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Introducing the Valhallan Esports League: a new competitive gaming experience for youth esports teams in the UK and Europe
Valhallan Esports League (VHEL), a youth esports league exclusively designed for youth esports with players aged 10-16 years, is excited to announce its launch in the UK and Europe. The new initiative expands the US-based league’s footprint following three years of growth in North America.
This summer season, starting on June 12th, the league is inviting coach-led youth esports teams of 2-5 players to participate for free, in a thrilling opportunity to compete across a variety of popular games. The league is open to teams associated with schools, clubs, community organisations, LAN centres and independent teams.
The league features five highly popular esports titles: Valorant, Overwatch 2, Rocket League, Apex Legends and Fortnite. For this initial season, the registration fee that normally starts from £57 per team per season for non-Valhallan teams is waived, offering a competitive, safe and fun platform for young gamers to showcase their skills and teamwork.
Christopher Baarstad, Vice President of League Operations, said, “After three successful years of shaping the North American youth esports landscape with club teams and scholastic programmes, we’re thrilled to expand our reach and bring the unparalleled VHEL experience to the UK and Europe. Youth teams will have a unique opportunity to compete, develop their skills and foster lasting friendships. The VHEL difference lies in our unique approach, offering a supportive, affordable and anti-toxic league environment that has already attracted over 100 organisations and 2,000 student-players in the US. Now our aim is to create a vibrant gaming community that empowers kids to engage in healthy competition and have fun across the UK and Europe too.”
Registration for the league is open until June 11th, and teams can sign up on the Valhallan Esports League website. Participants will compete against other teams from the UK and Europe throughout the season. Moreover, twice a year, they will also have the opportunity to compete against their counterparts from the US arm of the league, adding an exciting international dimension to the competition.
The Valhallan Esports League is committed to creating a safe, inclusive and enjoyable environment for young gamers, emphasising fair play, sportsmanship and teamwork. With this launch, the organisation looks forward to fostering a thriving esports community for kids across the UK and Europe.
Here’s what coach-led teams in the US like so much about the league:
Safety & Collegiality – the highly moderated Discord server and strict anti-toxicity rules ensure a positive, collegial experience for all participants. VHEL prioritises safety and fair play, relieving the fear and anxiety of allowing kids to play others online, so coaches can focus on what matters most – guiding their teams to a successful, educational and fun season.
Cost Effective – VHEL keeps costs as low as possible to sustain league operations. The pricing model is based on a “team” model as opposed to the notorious “pay per player” model, so that teams are free to use roster cap sizes and substitutes without additional costs.
Unparalleled Support for Teams – VHEL understands the importance of timely assistance, which is why a dedicated support team is available around the clock via Discord, especially during crucial match-up times.
Competitive Divisional Play – forget the standard swiss model – VHEL’s divisional play structure guarantees exciting, evenly matched contests that foster growth and skill development. Divisional champions advance to face other top teams in the playoffs.

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Fast Track releases new AI Player Churn Model
Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.
The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.
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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement
Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.
The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.
The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.
As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.
At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.
Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.
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Expanse Studios (GMGI) Obtains Croatian iGaming Certification
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
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