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Exclusive Evoplay interview on Italy: “We’re creating high-quality games that can really appeal to Italian players.”
Italy is arguably Europe’s second biggest gaming market and the most interesting when it comes to retail vs. online – with 80% or more players still part of the land-based scene.
We caught up with Evoplay CCO Vladimir Malakchi to hear the latest on their plans for capturing the market, as well as how the award-winning studio’s games are proving to be a real asset for their latest Italian partners.
Congratulations on Evoplay’s multiple deals as you expand into Italy! Can you tell us a bit more about your recent partnerships and your plans for further growth in the market?
Thank you! We’re very excited about our recent partnerships and our plans for further expansion. We entered Italy back in 2020, and, over the past three years, we’ve ensured constant growth in players’ interest, trust and openness towards trying out our latest titles.
I truly believe that the key to any commercial success is the partnerships and connections we build with the operators we work alongside. As a result, we are very proud to work with some of the country’s biggest brands. Last year was by far our best yet, securing deals with the likes of Tuko Productions, Scommettendo and Sportbet. Our award-winning slots and instant games have proven to be a real differentiator, and we’re delighted that the feedback has been so positive.
On plans for further growth, we’re strongly focused on building our partner relationships even more, as well as creating high-quality games that can really appeal to Italian players. Our unique gamification tools will no doubt be key to this and are a strong factor in our focus on boosting engagement. So, in short, we’re very excited about Italy’s potential, and we’re confident that our unique approach will continue to resonate with players and partners alike.
What has been the principal driver behind Evoplay selecting Italy as a key market for growth? How would you summarise Italy’s online audience and demographics?
Our main drive here is the increasing adoption of online gaming from land-based. The numbers are clear to see; the online market revenue is projected to grow by 6.69% annually between 2023 and 2027, reaching a total volume of €3.68bn. On audience and demographics, the country is incredibly broad and diverse – which means significant opportunity. There’s a potential market of up to 20 million people for online, with a ratio of approximately 60:40 of male vs. female.
Given that near-parity, we can pursue plenty of creative options. The 25-34 age group is the largest segment, so demand for innovative entertainment is on the rise – which is a gap that Evoplay is serving well! It’s also good to note the level of smartphone penetration – with over 80% of the population using new generation smartphones, game content should be heavily mobile-optimised.
As well as being one of Europe’s biggest gaming markets – Italy also has a unique retail heritage with as much as 90% of gaming still happening offline. What strengths can you offer to operators to provide a platform for conversion into the online world?
Italy’s land-based gaming heritage certainly sets it apart from the rest of Europe. Online gaming holds distinctive benefits such as convenience, a greater variety of games, and of course, bonuses and promotions such as tournaments and quests. I believe that in-game and out-game gamification tools can effectively drive player engagement and improve conversion efforts for sports bettors and offline players. And, of course, those in-game and out-game gamification features add to the whole thrill of playing online, creating a community.
At Evoplay, we pride ourselves on our ability to create immersive and engaging games offline with strong visual and audio elements that can create an experience as exciting as a real casino. We believe that this is particularly important in the Italian market, where players are accustomed to the sensory experience of playing offline and improving conversion efforts for sports bettors and offline players. As a result, we focus heavily on our unique range of gamification features and incentives for our partners.
In addition, we also work closely with our partners to ensure that our games are integrated seamlessly onto their platforms, making it easy for players to access and play them. We understand that trust is a key factor in Italy, so we emphasise ensuring that our games are secure and reliable.
Onto slot types – what gaming trends are you seeing for Italian players and how are you catering to that demand? Which of Evoplay’s games is performing the best?
It’s common knowledge that football is Italy’s favourite sport, and it’s a huge industry with millions of people betting on it. This has had a significant impact on gaming trends in the country. Instant games have become particularly popular, providing a nice contrast to the wait for live sports fixtures when betting. Players love the instant results they get from these games, and it’s a refreshing change of pace. So of course, football-themed games work perfectly for this. Another trend we are seeing is that Italians love to play chicken-themed titles, so this is certainly an avenue we’re continuing to develop!
We are always looking to stay ahead of the curve and provide our Italian players with the latest and most innovative gaming experiences. Classic slots, video slots, in-game gamification elements, out-game gamification, tournaments, and quests are trending heavily, and we’re actively catering to that demand. Our current top-performing games in the Italian market are Penalty Shoot-out, Fruit Super Nova Game Collection, Elven Princesses, and Hot Triple Sevens. These games are loved by players for their engaging gameplay, stunning graphics, and exciting bonus features.
