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TEAM VITALITY LAUNCHES THE V.BOAT ON THE SEINE FOR THE BLAST.TV PARIS MAJOR

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French leading global esports organisation Team Vitality is pleased to reveal V.BOAT, home of the BLAST.tv Paris Major that will level up fan engagement and celebrate the city of Paris. V.BOAT will float along the Seine to celebrate the pinnacle of the CS:GO esports calendar coming to Team Vitality’s hometown, alongside the iconic bateaux mouches.

The floating headquarters will serve as a hub for fans, and play host to a variety of activities including testing their skills against the legendary player at ZywOo’s Corner, reinventing the rules of Rocket League with Zen, Alpha54, and Radosin, attending viewing parties, and more. Adorned with Team Vitality branding, V.BOAT will also serve as a shuttle, taking fans to the Accor Arena for the BLAST.tv Paris Major.

TEAM VITALITY’S V.BOAT, HOME OF THE BLAST.TV PARIS MAJOR

Following their recent success at the BLAST.tv Premier Spring Groups 2023, Team Vitality has secured their spot in the Legends Stage of the BLAST.tv Paris Major, a momentous occasion for the team as they prepare to compete in a major CS:GO tournament on their home soil for the first time.

Recently, the french team also won the IEM Rio 2023, showing their determination and strong mentality throughout the competition.

Nicolas Maurer, CEO of Team Vitality commented, “As this is the first time the CS:GO Major is on our home soil, we wanted to think big. Having our own boat on the Seine is both a real tribute to our Parisian roots, but also offers our fans a unique experience they will remember for years to come. For the first time, they will be able to test themselves against a professional player, and not just any professional player: ZywOo. We hope that our team will carry our French colours as far as possible in the competition to offer them a memorable show!”

FROM TEAM VITALITY STARS ZYWOO TO ZEN, TAILOR-MADE ACTIVATIONS FOR ESPORTS FANS

Throughout the Champions Stage, participants will be able to enjoy both CS:GO matches in Bercy and online, or they can come and have fun on the V.BOAT. Team Vitality has prepared a whole programme of activities with its partners, in which fans can participate all weekend.

For fans unable to attend the event, none other than Julien “Adyboo” Thiry, a key player in French esports, will be in charge of broadcasting every minute of this unique experience on Team Vitality and GG.Bet social media accounts.

  • Reinvent the Rocket League rules – EVNIA (May 20th, 2:30 – 4:30pm)

Our incredible Rocket League french roster Zen, Alpha54, and Radosin will share the day with the Team Vitality community. Fans will be able to invent new rules for playing Rocket League through our social media. After a selection of new rules invented by fans, players will choose the best ruleset. Aboard the V.BOAT, they will be able to challenge Team Vitality players to a match using a selection of the new rules.

  • Challenge the Goat – CHERRY XTRFY (May 20th and 21st, all day)

Take on the CS:GO beast himself! The most confident fans will be able to test their CS:GO skills on an Aimlab level against ZywOo’s score with the chance to win a diploma declaring their level of skill and an overview of their similarities with the French Goat!

  • Dare to Play – JBL QUANTUM (May 20th, from 4.45pm to 6.45pm, and 21st, from 1 to 3 pm)

JBL is going to test the hearing skills of CS:GO fans through a three tiered challenge using JBL Quantum headphones. Firstly, an audio quiz to recognise a CS:GO map. Followed by a shouting competition to try and beat our captain apEX’s decibel score. Lastly, the top 10 will be divided into two teams of five to compete in a BO1 challenge. The best team wins some giveaways… and the ability to boast about shouting louder than apEX!

  • Enjoy a premium moment in the GG.Zone (20th and 21st, all day)

Discover an exclusive VIP and bar lounge area, limited in terms of space, to unwind with catering, and a space to follow the matches Saturday and Sunday.

  • Win prizes with the Kingston Fury’s Claw Crane!

We will bring back your childlike spirit with the Kingston Fury Claw Crane. This free access claw machine will give you a chance to go back home with a prize: SSD, RAM, Paris Jersey, Merch, Goodies & more. You’ll get a chance to play throughout the whole boat activation.

TRAVEL ACROSS THE SEINE DIRECTLY TO THE MAJOR

The V.BOAT will also offer the opportunity to discover Paris – home of Team Vitality – with a shuttle service!

Timings (Paris time) are as follows:

Saturday, May 20th

  • 10:00 – 11:15              Docked at Trocadéro, Port Debilly
  • 11:15 – 12:15                Navigating on the Seine
  • 12:15 – 12:45              Docked at Quai Saint Bernard, (48°50’47.1″N 2°21’45.9″E)
  • 12:45 – 13:00              Navigating on the Seine
  • 13:00 – 19:00              Docked at Bercy (48°50’05.6″N 2°22’47.2″E)
  • 19:00 – 21:30              Navigating on the Seine
  • 21:30 – 22:00              Docked at Bercy (48°50’05.6″N 2°22’47.2″E)

Sunday, May 21st

  • 10:00 – 11:15              Docked at Trocadéro, Port Debilly
  • 11:15 – 12:45               Navigating on the Seine
  • 12:45 – 21:00             Docked at Bercy (48°50’05.6″N 2°22’47.2″E)

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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Holi Primed For Emerging Markets Via New QTech Games Partnership

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Emerging-markets leader expands its live-games offering with new games from rising star supplier

 QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.

Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.

Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.

Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”

Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”

The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.

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