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Gamecity Hamburg Funds 6 Digital Game Prototypes with 410,000 Euros in its 20th Anniversary Year

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In the 2023 funding round, Gamecity Hamburg is supporting six game projects with a total of 410,000 euros as part of the Prototype Funding programme. This funding for companies and start-ups based in Hamburg enables the development of prototypes of digital games with high market potential. Among the funding recipients are three start-ups that have previously successfully graduated from Gamecity Hamburg’s Games Lift Incubator. The application phase for the incubator programme runs until June 20.

Once again, the awarding committee was impressed by the high quality of the submitted projects and decided to fully utilise the funding budget available for the 2023 Prototype Funding. The application phase for the next funding round will therefore start in spring 2024. Including this fifth funding round since 2020, the Prototype Funding supported the development of a total of 27 prototypes with 1,536,000 euros.

“The applications submitted show the positive effects of our further funding programs and offers for professionalization. Three teams of the projects funded in this round have already successfully completed our Games Lift incubator program. In addition to newly founded companies, experienced studios are also among the funding recipients. This once again shows the versatility and potential of Hamburg as a games location,” Dennis Schoubye, Head of Gamecity Hamburg, said.

The funded projects 2023

METACORE by Amberdive Interactive – € 80,000

Project Renaissance by Tiny Roar – € 80,000

Reddie – ReRun of Reality by Curvature Games – € 80,000

Light of Atlantis by DrownTown – € 70.000

Stack ‘Em Up by Godcomplex Games – € 70.000

How to Find Friends by Beardshaker Games – € 30.000

METACORE – Amberdive Interactive

Amberdive Interactive has further refined its co-op shooter METACORE in the Games Lift Incubator 2022. In teams of up to four, players fight their way through ruins on an alien planet and defend themselves against machine guards. Outstanding as a game mechanic are the multi-purpose cores – small high-tech spheres into which the players can transform themselves and which open many possibilities for team play.

Project Renaissance – Tiny Roar

In this point-and-click adventure game from established indie studio Tiny Roar (Wanderlust, XEL, Bomb Bots Arena, among others), players take on the role of Joy, who embarks on a path of self-knowledge after a baby literally falls into her hut. With Project Renaissance, Tiny Roar plans to appeal to genre fans as well as those who have avoided adventure games in the past.

Reddie – ReRun of Reality – Curvature Games

Curvature Games lets players conduct and immersively experience various experiments as the character “Reddie” in this innovative mixed-reality adventure. They switch dimensions and realities again and again to find the solution. By using mixed reality, the players also interact with the actual environment.

Light of Atlantis – DrownTown

In this 2D puzzle Metroidvania game with jump ‘n’ run elements, players do not control the lovingly drawn robot character in the underwater world of Atlantis, but the element “water” to solve puzzles and pass levels.

Stack ‘Em Up – Godcomplex Games

Up to four players compete in this crazy multiplayer party game. The players suck up cute “slime packets” just like their fellow players. This is how the so-called “stacks” are created, which leads to involuntary teamwork. Godcomplex Games used the Games Lift Incubator 2022 to fine-tune the game idea.

How to Find Friends – Beardshaker Games

How to Find Friends is a cozy hidden object game in which players must find extraordinary creatures in large-scale patterns. The protagonists Witch & Owl help and narrate the enchanting background stories of the wondrous creatures to the players along the way.

From March 3 to April 5, a total of 24 developers, startups, and companies from Hamburg applied for Gamecity Hamburg’s Prototype Funding. The awarding committee, consisting of Hamburg industry experts Nina Müller (Head of Publishing, Goodgame Studios), Jonas Hüsges (Publishing Director, Daedalic Entertainment), Valentina Birke (Head of Project, Indie Arena Booth/ Super Crowd Entertainment), Jens Unrau (Head of Department Media and Digital Economy of the Ministry of Culture and Media in Hamburg) and Dennis Schoubye (Head of Gamecity Hamburg) decided on the selection.

In addition to Prototype Funding, Gamecity Hamburg organises the annual Games Lift Incubator programme for all developers, teams, and start-ups from Hamburg’s games industry, regardless of the status of their games project. Each year, the Games Lift Incubator supports five teams with 15,000 euros and a comprehensive coaching, mentoring, and workshop programme by experienced international experts from the games industry. The teams also receive one-year support in the form of individual mentoring to work on their games and project ideas and develop them further.

Teams and developers can currently apply for the Games Lift Incubator until June 20.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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Holi Primed For Emerging Markets Via New QTech Games Partnership

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Emerging-markets leader expands its live-games offering with new games from rising star supplier

 QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.

Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.

Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.

Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”

Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”

The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.

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