As a truly innovative studio, how can you help online operators improve their conversion efforts for sports bettors and offline players? What can you offer that’s different?
Sports, and indeed sports betting, is an essential part of the Italian fabric. We understand that importance, and we’re proud to offer RNG-based games that provide a unique sports betting experience.
Our games are also designed to be integrated seamlessly with sports betting platforms, which means that players can quickly switch between gaming and sports betting, with the same action enjoyed across both. Evoplay’s RNG-based Football Pack is a vital component of this commitment as it offers a unique and exciting experience that adds to the overall thrill of the betting experience.
Testament to this is the success of our Penalty Shoot-out. This instant game is unique because it features an innovative betting method that keeps players engaged and excited. As players navigate through the game, they experience a realistic penalty shoot-out where they get to choose the nation they want to represent and aim for goal.
Last but not least, what’s Evoplay’s vision for Italy 2023 and 2024? What are your plans for growing even further in the market and entertaining players?
Our vision for Italy in 2023 and 2024 is focused on growth and continued innovation. The market is a core part of our European strategy, and we’re committed to providing the best gaming experiences possible for players here.
To achieve this, we’re launching new games of different types that are tailored to local audiences. Especially exciting is that players can expect another game in the Penalty Shoot-out series. Additionally, we’re also preparing our next flagship game, which is truly fresh and unique, and we’re confident it will be a real hit with players here.
We’re also providing our partners with different game packages that include marketing activities and engagement opportunities. We also see plenty more opportunity in transitioning land-based players to online, which gamification will be a key driver towards achieving. We make calculated data-driven moves, so we will be gathering all the data and feedback from our operators and based on the collected information, we will prepare our next steps and make predictions for 2024.
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QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology
Quick Custom Intelligence (QCI) is revolutionizing data exploration and visualization with the launch of QCI Heatmap, an advanced contour heatmapping tool that transforms the way casinos interact with slot performance data.
This release represents a unique modernization of classic data visualization techniques, reimagined using state-of-the-art graphics processing, machine learning, and QCI’s proprietary intellectual property.
A Modern Take on a Proven Approach
Heatmapping has long been a valuable tool for understanding gaming floor performance, but traditional implementations were often limited by static visualizations, sluggish responsiveness, and an inability to scale dynamically. With QCI Heatmap, we have re-engineered these foundational techniques using modern high-performance rendering technology, GPU acceleration, and AI-driven insights, enabling real-time, interactive exploration at a level never seen before.
According to Andrew Cardno, QCI’s CTO and a two-time Smithsonian Laureate for Heroism in Information Technology: “The fundamental principles of heatmapping have remained relevant for decades, but previous implementations lacked the speed, depth, and interactive flexibility needed for modern, data-driven decision-making. With today’s powerful graphics processing engines, we can now dynamically render images at over 60 frames per second, making QCI Heatmap the most responsive and flexible data exploration tool I’ve ever built. This new approach seamlessly integrates with the QCI Enterprise Platform, offering unparalleled real-time insights.”
Patented IP Meets High-Speed Data Exploration
QCI Heatmap is built on a unique combination of proprietary intellectual property (IP) and modern visualization technology, setting it apart from legacy heatmapping tools by:
- Leveraging GPU Acceleration: for real-time heatmap rendering, eliminating lag and increasing user engagement.
- Integrating Machine Learning Algorithms: to enhance pattern detection and predictive slot performance analysis.
- Enhancing Customization & Flexibility: allowing casino operators to interactively explore multiple data layers and adjust visual perspectives instantly.
Replacing QCI Slots View & Expanding Capabilities
With the introduction of QCI Heatmap, QCI is retiring the legacy QCI Slots View module and elevating data visualization to the next level. This tool provides:
- Full Gaming Floor Visibility: Real-time interactive overlays of slot performance, customer behavior, and revenue patterns.
- Seamless Multi-Platform Use: Optimized for both desktop and iPad, ensuring a fluid experience across devices.
- Advanced Metric-Driven Exploration: Deep integration with the QCI Enterprise Platform, unlocking multi-dimensional analysis for decision-makers.
To ensure customers can fully leverage this next-generation tool, QCI College will offer specialized training courses on QCI Heatmaps, covering both desktop and iPad applications.
