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How the Metaverse Can Redefine Social Interaction and Online Gaming Communities

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Community. It’s a powerful force that drives the gaming industry today, and at Roobet, we understand its significance.

As a marketing professional, I recognize the impact of community building in all aspects of life, both online and offline. It’s fascinating how people with shared passions come together, forming bonds and experiencing the joy of connecting over common interests.

Roobet was built by gamers, for gamers, and the evolution of the industry has been tremendous thanks to innovation and technological advancements. From humble beginnings of offline single-player games to the advent of online gaming with chat functions, we are now on the brink of a new era—the Metaverse. This concept of a shared virtual universe presents immense opportunities for the gaming community and industry to forge ahead and make waves.

Statistics show that gaming is a predominantly social activity, with a recent study showing that 78% of players see video games as a means of building relationships with like-minded individuals. This social aspect resonates strongly with Roobet, a company that was founded by a group of friends who initially bonded over playing CS:GO and subsequently ventured into developing products around the skins economy. As the social dimensions of gaming continue to grow through online competitions, streaming, chatrooms, and digital goods trading, so does the desire for the gaming experience to reflect this camaraderie.

Gone are the days when games were dismissed as mere escapism from reality. They are now poised to become an integral part of people’s daily lives, just as casual as meeting friends for dinner or hanging out at a club. Games and the Metaverse provide an alternate space where the limitations of the physical world no longer apply. Users can interact remotely, explore new places within the virtual universe without travel time, and enjoy limitless possibilities.

According to EY’s Gaming Industry Survey 2022, 97% of respondents believe that the gaming industry is at the core of the Metaverse. It’s intriguing to realise that the foundations of the Metaverse are rooted in Massive Multiplayer Online (MMO) worlds like World of Warcraft—spaces that gamers have been exploring for years, building communities and driving technological and ideological advancements.

At Roobet, our mission is to transform digital entertainment. Nothing is off limits as we try to achieve this – and one thing we’ve spent time considering is taking a leap (or, more aptly, a hop) into the Metaverse, keeping our core values of community, innovation, and adventure in mind. As a company that puts gamers at the forefront, we strive to create a safe and inclusive space that prioritises the needs and desires of our community, offering them the best experience possible.

The Metaverse has the potential to provide so many benefits. It provides a platform for multi-user functionality, enabling gameplay, social interactions, and even virtual parties. It unlocks vast opportunities for creativity and self-expression, and it operates in a decentralized manner, ensuring that no single entity has complete control. Most importantly, it introduces the concept of true ownership, where players can trade, earn, or purchase in-game assets that are undoubtedly theirs.

Imagine walking into a Metaverse-based casino, gauging its liveliness, and seeing if your friends are around, just like you would in the physical world. The thrill and serendipity of real-life outings are mirrored in the Metaverse, from planned meetups to unexpected encounters.

This level of peer-to-peer interaction and autonomy surpasses what was previously possible in pre-Metaverse games. The depth of community engagement and interaction offered by the Metaverse is undoubtedly one of its most appealing and pivotal aspects, whether you’re a novice gamer or a seasoned veteran.

Our aim is to provide the Roobet community with opportunities to participate in the Metaverse as intensively or casually as they desire. We could offer extensive personalization features, ensuring individuals can express themselves within the virtual realm, all crypto-backed security of their transactions and progress.

Before we know it, engaging with friends in the Metaverse may become as natural and effortless as our current social interactions. And rest assured, if Roo has anything to say about it, it won’t be a dull experience.

At Roobet, we’re excited about the possibilities the Metaverse holds, and we’re committed to being at the forefront of this dynamic evolution where technology, community, and marketing converge to shape the future of gaming.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games Scoops Up Triple Nominations at the European iGaming Awards 2026

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The studio picks up three major nominations going into 2026

ELA Games is proud to announce that it has received three major nominations at the European iGaming Awards 2026, reflecting the studio’s creative direction, performance-driven development, and leadership in innovation.

The nominations include:

  • Most Innovative Slot Game — Joker Winpot
  • Slot Game of the Year — Joker Winpot
  • Rising Star — Marharyta Yerina, Managing Director of ELA Games

Joker Winpot Shines

Joker Winpot has continued to perform spectacularly, quickly becoming one of the studio’s standout titles. Its strong visual identity, simple-to-understand mechanics, and innovative format with the Winpot feature make it a game that gives players agency with high replayability.

