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How the Metaverse Can Redefine Social Interaction and Online Gaming Communities

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Community. It’s a powerful force that drives the gaming industry today, and at Roobet, we understand its significance.

As a marketing professional, I recognize the impact of community building in all aspects of life, both online and offline. It’s fascinating how people with shared passions come together, forming bonds and experiencing the joy of connecting over common interests.

Roobet was built by gamers, for gamers, and the evolution of the industry has been tremendous thanks to innovation and technological advancements. From humble beginnings of offline single-player games to the advent of online gaming with chat functions, we are now on the brink of a new era—the Metaverse. This concept of a shared virtual universe presents immense opportunities for the gaming community and industry to forge ahead and make waves.

Statistics show that gaming is a predominantly social activity, with a recent study showing that 78% of players see video games as a means of building relationships with like-minded individuals. This social aspect resonates strongly with Roobet, a company that was founded by a group of friends who initially bonded over playing CS:GO and subsequently ventured into developing products around the skins economy. As the social dimensions of gaming continue to grow through online competitions, streaming, chatrooms, and digital goods trading, so does the desire for the gaming experience to reflect this camaraderie.

Gone are the days when games were dismissed as mere escapism from reality. They are now poised to become an integral part of people’s daily lives, just as casual as meeting friends for dinner or hanging out at a club. Games and the Metaverse provide an alternate space where the limitations of the physical world no longer apply. Users can interact remotely, explore new places within the virtual universe without travel time, and enjoy limitless possibilities.

According to EY’s Gaming Industry Survey 2022, 97% of respondents believe that the gaming industry is at the core of the Metaverse. It’s intriguing to realise that the foundations of the Metaverse are rooted in Massive Multiplayer Online (MMO) worlds like World of Warcraft—spaces that gamers have been exploring for years, building communities and driving technological and ideological advancements.

At Roobet, our mission is to transform digital entertainment. Nothing is off limits as we try to achieve this – and one thing we’ve spent time considering is taking a leap (or, more aptly, a hop) into the Metaverse, keeping our core values of community, innovation, and adventure in mind. As a company that puts gamers at the forefront, we strive to create a safe and inclusive space that prioritises the needs and desires of our community, offering them the best experience possible.

The Metaverse has the potential to provide so many benefits. It provides a platform for multi-user functionality, enabling gameplay, social interactions, and even virtual parties. It unlocks vast opportunities for creativity and self-expression, and it operates in a decentralized manner, ensuring that no single entity has complete control. Most importantly, it introduces the concept of true ownership, where players can trade, earn, or purchase in-game assets that are undoubtedly theirs.

Imagine walking into a Metaverse-based casino, gauging its liveliness, and seeing if your friends are around, just like you would in the physical world. The thrill and serendipity of real-life outings are mirrored in the Metaverse, from planned meetups to unexpected encounters.

This level of peer-to-peer interaction and autonomy surpasses what was previously possible in pre-Metaverse games. The depth of community engagement and interaction offered by the Metaverse is undoubtedly one of its most appealing and pivotal aspects, whether you’re a novice gamer or a seasoned veteran.

Our aim is to provide the Roobet community with opportunities to participate in the Metaverse as intensively or casually as they desire. We could offer extensive personalization features, ensuring individuals can express themselves within the virtual realm, all crypto-backed security of their transactions and progress.

Before we know it, engaging with friends in the Metaverse may become as natural and effortless as our current social interactions. And rest assured, if Roo has anything to say about it, it won’t be a dull experience.

At Roobet, we’re excited about the possibilities the Metaverse holds, and we’re committed to being at the forefront of this dynamic evolution where technology, community, and marketing converge to shape the future of gaming.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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