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19% Crypto Bets Growth: SOFTSWISS Reveals Digital Coin Results for Q1 2023

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In January 2023, SOFTSWISS, the leading technology provider for iGaming, was recognised as ‘Crypto Company of the Year’ by the prestigious International Gaming Awards. As a pioneer in crypto gaming, every quarter, the company analyses the crypto gaming market and shares valuable industry insights. This time, among key indicators, the expert team unveils what the average crypto player portrait looks like. 

The Q1 crypto results are based on the data from over 700 brands powered by the SOFTSWISS Game Aggregator and the SOFTSWISS Casino Platform.

Q1 2023: The Big Picture

In Q1 2023 the Total Bets indicator increased by 44.66% compared to the same quarter the previous year and by 2.24% compared to the preceding quarter. This data demonstrates a steady growth trend in the iGaming market. 

In absolute terms, the sum of wagers in crypto also shows positive growth over the course of the last year. In the first quarter of 2023, the share of bets in digital coins accounted for 30%. Q4 of 2022 showed 9% volume growth in Total Bets in crypto compared to the first quarter of the same year. Q1 of 2023, on the other hand, showed a more significant volume growth – 19%.

 

Andrey Starovoitov, Co-CEO at SOFTSWISS comments: “Despite the global events of 2022, which have undoubtedly caused most digital coins to fall in value, we are now seeing them rise in value again. For that reason, we are observing both growth in the iGaming market in general and also an increase in the sum of bets made by crypto players. We expect digital coins to remain in stable use by players in 2023 and could see more significant growth with a combination of two factors: competent retention of players and the absence of strong volatility in the crypto market.”

Most Used Digital Coins

Compared to Q4 2022, the top 3 most used digital coins remain the same: Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC). However, their shares have changed – Bitcoin is up by 1.9 p.p. at the expense of smaller digital currencies, while Ethereum remained the same.

Looking at the development of digital coins over a longer period, the changes in the shares of digital coins are more substantial. From Q1 2022, BTC increased by 3.72 p.p., whereas ETH lost 5.01 p.p. The fall in the share of the third leading digital coin, LTC, occurred by 1.36 p.p.

The final shares for Q1 2023 are as follows:

  • BTC – 76.5%
  • ETH – 8.4%
  • LTC – 5.1%

Tether (USDT) took a share of 5.1% for the first time, in turn, Dogecoin (DOGE) rates fell by 1 p.p. compared to the previous quarter, taking a 2.5% share at the end of Q1 2023.

 

Among other currencies that showed an increase in the share of Total Bets – Ripple (XRP), Tron (TRX) and Cardano (ADA).

The Crypto Player Portrait

Diving deeper into the industry insights, SOFTSWISS has defined the average crypto player portrait. Based on the Q1 data and available data from player profiles, 65% of the crypto audience is male and 35% female.

The percentage of age groups of the crypto players who have indicated their age on their online casino profile is as follows:

 

Thus, the core audience of digital coins in iGaming is in the 31-50 age range. It  makes up 70% of the audience that uses crypto.

Moreover, more than half of crypto GGR per Q1 was formed by bets made on mobile devices: 64% of mobile users vs. 32% of desktop ones.

This data may become crucial when choosing a strategy for growing an existing iGaming brand or launching a new one. As SOFTSWISS experts note,  interest in starting crypto projects is high, even when crypto demonstrates quick changes and might be unpredictable. Nevertheless, Q1 statistics indicate that  2023 is shaping up to be a year of positive development for projects related to digital coins.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, summarises: “Over the last few years we have seen a steady increase in demand for crypto-ready solutions, be it for launching a casino or a sports betting venture. It’s undeniable that some crypto iGaming operators have drawn much attention and accolades on a global level. Besides crypto, such operators also happen to be at the forefront of various other innovations, those going beyond the payments aspect. SOFTSWISS will remain the ultimate partner on this frontier with new crypto-oriented technologies, top-level service, and security.”

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value

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Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.

This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.

Data-Driven Response

The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.

“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”

How the New VIP Club Works

The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.

On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.

All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.

Seasonality as a Strategic Engagement

WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:

  • Increased cashback tiers and deposit insurance
  • Personalized bonuses and access to exclusive promotions
  • Limited seasonal rewards and much more

Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.

Why It Matters for Business

From a business perspective, the redesigned VIP Club introduces several measurable advantages:

  • Increased retention (reduced status loss anxiety).
  • Higher LTV (steady progression over time).
  • More consistent activity (recurring seasonal goals).
  • Fewer negative touchpoints (clear rules).

The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.

Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.

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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC

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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.

Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.

Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.

Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”

With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.

The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.

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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience

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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.

Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.

The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.

“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”

Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.

“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”

With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.

The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.

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