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How the Metaverse Can Redefine Social Interaction and Online Gaming Communities
Community. It’s a powerful force that drives the gaming industry today, and at Roobet, we understand its significance.
As a marketing professional, I recognize the impact of community building in all aspects of life, both online and offline. It’s fascinating how people with shared passions come together, forming bonds and experiencing the joy of connecting over common interests.
Roobet was built by gamers, for gamers, and the evolution of the industry has been tremendous thanks to innovation and technological advancements. From humble beginnings of offline single-player games to the advent of online gaming with chat functions, we are now on the brink of a new era—the Metaverse. This concept of a shared virtual universe presents immense opportunities for the gaming community and industry to forge ahead and make waves.
Statistics show that gaming is a predominantly social activity, with a recent study showing that 78% of players see video games as a means of building relationships with like-minded individuals. This social aspect resonates strongly with Roobet, a company that was founded by a group of friends who initially bonded over playing CS:GO and subsequently ventured into developing products around the skins economy. As the social dimensions of gaming continue to grow through online competitions, streaming, chatrooms, and digital goods trading, so does the desire for the gaming experience to reflect this camaraderie.
Gone are the days when games were dismissed as mere escapism from reality. They are now poised to become an integral part of people’s daily lives, just as casual as meeting friends for dinner or hanging out at a club. Games and the Metaverse provide an alternate space where the limitations of the physical world no longer apply. Users can interact remotely, explore new places within the virtual universe without travel time, and enjoy limitless possibilities.
According to EY’s Gaming Industry Survey 2022, 97% of respondents believe that the gaming industry is at the core of the Metaverse. It’s intriguing to realise that the foundations of the Metaverse are rooted in Massive Multiplayer Online (MMO) worlds like World of Warcraft—spaces that gamers have been exploring for years, building communities and driving technological and ideological advancements.
At Roobet, our mission is to transform digital entertainment. Nothing is off limits as we try to achieve this – and one thing we’ve spent time considering is taking a leap (or, more aptly, a hop) into the Metaverse, keeping our core values of community, innovation, and adventure in mind. As a company that puts gamers at the forefront, we strive to create a safe and inclusive space that prioritises the needs and desires of our community, offering them the best experience possible.
The Metaverse has the potential to provide so many benefits. It provides a platform for multi-user functionality, enabling gameplay, social interactions, and even virtual parties. It unlocks vast opportunities for creativity and self-expression, and it operates in a decentralized manner, ensuring that no single entity has complete control. Most importantly, it introduces the concept of true ownership, where players can trade, earn, or purchase in-game assets that are undoubtedly theirs.
Imagine walking into a Metaverse-based casino, gauging its liveliness, and seeing if your friends are around, just like you would in the physical world. The thrill and serendipity of real-life outings are mirrored in the Metaverse, from planned meetups to unexpected encounters.
This level of peer-to-peer interaction and autonomy surpasses what was previously possible in pre-Metaverse games. The depth of community engagement and interaction offered by the Metaverse is undoubtedly one of its most appealing and pivotal aspects, whether you’re a novice gamer or a seasoned veteran.
Our aim is to provide the Roobet community with opportunities to participate in the Metaverse as intensively or casually as they desire. We could offer extensive personalization features, ensuring individuals can express themselves within the virtual realm, all crypto-backed security of their transactions and progress.
Before we know it, engaging with friends in the Metaverse may become as natural and effortless as our current social interactions. And rest assured, if Roo has anything to say about it, it won’t be a dull experience.
At Roobet, we’re excited about the possibilities the Metaverse holds, and we’re committed to being at the forefront of this dynamic evolution where technology, community, and marketing converge to shape the future of gaming.
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Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: ‘Londinium’
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- Red Bull Wololo returns for its eighth edition, Red Bull Wololo: Londinium, taking place from April 1st – 6th, 2026.
- The tournament brings together elite Age of Empires strategists from around the globe to battle across Age of Empires II: Definitive Edition and Age of Empires IV.
- London itself has been transformed into a living Age of Empires spectacle today, with a citywide takeover that lets fans experience the spirit of Age of Empires firsthand.
- Tickets for the Playoffs are available on eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator,
- Tickets for the Grand Final are available on royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium, giving fans the chance to witness the world’s top Age of Empires players compete in iconic London venues.
The call of “Wololo” rings across the capital of the UK today as tickets officially go on sale for Red Bull Wololo: Londinium, the grandest chapter in Age of Empires competitive history. Taking place from April 1st – 6th, 2026, the renowned esports tournament will not only bring elite RTS competitors to London but transform the city itself in a landmark takeover celebrating the return of Red Bull Wololo for its eighth edition.
To mark the launch of ticket sales, Red Bull Wololo has staged a special takeover across London today, bringing Age of Empires to life in three iconic locations. From Leicester Square and Tower Bridge, to Hyde Park with the Royal Albert Hall rising in the distance, the streets have come alive with performers dressed as iconic characters from the game. Wielding medieval-style flags emblazoned with the Red Bull Wololo emblem, they offered passersby and fans a glimpse into the tournament and the chance to join the action as London beheld the spirit of Age of Empires.
In 2026, across six days of competition, Red Bull Wololo: Londinium will see the world’s best Age of Empires strategists battle for supremacy in Age of Empires II: Definitive Edition and Age of Empires IV, culminating in a historic Grand Final at the Royal Albert Hall – the first-ever Age of Empires orchestrated esports final, with a 40-piece orchestra performing the game’s legendary soundtrack live for over 2,500 fans.
