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The Unit extends marketing services partnership with rising star operator BetRegal
The Unit, the leader in digital marketing and product development for sports betting and igaming, has extended its collaboration with online sportsbook and casino operator BetRegal as a marketing services supplier, following a successful opening year of the partnership.
The Unit has built a reputation as a world-class service provider for the sports betting and igaming sector across global markets over the past five years, and will now continue to assist BetRegal as it grows its presence across Irish sports and beyond.
BetRegal is a Canadian-born igaming brand which has expanded to serve specific regulated markets across the globe. The operator has made a name for itself through its sponsorship of the Sky Sports News (SSN) channel in Ireland, covering the broadcaster’s nightly 10pm wrap-up show.
As part of this partnership, a series of well-received BetRegal adverts were featured on Sky Sports’ channels. This campaign formed part of a broader linear package of high-quality assets supported by The Unit’s leading MarTech innovation team.
Other focuses included a Sky Sports News homepage takeover, which organically aligned the BetRegal brand with SSN Ireland, and an accompanying Twitter-led social strategy. By using irreverent humour, topical takes and trending hashtags which instilled confidence in the underlying brand, The Unit quickly fostered an engaged community of 4,000 Twitter users for BetRegal. This improved acquisition and retention rates for the operator in the process with a host of first-time depositors (FTDs).
BetRegal has also been active in football as a front-of-shirt sponsor of Dundalk FC, at a time where the League of Ireland’s attendances and fan engagement have risen to record levels.
Through this collaboration, BetRegal takes an active role in the community, donating jersey space to Watch Your Back MND, an organisation set up by Dundalk man Roy Taylor, who was diagnosed with Motor Neurone Disease in 2018. As a result of the initiative, €10,000 was raised from a special, one-off jersey auction last year, underlining Dundalk’s position as the definitive local community club.
Paddy Casey, Co-founder at The Unit, said: “BetRegal has been blazing a trail in the Irish gaming market, and it’s been such a rewarding and enjoyable experience for The Unit to become a rudder for their marketing strategy as we’ve grown the brand together. Naturally, we’re thrilled to continue to work in creative collaboration with BetRegal to ensure their wider growth. We have seen various successes so far, and we were particularly proud of the positive work we were able to do in the community as part of the sponsorship of Dundalk FC.
“We’re very excited about the journey ahead for BetRegal, and we look forward to working on new projects where we can continue to provide our world-class marketing services and build on the good work we have carried out to date.”
Aly Lalani, Head of Marketing at BetRegal, added: “The Unit have done a fantastic job for BetRegal across an expanding remit and we couldn’t praise their marketing services and collaborative approach highly enough. We always want to team up with partners who allow us to authentically embrace the sporting culture of any given market, integrating seamlessly into the local ecosystem and building awareness of our brand in responsible fashion with a distinctive voice.
“The Unit have helped us imbue strong consumer confidence and recognition in the BetRegal brand, while their digital marketing assets and templates have also demonstrated international flexibility, since we have also deployed them to good effect across our other North American campaigns. We look forward to continuing this partnership over the coming months ahead across sports, sports betting and an upcoming pivot into casino as well.”
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Week 8/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.
Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!
Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.
Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.
Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.
Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.
Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.
Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.
The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.
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Official Game Titles for 2025 IESF WEC25
International Esports Federation (IESF) has confirmed the official game titles for the 2025 IESF Season. The WEC25 will feature five of the most popular Esports titles:
- Counter-Strike 2,
- Dota 2,
- eFootball™ series,
- Mobile Legends: Bang Bang, and
- PUBG MOBILE.
2025 marks the third consecutive year that IESF has maintained the same lineup, reflecting the consistency and popularity of these titles in the World of Esports.
With 136 member federations organizing National Qualifiers, the road to the 2025 IESF Season is set to be bigger and more competitive than ever. Around the world, national tournaments are already underway, as each federation seeks to crown their nation’s champions who will go on to compete at the highest level.
Igor Nedeski, Esports Manager at IESF, said: “We are proud to continue our collaboration with leading game publishers to ensure the highest quality of competition for the 2025 season. The excitement among athletes is already incredible as they prepare to represent their nations on the grand stage. This year, we anticipate an even higher level of competition as teams and players push the boundaries of Esports.”
The 17th edition of the IESF Season will not only highlight the competitive excellence of esports athletes but also reinforce IESF’s commitment to inclusivity, diversity, and fair play within the Esports ecosystem.
Mind Sports South Africa (MSSA) has participated in every IESF World Championship since the inception of the World Championships in 2009.
Players registered with MSSA may qualify for National Team Trials (NTT) in MSSA events that have been held for one Calendar Year before the National Team Trials are held.
Events still to be held are:
- 22 February 2025 – 6th WESTERN CAPE Online Championships
- 8 March 2025 – 6th GAUTENG Online Championships
- 15 March 2025 – National Team Trials for 17th IESF World Championships
The post Official Game Titles for 2025 IESF WEC25 appeared first on European Gaming Industry News.
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Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.
“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.
20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.
Features
Expanding Wild
During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.
Tumbling Reels with Increasing Multiplier
Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.
Jackpot Cards
The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.
The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
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