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The Health Lottery appoints Mark Nash marketing director
Society lottery operator The Health Lottery has appointed Mark Nash as its marketing director. The new role has been created to streamline the operator’s marketing by bringing together various functions that previously fell within other roles.
Nash will play an integral part in the planned relaunch of The Health Lottery’s website this summer, as well as the introduction of its new brand identity.
Lebby Eyres, CEO at The Health Lottery, said: “I’m delighted to welcome Mark to The Health Lottery. He has a proven track record in putting together marketing strategies, plans and campaigns for companies like Aviva and Hiscox and we are confident his experience will help us transform The Health Lottery brand and better communicate our core values to our customers.”
Nash added: “My aim is to make business and marketing strategies more customer-driven; successful marketing relies on understanding and addressing customer needs, ideally in a way that the competitors cannot. At both Aviva and Hiscox I set the target audiences, mapped out customer journeys and built marketing plans around the unique value the brands had to offer. I’m looking forward to doing the same for The Health Lottery.
“I’m especially excited about the opportunity to play a role in moving this heritage brand in a fresh direction and helping transform the business into a brand powered by innovative products and high-quality digital experiences for customers. My goal is to work with Lebby and the rest of the team to create a clear marketing strategy that is able to drive the business further forward and deliver growth.”
Nash was previously head of marketing strategy and planning at Aviva, within general insurance. He created the team from scratch and was responsible for managing a £10 million-plus budget. Prior to that, he was a senior marketing strategist at insurer Hiscox for six years.
His background also includes marketing positions at Samsung Electronics, Shine TV and News UK. His achievements include project managing large-scale advertising and PR campaigns supporting high-volume customer sales, such as those for The Sun’s £9.50 holidays and Samsung’s launch of the first industry smartwatch.

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LuckyStreak adds Tier 1 Provider Play’n GO to Content Aggregation Offering
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iGaming business to deliver world class slots titles from leading global studio
LuckyStreak announces a major addition to its iGaming content aggregation offering, with a new strategic partnership with tier 1 games provider Play’n GO.
From its origins in building casino games for mobile phones prior to the invention of the smartphone, today Play’n GO is one of the leading providers of entertainment to the casino industry, with more than 400 premium game titles available with operators in more than 35 regulated jurisdictions.
Through this collaboration, Play’n GO’s vast and varied portfolio of beautifully executed and very entertaining games are instantly made available via LuckyStreak’s powerful aggregation API solution, LuckyConnect.
All LuckyConnect content customers can now access Play’n GO’s stunning games in one place, including the phenomenally popular titles like the Book of Dead series, Reactoonz and Rise of Olympus, without any additional tech work. And as new games are regularly added, all content is auto-synced with customer games management systems.
This partnership acknowledges and strengthens the reputation of LuckyConnect, an aggregation solution with over 6000 games from leading providers, a proven and secure API integration, and an extensive network of casino operator customers and players hungry for world class entertaining content.
Rory Kimber, Commercial Director at LuckyStreak, said: “Going live with Play’n GO is a fantastic moment for LuckyStreak and our LuckyConnect aggregation solution, proving we can attract world class suppliers in the industry who will benefit from our access to top operators in a range of worldwide markets.
Play’n GO’s offering is renowned for a reason and has tremendous appeal across a wide range of territories, which makes them the perfect addition to our portfolio.
Adding Tier 1 content is a focus for us, which balances perfectly with the innovative start-ups we brought in over the summer period, and I’m delighted that Play’n GO is now live, as are our casino customers.”
Michele Steffaneli, Head of Account Management at Play’n GO, said: “I strongly believe that Play’n GO’s portfolio of content is one of the most compelling in the industry. And with players all over the world looking for entertainment, excitement and the quality assurance that Play’n GO’s titles bring, no operator’s offering can be complete without Play’n GO.
“LuckyStreak’s reach is the perfect way to bring Play’n GO games to more players in more places, and we can’t wait to get started working with their high-energy team.
“Play’n GO doesn’t just make deals; we form deep and enduring partnerships. I’m sure this is the just the first step of a long journey together.”
The post LuckyStreak adds Tier 1 Provider Play’n GO to Content Aggregation Offering appeared first on European Gaming Industry News.
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Fish Tales Are Back with a Haunted Twist in Booming Games’ Fish Tales: Halloween
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Get ready for a spine-tingling splash with Fish Tales: Halloween from Booming Games! This spooky twist on the beloved Fish Tales: Monster Bass takes you to a haunted underwater world where ghoulish fish and creepy cash prizes await.
The beloved spook-tacular mechanics remain intact, but with an eerie makeover—fog-drenched waters, zombified fish, and a fang-tastic new design.
All your favourite features are back: Fishnet Modifier, Cash Add and the iconic Monster Bass now appears as a terrifying full-reel stack during Free Spins. Collect undead fish for cash prizes or trigger the haunted Free Spins round by landing three or more eye-popping Scatter symbols. With the same thrilling gameplay you love, and a frightfully fun theme update, Fish Tales: Halloween delivers the perfect mix of familiar mechanics and Halloween horror.
Play Fish Tales: Halloween now!
“Fish Tales has always been one of our most beloved series, and with Fish Tales: Halloween, we wanted to give players a fresh, seasonal twist without losing the mechanics they know and love,” said Craig Asling, Director of Games at Booming Games. “The eerie new design, complete with fog-drenched waters and spooky characters, perfectly complements the fan-favourite features like the Fishnet Modifier and Monster Bass. It’s a frightfully fun addition to the series that keeps the excitement alive while celebrating the Halloween spirit.”
The post Fish Tales Are Back with a Haunted Twist in Booming Games’ Fish Tales: Halloween appeared first on European Gaming Industry News.
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Gaming Corps brews up 3 Pots of Potions ahead of Halloween
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Unlock wickedly big rewards in Gaming Corps’ latest spellbinding slot
Gaming Corps – a publicly-listed game development company based in Sweden, is preparing to enchant players this October with the launch of its latest slot, 3 Pots of Potions. Arriving just ahead of Halloween, the high-volatility release combines imaginative design with feature-rich gameplay and the potential to conjure wins of up to 10,000x the stake.
Played across six reels with 4,096 ways to win, 3 Pots of Potions immerses players in a bubbling world of stacked high-pays, Potion-collecting mechanics and Instant Prize opportunities. Potion symbols may land at any time, automatically filling their corresponding-coloured pot and offering a chance to trigger Free Spins. Each pot unlocks a different enhancement: extra Free Spins from the green potion, a 3x Multiplier from the purple potion, or Synced Reels from the yellow potion.
During Free Spins, every Instant Prize symbol is gathered into a Bonus Pot, which takes centre stage in a final Bonus Spin. If a Collect symbol lands on reels 1 and/or 6, the entire Bonus Pot is awarded, and potentially more than once. With Mega Instant Prize symbols reaching up to 5,000x, the feature adds dramatic anticipation to every round.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “3 Pots of Potions combines striking design with mechanics that encourage sustained engagement. The Potion collections introduce variety to the base game, and the Bonus Pot mechanic creates a clear crescendo during Free Spins. It’s a slot that adds both depth and replay value, and we look forward to seeing how it performs this spooky season.”
The post Gaming Corps brews up 3 Pots of Potions ahead of Halloween appeared first on European Gaming Industry News.
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