Red Bull Wololo: Londinium Key Dates
- Group Stages: April 1st – 3rd, 2026 – Red Bull Gaming Sphere, Shoreditch
- Playoffs: April 4th – 5th, 2026 – The Odeon Luxe Cinema, Leicester Square
- Grand Final: April 6th, 2026 – Royal Albert Hall
The action kicks off at the Red Bull Gaming Sphere with the Group Stages before moving to the Odeon Luxe in Leicester Square for the Playoffs, where top competitors from the Age of Empires II and Age of Empires IV qualifiers battle under the spotlight in one of London’s most iconic entertainment venues. The tournament will then reach its crescendo within the historic walls of the Royal Albert Hall, where players who have proven themselves worthy will face off for ultimate glory and a place in Age of Empires competitive history.
Tickets are now on sale for the Playoffs and Grand Final of Red Bull Wololo: Londinium. Secure your Playoff tickets (eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator) and Grand Final tickets (royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium) . Don’t miss the chance to see elite esports players from around the world compete across Age of Empires titles in historic venues, as London itself becomes a stage for strategy and conquest.
Fans across the globe will be able to tune into the action for every stage of the tournament via the Red Bull Gaming Twitch and YouTube channels.
The post Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: ‘Londinium’ appeared first on European Gaming Industry News.
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Konami Digital Entertainment and the Confederation of African Football (CAF) Have Signed a Partnership Agreement
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Konami Digital Entertainment pleased to announce the signing of a partnership agreement with the Confederation of African Football (CAF).
Konami Digital Entertainment B.V. (Konami) announces a partnership agreement with the Confederation of African Football (CAF) has been signed. CAF is the continental federation governing football associations in the African region, currently comprising 56 member countries and regions. CAF organises numerous tournaments, including the Africa Cup of Nations, which determines the continent’s top football team, significantly contributing to the sport’s development.
In recent years, football has enjoyed overwhelming popularity in Africa, with interest in national and club teams rapidly increasing. Furthermore, interest and enthusiasm for eFootball are also growing, leading to the signing of this new licensing agreement with CAF.
To commemorate this partnership, a special AFRICA CUP OF NATIONS 25 Campaign will be held within eFootball. Tournament events and African star players will appear in the game, allowing players to experience the excitement of the actual tournament.
Koji Kobayashi, Senior Executive Officer, Konami Digital Entertainment commented: “We are delighted to announce the establishment of a partnership with the Confederation of African Football (CAF). This partnership brings new possibilities to the gaming experience, and we are truly excited to deliver the passion of the African region-home to some of the world’s most powerful footballing nations – to fans around the globe through eFootball, and this partnership opens up exciting new possibilities for the gaming experience. Through this initiative, we look forward to adding new African star players and tournament licenses such as TotalEnergies CAF Africa Cup of Nations, further enhancing the realism and excitement of eFootball.”
Véron Mosengo-Omba, General Secretary of the Confederation of African Football (CAF) adds: “The TotalEnergies CAF Africa Cup of Nations Morocco 2025 will be one of the most exciting and widely followed editions of our flagship competition. Our partnership with KONAMI reflects CAF’s commitment to innovation, global fan engagement, and creating new opportunities for African youth in both football and digital spaces.”
Konami Digital Entertainment will continue to expand its licenses and provide authentic soccer experiences to fans worldwide through eFootball.
The post Konami Digital Entertainment and the Confederation of African Football (CAF) Have Signed a Partnership Agreement appeared first on European Gaming Industry News.
Reading Time: 2 minutes
- G2 has named Betpanda, a leading online crypto casino, as its official CS global betting partner
- Starting in 2026, Betpanda will appear on G2’s CS2 team jerseys
- Throughout the year, fans can take part in tournaments, giveaways, sweepstakes, and a variety of video and social content designed to enhance the fan experience
G2, one of the world’s leading entertainment and esports brands, has entered into a partnership with Betpanda, a leading online crypto casino, as the official global betting partner for the organisation’s Counter-Strike team. The collaboration will roll out a series of initiatives worldwide, including giveaways, sweepstakes, content, tournament activations, and more. As part of the collaboration, Betpanda branding will appear as the main logo on G2’s CS team jerseys from 2026.
Throughout 2026, fans will be able to experience the partnership first-hand at multiple esports tournament activations throughout the year, featuring creators and teams, offering exclusive in-person opportunities.
With a shared commitment to innovation and community, G2 and Betpanda aim to provide engaging experiences for fans throughout the year. The partnership will also extend to a range of digital activations, featuring exclusive video and social content, giveaways, and other initiatives.
“Betpanda joins us at an exciting moment for the organisation,” said Alban Dechelotte, CEO of G2. “This alliance allows us to build fresh, meaningful touchpoints for our fans throughout the year. We hope to create moments that will entertain and connect with fans all around the world.”
“G2 has set the standard for excellence in esports, and we’re proud to collaborate with a team that consistently pushes the boundaries of what the industry can be,” says Betpanda. “Their view on innovation and creativity goes perfectly hand-in-hand with our way of breaking boundaries and reaching new fans and audiences. Thank you to EMW Global for helping us to make this partnership possible. We’re excited to see the impact we can create alongside G2 in 2026”
The post G2 Announces Betpanda as Official CS Global Betting Partner Ahead of 2026 Season appeared first on European Gaming Industry News.
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