Industry Leaders Praise QCI Heatmap’s Unprecedented Performance
The impact of QCI Heatmap is already being felt across the industry. Tony Toohey, CEO of Gaming Dynamics, shared his experience: “The ability to see and interact with an entire gaming floor through a dynamic heatmapping tool is game-changing. Our Australian deployments have seen an overwhelmingly positive reception, and working alongside the QCI development team has ensured this tool delivers maximum impact upon release.”
Pioneering the Future of Casino Data Visualization
QCI Heatmap is more than just an update—it’s a paradigm shift in how casinos leverage visualization technology. By combining time-tested heatmapping concepts with modern rendering engines, AI, and proprietary QCI innovations, Quick Custom Intelligence has redefined what’s possible in gaming data exploration.
The future of casino intelligence is visual, interactive, and powered by QCI Heatmap.
The post QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology appeared first on European Gaming Industry News.
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Betblast Launches New Features for Bigger Wins and Faster Payouts
In the competitive world of online gambling, players are always looking for platforms that deliver not just entertainment but also real, tangible rewards.
One name that keeps surfacing in discussions about the biggest wins and lightning-fast payouts is Betblast. The buzz surrounding this platform has reached new heights in 2024, with countless players sharing their experiences of hitting life-changing jackpots and enjoying withdrawals that are processed faster than the industry norm.
In this comprehensive press release, we’ll dive deep into what makes Betblast stand out, uncovering the stories behind the biggest wins, the unmatched payout speeds, and why Betblast has become a household name among online casino enthusiasts.
The Biggest Wins: Stories That Inspire
When it comes to online casinos, nothing grabs attention quite like a big win. Betblast has become synonymous with massive payouts, with players across the globe sharing their jackpot stories.
Real Stories of Life-Changing Wins:
- James P. from the UK: “I couldn’t believe my eyes when I hit a $250,000 progressive jackpot on Betblast. The payout was processed within hours, and the money was in my account the next day. This platform changed my life!”
- Maria S. from Spain: “Winning €50,000 on a single spin felt surreal, but what impressed me the most was how fast Betblast processed my withdrawal. No delays, no excuses—just fast, reliable payouts.”
- Liam K. from Australia: “I’ve played on many platforms, but Betblast is different. I won $75,000 on a poker tournament, and my winnings were in my crypto wallet the same day. That’s what I call service!”
These stories are not just marketing hype—they’re real testimonials that reflect Betblast’s commitment to providing a fair, rewarding gaming environment.
Fastest Payouts in the Industry
While big wins are exciting, they mean little if players face endless delays when trying to cash out. This is where Betblast truly shines. According to multiple testimonials, Betblast has set a new standard for payout speeds in the online casino industry.
What Makes Betblast’s Payouts So Fast?
- Streamlined Withdrawal Process: Betblast has eliminated unnecessary verification steps that slow down payouts on other platforms. Their system is designed for efficiency, allowing players to withdraw their winnings quickly and hassle-free.
- Crypto-Friendly Transactions: Betblast fully supports cryptocurrency transactions, enabling instant deposits and withdrawals. Bitcoin, Ethereum, and other major cryptos are processed within minutes, giving players near-instant access to their funds.
- Dedicated Payment Team: Betblast’s finance team works around the clock to process payouts promptly. Unlike other casinos that batch process withdrawals once a day, Betblast handles requests continuously, ensuring faster turnaround times.
- Transparent Policies: No hidden fees, no unexplained delays. Players know exactly what to expect, as Betblast maintains full transparency in its payment processes.
How Betblast Compares to Other Casinos
Many online casinos claim to offer fast payouts, but Betblast’s track record speaks for itself. Here’s how it stacks up against typical industry standards:
- Feature Betblast Industry Average
- Crypto Withdrawal Time Within 1–2 hours 24–48 hours
- Traditional Bank Withdrawal 1–3 business days 3–7 business days
- Bonus Winnings Withdrawal No extra delays Often delayed for review
- Verification Process Instant for verified accounts Up to 5 days
Based on multiple player testimonials, it’s clear that Betblast outperforms competitors when it comes to getting players their money quickly and securely.
The Role of Crypto in Speeding Up Payments
In today’s fast-paced world, players expect instant gratification—not just in gameplay but also in payments. Betblast has embraced this by becoming a crypto-friendly platform. The integration of blockchain technology means transactions are processed faster, with fewer intermediaries involved.
Benefits of Using Crypto on Betblast:
- Instant Deposits and Withdrawals: No more waiting for banks to process transactions.
- Enhanced Privacy: Crypto transactions provide an extra layer of anonymity, which many players appreciate.
- Lower Fees: Traditional banking methods often involve transaction fees. Crypto minimizes these costs, ensuring players keep more of their winnings.
