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William Hill team up with PA Betting Services yet again to access its fast and reliable Racing Data content

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PA Betting Services has bolstered its relationship with William Hill, one of the world’s leading betting and gaming companies, by continuing to provide them with UK and select International Horse Racing Data, as well as UK Greyhound Data. This includes race cards, premium vector silks, live betting odds and results, in conjunction with access to PA’s world-renowned Sports Editorial News Content.

This renewal highlights the strong and long-standing partnership between PA Betting Services and William Hill. Likewise, this agreement reinforces PA Betting Services position as a leading provider of high-quality Racing Data content to the global betting industry, whilst enabling William Hill to provide its customers with unparalleled access to the latest accurate racing information and insights.

Niamh Richardson, Account Director at PA Betting Services said, “It is great to continue our successful partnership with William Hill and we are elated to have secured yet another agreement with them. By choosing to work with us again, Hills have demonstrated how vital official and accurate Racing content is to such an esteemed company. We look forward to continuing to provide William Hill with the high-quality service they have come to expect from us.”

Simon Kew, Director of Horse Racing P&L, at William Hill said, “We are pleased to have extended our partnership with PA Betting Services and to be able to continue to give our customers the best quality Racing Data and content available. This new agreement supports our commitment to providing our customers with a first-class betting experience.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Evoplay celebrates the holidays with fast-paced fun in Uncrossable Rush X-mas

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Evoplay, the award-winning game development studio, has given its hit title Uncrossable Rush a festive makeover with the release of Uncrossable Rush Xmas.

The new edition reintroduces Eggwina, the fearless chicken from the original game, for another wild road-crossing adventure, this time through a snowy landscape filled with flashing lights, holiday traffic, and plenty of chaos.

Based on the mechanics of CrossyRun under the licence from SlotСatalog, Uncrossable Rush Xmas challenges players to guide Eggwina across 32 unpredictable lanes, dodging cars and trucks to reach the other side.

Players can cash out their winnings at any moment or take another risky move to test their luck for bigger rewards.

Designed to meet the excitement of the year’s most active period, the game now features an expanded multiplier distribution across more tracks, creating a longer progression curve and stronger momentum throughout each run.

These improvements heighten engagement and make every round more rewarding while preserving everything players loved about the original release.

Four difficulty levels allow players to choose their pace, ranging from a gentle holiday stroll to full-speed festive mayhem. The higher the setting, the faster the traffic flows and the larger the starting multiplier increases.

No two rounds are alike, with randomised traffic patterns ensuring each run remains fresh and unpredictable.

For those who like to plan ahead, the game’s autoplay mode offers complete control, allowing players to set bet amounts, behaviour after wins or losses, and even stop conditions for profit or loss.

Ivan Kravchuk, CEO at Evoplay, said: Uncrossable Rush Xmas brings back the fun and intensity of the original while adding a joyful twist. We’ve enhanced progression and engagement to create a more dynamic experience that captures the excitement of the holidays, giving players plenty of reasons to jump in and enjoy the rush.”

“With its playful design, fast-paced gameplay, and spirit of adventure, Uncrossable Rush X-mas delivers an experience that perfectly fits the energy and excitement of the most exciting time of the year.”

The post Evoplay celebrates the holidays with fast-paced fun in Uncrossable Rush X-mas appeared first on European Gaming Industry News.

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Explore the Cursed Diary in Just Slots’ New Game, Book of Abyss

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Malta-based iGaming developer, Just Slots, has announced the release of its latest slot title, Book of Abyss. In this dark fantasy adventure, players descend into the realm of Abyss, a fallen queen demoness bound to a cursed diary. Every spin of the reels echoes Abyss’s torment, and when the mystical Book feature opens, players peer into forbidden chapters of her soul. Each expanded page reveals fragments of Abyss’s desire, vengeance and eternal struggle, making Book of Abyss more than just a slot, but a ritualistic journey into passion and damnation.

