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Behaviol Announces Appointment of Chris Ebeling as CCO and CMO

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Ebeling, co-founder of VHS and Zed.Run, joins the creative studio behind Meta 11, which aims to pioneer a new category of sports entertainment.

Behaviol, the creative studio behind Meta 11 that is combining the power of artificial intelligence (AI) and blockchain to redefine sports entertainment, has announced the appointment of Chris Ebeling as Chief Creative Officer (CCO) and Chief Marketing Officer (CMO).

Behaviol, which recently raised $2.5 million in angel investment, is redefining sports entertainment to create an immersive and engaging sports gaming experience that is accessible to everyone. The company facilitates greater fan engagement and enhanced ownership between players and their chosen sport.

Ebeling joins Behaviol’s leadership team from his position as co-founder and Creative Director of Zed.Run, a blockchain-based, digital horse racing game that allows players to buy, breed and race NFT horses. With its unique blend of traditional horse racing and cutting-edge blockchain technology, Zed.Run was a pioneer in the web3 space, quickly becoming one of the most popular NFT games on the market.

Ebeling is a world-class animator, creative director, writer and digital artist and has worked on Hollywood blockbusters such as The Lego Movies, The Great Gatsby, Gods of Egypt and Happy Feet 2. Ebeling has also worked on DC and Marvel projects as well as AAA gaming cinematic productions. Supplementing his extensive film and VFX background, Ebeling has been creative director of projects in the real-time space, with experience across games as well as virtual and augmented reality projects.

“Behaviol sits at the intersection of AI, E-gaming, E-sports, entertainment and Web3/blockchain,” the co-founder and Chief Executive Officer for Behaviol, Krishan Deegalla, said. “Ebeling brings a wealth of experience in each of these fields and we are immensely proud to be working with him to achieve the vision of creating the next generation of sports gaming. Our ambition for Behaviol and Meta 11 is to usher in a revolution for sports entertainment, putting creativity and ownership in the hands of players while offering a AAA-level gaming experience that players can enjoy. We’re glad that Ebeling is helping us achieve this goal.”

Meta 11, currently in post-production stage, is a revolutionary AI-powered gaming platform using real-world sporting data built by Behaviol that allows fans to truly own, train, manage, trade and instruct players how to perform in a range of different sports, beginning with cricket.

Through the use of blockchain and AI, owners can deck out their avatars with custom gear and moves, turning them into superstar athletes capable of dominating any sport. The avatars are even capable of learning and adapting via AI and training, meaning they can jump from one sport to the next, offering up endless opportunities for their owners to enjoy AI-powered gaming. By combining moves from different sports and cultures, the avatars offer a fresh and inclusive take on sports and entertainment that’s accessible to everyone, regardless of their background or experience.

Cricketing legend, commentator and co-founder of Behaviol, Kumar Sangakkara, said: “At Behaviol, we want to offer an unparalleled fun gaming experience for everyone. We want to democratize sports by building on values of accessibility and inclusivity, putting fans first and creating a community-driven platform. Ebeling’s VHX experience, Hollywood DNA and world-building capabilities will be vital in helping us deliver on our mission and, starting with cricket, change the way we interact with sporting games.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Invitation to Kambi’s third quarter 2025 result presentation

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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.

The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.

Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox

Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e

 

The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.

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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA

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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.

IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.

The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.

The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:

  • access to IBIA’s Monitoring and Alert Platform;
  • the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
  • strengthened international cooperation on sports integrity.

The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.

Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.

The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.

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Ygam achieve milestone of reaching 5 million young people

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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.

Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.

Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.

With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers. 

Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities. 

Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons. 

Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”

But there’s so much more to do – help us reach the next 5 million…

The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.

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