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Gaming Innovation Group extends GiG Comply deal with bet365
Gaming Innovation Group Inc. (GiG) have today announced the extension of its partnership with bet365, for its automated affiliate marketing compliance tool GiG Comply.
As one of the leading global online sports betting companies, the bet365 group employs over 7,000 people and has 90 million customers worldwide. Having such a significant presence in a wide range of complex markets serves a variety of regulatory challenges for the organisation, placing an emphasis on the need to effectively adapt to the ever-changing environments in multiple jurisdictions.
GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.
GiG’s market-leading iGaming affiliate business, GiG Media, is one of the leading global affiliate marketing operators in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT, and have completed the integration of AskGamblers, following a series of acquisitions from Catena Media late last year.
Jonas Warrer, Chief Marketing Officer at GiG Media, said: “Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.”
A bet365 spokesperson, said: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate program globally.”
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Imagine Live and SoftGamings Join Forces
- A true business partner with a shared vision and an opportunity to connect with SoftGaming’s extensive client portfolio and enhance its product offering.
- Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products.
- This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.
The post Imagine Live and SoftGamings Join Forces appeared first on European Gaming Industry News.
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ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024
ELA Games announces that its online slot, Kraken Bay, has been nominated for the prestigious SBC Game Developer Awards 2024 in the Slot of the Year category. This nomination confirms ELA Games’ studio principles of creating games for players by players with high-quality graphics design.
Kraken Bay invites players on an exhilarating journey to a treasure-filled cove, where they encounter a mysterious monster amidst lucky spins, colossal prizes, and an enchanting gaming experience. The Wild symbol coming to the lucky treasure seeker will significantly multiply the winnings on the line. Players can also collect multipliers on the reels in the bonus game with potential winnings of up to 5,000 times the original bet. For those who want to evaluate the design and gameplay of the game, a demo version of Kraken Bay is available on the ELA Games studio website.
Mike Cini, Business Owner of ELA Games, expressed the team’s joy and appreciation upon receiving the nomination, “The nomination for Slot of the Year confirms our dedication to crafting captivating, high-quality games, such as Kraken Bay. We always keep the player in mind when we build games, so this nomination stands as further proof we’re doing our job right. We eagerly anticipate the outcome of the awards ceremony.”
The results will be announced on May 23, 2024, during the Casino Beats Awards ceremony at the Hilton Hotel in Malta. ELA Games remains hopeful for a favorable outcome and extends its gratitude to the judges for acknowledging the studio’s contributions to the industry and players.
The post ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024 appeared first on European Gaming Industry News.
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Europe’s Largest Lottery Remains the Responsibility of WestLotto
The largest lottery in Europe remains the responsibility of WestLotto. At the general meeting of the 19 Eurojackpot countries, the state lottery company of North Rhine-Westphalia in Bled, Slovenia, was confirmed in its administrative leadership role for another three years. In addition, WestLotto managing director Andreas Kötter was once again elected as chairman of the world’s most successful lottery launch in recent years.
“The Eurojackpot is a European success story. We are proud to be significantly involved and to be able to continue our work,” said Andreas Kötter.
Since the first Eurojackpot draw in 2012, the threads for the Eurojackpot have come together at WestLotto. At the company headquarters in Münster, the tips from all participating countries are recorded and the winnings and odds are evaluated. In Bled, the total of 34 state-licensed lottery companies confirmed WestLotto’s outstanding leadership role so far in the gaming offering, which reaches around 325 million people in Europe.
After starting with state-licensed lottery companies from seven countries, the Eurojackpot cooperation has now grown to 19 nations. Most recently, the Greek company OPAP joined the merger in March. Germany is involved with all 16 federal state companies from the German Lotto and Toto Block (DLTB). The draws are carried out every Tuesday and Friday. According to the formula 5 out of 50 and the Euro numbers 2 out of 12, a jackpot of between 10 and 120 million euros is played.
The post Europe’s Largest Lottery Remains the Responsibility of WestLotto appeared first on European Gaming Industry News.
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