While built on the familiar “Book” mechanics that fans love, Book of Abyss pushes the boundaries further with powerful visuals and narratives, and a huge 150,000x max win. Free spins plunge players into Abyss’s blazing underworld, where expanding symbols and high multipliers turn every spin into a battle for domination. The game also offers Bonus Buy and the popular HotSpin feature, giving players extra ways to ignite the action. In short, Book of Abyss feels comfortably familiar but boldly fresh, blending the beloved style of Book of Arcane with a darker and more seductive twist, and pushing the max win potential even higher.

Inspired by gothic fantasy and occult myth, Abyss portrays a dangerous yet captivating fallen queen. Her design is painted in a palette of cold emerald shadows and scorching inferno reds to reflect her dual nature, restraint on the page versus wrath unleashed. Book of Abyss expands creative horizons with its blend of myth, sensuality and suspense. Just Slots has crafted it with its audience in mind, knowing players crave immersive and narrative driven slots with frequent bonuses. The game’s mystical theme, striking aesthetic and rich storytelling diversifies the company’s portfolio and continues its trend of reinventing bold new concepts, from the candy coated charm of Sugar Heaven to the mystical allure of Book of Arcane.

Commenting on the release, Christine Parkhill, Chief Commercial Officer at Just Slots, said, “Book of Abyss is an epic adventure. We’ve taken the successful formula of our ‘Book’ game and plunged it into a deeper and darker territory. Players can expect the high-volatility features they love including expanding symbols, free spins, multipliers and a massive 150,000x max win, wrapped in a haunting gothic tale of desire and vengeance. Every page of Abyss’s cursed diary that players unlock immerses them further into her forbidden world. Book of Abyss is a ritualistic journey through the soul of a demoness and we can’t wait for players to explore its secrets page by page.”

Book of Abyss goes live today and will be available on leading sites such as Gamdom.com, Biggg.com , Stake.com , LuckyDreams.com  and more. A demo is also available on Just Slots’ website, inviting players to get a sense of Abyss’s realm before embarking on the full experience. To keep the fire of Abyss’s story burning long after launch, Just Slots plans operator-led tournaments, instant prize drops and streamer collaborations, offering extra excitement beyond the core gameplay.

The post Explore the Cursed Diary in Just Slots’ New Game, Book of Abyss appeared first on European Gaming Industry News.

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Rings of Prosperity channels divine favour

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Play’n GO presents Rings of Prosperity, a slot rooted in ancient mysticism and the power of celestial guidance.

Play’n GO’s Rings of Prosperity draws on the influence of Eastern mythology, placing players under the protection of the Dragon God – a symbol of strength and abundance. Following in the footsteps of narrative-led titles such as Temple of Prosperity, this 5-reel slot embraces a thematic focus on balance and transformation, expressed through sacred rings, golden coins, and the celestial influence of a Prosperity Wheel.

With its strong visual identity and symbolic layering, Rings of Prosperity creates a holistic player experience that’s both visually rich and narratively focused.

The heart of the game lies in its interconnected symbols and celestial mechanisms. RINGS – in green, red, and purple – appear and evolve through the divine will of the Dragon God, ultimately transforming into golden coins. These coins are more than visual rewards – they symbolise earned blessings, tying directly into the theme of spiritual wealth.

At pivotal moments, the Prosperity Wheel spins into view, acting as a divine arbiter. This design choice elevates the gameplay by anchoring key moments in the will of a higher force, rather than random chance – in line with Play’n GO’s focus on storytelling-led slots that prioritise immersion and meaning.

Rings of Prosperity shares conceptual DNA with titles such as Temple of Prosperity and Fortune Rewind, continuing Play’n GO’s exploration of time, wealth, and divine influence. While Temple of Prosperity invokes nature spirits and ritualistic iconography, Rings of Prosperity focuses on celestial transformation – using colour, motion, and myth to communicate progress and reward.

Magnus Wallentin, Games Ambassador at Play’n GO said:“Our goal with Rings of Prosperity was to build a symbolic system players could intuitively connect with. Every visual element feeds into the core narrative.”

With its elegant symbolism and visual clarity, Rings of Prosperity rewards players not just with gameplay, but meaning.

The post Rings of Prosperity channels divine favour appeared first on European Gaming Industry News.

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