According to many players, the ability to deposit and withdraw with crypto has been a game-changer, especially for high-stakes players who move large sums of money.
Betblast’s Commitment to Fair Play and Transparency
Big wins and fast payouts are exciting, but they wouldn’t mean much without the foundation of fairness and trust. Betblast operates with complete transparency, using Random Number Generators (RNGs) certified by independent auditors to ensure fair gameplay.
Key Trust Factors:
- Independent Audits: Regularly reviewed to maintain fairness and integrity.
- Responsible Gaming Tools: Players can set limits to control their gambling habits.
- Licensed and Regulated: Betblast holds licenses from reputable gaming authorities, adding an extra layer of credibility.
Players consistently mention that they feel safe and secure, knowing the games are fair and the company operates with integrity.
Exclusive Bonuses That Boost Your Winning Potential
While the focus here is on big wins and fast payouts, it’s impossible to ignore the generous bonuses that Betblast offers. From welcome packages to reload bonuses and VIP rewards, there’s always an opportunity to boost your bankroll.
Popular Bonuses Include:
- Welcome Bonus: A generous package for new players to get started with a bang.
- Free Spins Galore: Regular promotions offering free spins on popular slots.
- VIP Program: Tailored rewards for loyal players, including cashback, exclusive bonuses, and personal account managers.
Many players emphasize how these bonuses have helped them turn small deposits into significant wins, adding to the platform’s overall appeal.
What Players Are Saying: More Real Testimonials
- Olivia M. from Germany: “I deposited €100, claimed my bonus, and walked away with €10,000 after a few lucky spins. The withdrawal was processed in under 3 hours—unbelievable!”
- Daniel H. from Canada: “The crypto payouts are insane. I requested a Bitcoin withdrawal, and it hit my wallet in 30 minutes. Betblast is the real deal.”
- Sophia G. from Italy: “I’ve won big on other sites, but none processed my payouts as fast as Betblast. Plus, the customer support is top-notch!”
Final Thoughts: Why Betblast Is the Best Choice for Big Wins and Fast Payouts
When you combine massive winning potential, lightning-fast payouts, top-tier security, and exceptional customer service, you get Betblast. It’s no surprise that players continue to share stories of life-changing jackpots and hassle-free withdrawals.
Ready to Experience the Thrill?
Visit Betblast today and join the thousands of players who’ve already discovered the winning advantage!
Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
The post Betblast Launches New Features for Bigger Wins and Faster Payouts appeared first on European Gaming Industry News.
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Aristocrat Interactive’s NeoGames Studio Launches eInstant Games in Hungary Through New Deal with Hungarian National Lottery (Szerencsejáték Zrt.)
The agreement marks Aristocrat Interactive’s 18th iLottery deal across Europe
Aristocrat Interactive’s iLottery content studio, announced today the launch of its eInstant games with Szerencsejáték Zrt. (SzZrt) – the largest gambling operator in Hungary, providing offerings to players including draw games, scratch cards and sports betting.
The five-year agreement will see Aristocrat Interactive’s NeoGames Studio deliver meaningful expansion to SzZrt’s offerings to its players.
The deployment of NeoGames Studio’s content comes to life via direct integration into SzZrt’s existing iLottery platform, bringing a new category of lottery product to Hungary in eInstant games. The deal marks Aristocrat Interactive’s 18th iLottery partnership in Europe and 31st globally.
The launch of eight new games with SzZrt marks a significant step forward, with each title carefully selected to align with their players’ preferences. From immersive graphics to innovative mechanics and engaging themes, these eight games represent a diverse mix of features from the Studio’s portfolio, showcasing unique gameplay experiences that highlight the strengths of various offerings.
In addition to the eight games already launched, five more titles are planned for release soon. Each new title will be designed to maintain player interest and provide fresh, exciting content.
“We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability in developing high-quality eInstant games,” said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. “Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary.”
“We’re thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country’s largest gambling operator,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content.”
NeoGames Studio, a leading developer in eInstant gaming, has been delivering innovative gaming options and visually compelling titles for lotteries since 2005. NeoGames Studio enters its second year as part of Aristocrat Interactive’s iLottery division, bringing over 17 years of industry experience and a comprehensive content portfolio to lotteries worldwide.
The post Aristocrat Interactive’s NeoGames Studio Launches eInstant Games in Hungary Through New Deal with Hungarian National Lottery (Szerencsejáték Zrt.) appeared first on European Gaming Industry News.
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