the globe through eFootball, and this partnership opens up exciting new possibilities for the gaming experience. Through this initiative, we look forward to adding new African star players and tournament licenses such as TotalEnergies CAF Africa Cup of Nations, further enhancing the realism and excitement of eFootball.”
Véron Mosengo-Omba, General Secretary of the Confederation of African Football (CAF) adds: “The TotalEnergies CAF Africa Cup of Nations Morocco 2025 will be one of the most exciting and widely followed editions of our flagship competition. Our partnership with KONAMI reflects CAF’s commitment to innovation, global fan engagement, and creating new opportunities for African youth in both football and digital spaces.”
Konami Digital Entertainment will continue to expand its licenses and provide authentic soccer experiences to fans worldwide through eFootball.
The post Konami Digital Entertainment and the Confederation of African Football (CAF) Have Signed a Partnership Agreement appeared first on European Gaming Industry News.
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- G2 has named Betpanda, a leading online crypto casino, as its official CS global betting partner
- Starting in 2026, Betpanda will appear on G2’s CS2 team jerseys
- Throughout the year, fans can take part in tournaments, giveaways, sweepstakes, and a variety of video and social content designed to enhance the fan experience
G2, one of the world’s leading entertainment and esports brands, has entered into a partnership with Betpanda, a leading online crypto casino, as the official global betting partner for the organisation’s Counter-Strike team. The collaboration will roll out a series of initiatives worldwide, including giveaways, sweepstakes, content, tournament activations, and more. As part of the collaboration, Betpanda branding will appear as the main logo on G2’s CS team jerseys from 2026.
Throughout 2026, fans will be able to experience the partnership first-hand at multiple esports tournament activations throughout the year, featuring creators and teams, offering exclusive in-person opportunities.
With a shared commitment to innovation and community, G2 and Betpanda aim to provide engaging experiences for fans throughout the year. The partnership will also extend to a range of digital activations, featuring exclusive video and social content, giveaways, and other initiatives.
“Betpanda joins us at an exciting moment for the organisation,” said Alban Dechelotte, CEO of G2. “This alliance allows us to build fresh, meaningful touchpoints for our fans throughout the year. We hope to create moments that will entertain and connect with fans all around the world.”
“G2 has set the standard for excellence in esports, and we’re proud to collaborate with a team that consistently pushes the boundaries of what the industry can be,” says Betpanda. “Their view on innovation and creativity goes perfectly hand-in-hand with our way of breaking boundaries and reaching new fans and audiences. Thank you to EMW Global for helping us to make this partnership possible. We’re excited to see the impact we can create alongside G2 in 2026”
The post G2 Announces Betpanda as Official CS Global Betting Partner Ahead of 2026 Season appeared first on European Gaming Industry News.
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