Codere Online, a leading online gaming operator in Spain and Latin America, announced that the Codere brand has been ranked 83rd among the 100 most valuable and strongest in the “Brand Finance Spain 2023” ranking.
This ranking, in which the Codere brand has been featured 11 times since 2010, determines the value a company would be willing to pay to license its brand by estimating its future attributable revenue and calculating a royalty rate that would be charged for its use.
Alberto Telías, Chief Marketing Officer of Codere Online, said: “We are incredibly proud to achieve this recognition as one of the most valuable brands in Spain and the only one in the gaming industry for seven consecutive years. This was driven by our commitment to delivering exceptional experiences to our customers, our omnichannel offer and our constant pursuit of innovation in the products and services we offer which have allowed us to be a highly regarded brand in the country.”