Operators who have connected to the ELA Games catalogue have reported significant increases in key metrics following the adoption of Joker Winpot in their casino lobbies, including a GGR increase of +1128%, Actives: +878%, and Turnover: +1517%. These impressive results have helped the game gain recognition among peers, with it being shortlisted for two major categories at the upcoming European iGaming Awards.

Value in Creativity

ELA Games’ core operational philosophy of blending bold creativity with user- and operator-focused performance has propelled the studio to become a significant newcomer in the industry. Players recognise ELA Games’ signature visually rich art style and actively seek the studio’s games out in casino lobbies, as evidenced by impressive year-on-year growth.

Marharyta Yerina, Managing Director, was also nominated for the “Rising Star” individual award. Her contributions to the iGaming space and leadership in managing ELA Games as one of the fastest-growing studios have garnered her acclaim amongst her peers.

Marharyta commented on the nominations, “Receiving three nominations at an award ceremony reflects every one of our team members’ excellence and commitment to setting new standards in the industry. Joker Winpot continued to exceed our expectations and shows what’s possible when you develop a game with intention, user experiences, and operator performance in mind. I’m also honoured to receive the Rising Star nomination: we will continue delivering content that truly matters for players and partners alike.”

The post ELA Games Scoops Up Triple Nominations at the European iGaming Awards 2026 appeared first on European Gaming Industry News.

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BGC: New Tax Measures Could Spark a Sharp Increase in Harmful Illegal Gambling

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The Betting and Gaming Council (BGC) has warned that proposed new tax measures for the UK gambling industry could lead to a significant rise in harmful illegal gambling.

The Office for Budget Responsibility (OBR) admitted that the tax plans will reduce projected yield by around one-third, including £500 million lost by 2029-30 as consumers switch away from the regulated sector and towards the black market.

The OBR also states that around 90% of the duty increases will be passed on to consumers through higher prices or reduced payouts, making regulated products less attractive. It warns this will distort the market and drive more customers towards the illegal black market, where there are no protections, no tax contributions and no safer gambling checks.

Despite these warnings, the Government continues to claim the measures will raise £1.1 billion, a figure that industry experts, independent analysts including EY, and the BGC believe will not be achieved.

Grainne Hurst, Chief Executive of the Betting and Gaming Council, said: “The Government’s own figures show these tax plans will cause significant damage. Industry analysis based on modelling from EY finds that nearly 17,000 high-tech jobs will be lost across online betting and gaming, with over £6 billion in stakes diverted to the black market – a 140% increase in its size.

“These proposals also threaten shop closures, further job losses and a less competitive online market, meaning lower, not higher, long-term tax revenues. They also push more customers to the black market, where there are no protections, no taxes and no safeguards.”

The regulated betting and gaming sector currently contributes £6.8 billion to the UK economy, supports over 109,000 jobs, and provides £4 billion in taxes, including vital funding for racing, sport and tourism. But further tax rises threaten to weaken one of the UK’s most internationally competitive digital industries at a time when the illegal market is expanding rapidly.

The post BGC: New Tax Measures Could Spark a Sharp Increase in Harmful Illegal Gambling appeared first on European Gaming Industry News.

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Spillemyndigheden: Large decrease in betting consumption in October

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The Danish Gambling Authority’s statistics for October 2025 show a decrease in the total gambling spend in comparison to the same month last year. However, the betting market was the only market to experience a decrease.

The total gambling spend in October 2025 amounted to DKK 599 million, which corresponds to a decrease of 3.4 per cent compared to October 2024. The statistics show that the decrease for the total gambling market is due to a large fluctuation in the betting market in October 2025 compared to October 2024. The betting market had a decrease of 46.0 per cent. Online casinos experienced the largest increase of 24.4 per cent, while land-based (physical) casinos and gaming machines experienced an increase of 6.0 percent and 0.6 percent, respectively.

The post Spillemyndigheden: Large decrease in betting consumption in October appeared first on European Gaming Industry News.

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