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EveryMatrix takes real-time player personalisation to next level powered by Future Anthem
Future Anthem, the pioneering AI and data science powerhouse, has signed a platform partnership to supply its real-time personalisation product Amplifier AI to leading iGaming software provider EveryMatrix.
Built to personalise the player experience for everyone, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation across the player journey.
EveryMatrix will deploy the revolutionary real-time technology within CasinoEngine, its leading iGaming integration and productivity platform, alongside its sophisticated promotional and player management capabilities.
With Amplifier AI, EveryMatrix will be able to offer its customers and their players AI-driven personalised player journeys, game recommendations, and marketing engagement offers to improve retention and conversion, all with the speed and unmatched velocity of real-time intervention.
This partnership initially focuses on casino and reinforces the EveryMatrix commitment to build the highest quality iGaming products. By combining the strong promotional and technical capabilities of its platform with Future Anthem’s unique algorithms and metadata, the collaboration is expected to improve player retention, satisfaction, and revenues for EveryMatrix’s portfolio of customers by offering personalised entertainment experiences for players in real time.
EveryMatrix Casino CEO Stian Enger Pettersen said: “This partnership represents an important step for the EveryMatrix platform as we harness the power of AI and invest in real-time technologies to provide our clients and their players with hyper-relevant and automated actions. Future Anthem is a leader in real-time personalisation with broad capabilities that are fast to integrate – they were a natural choice for us as we continue our efforts to deliver the best player experience possible.”
Future Anthem CEO Leigh Nissim said: “Platform features play a critical role in EveryMatrix helping its operator customers grow, so it’s important that they integrate the latest technologies to facilitate improvements and innovation. From the moment I first met the EveryMatrix team and had exposure to the full potential of their platform, it was clear they would be a great partner to leverage the power of Amplifier AI, in real time – I’m confident that great things will come from this collaboration.”
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MASTER THE ELEMENTS IN ZITRO’S LATEST RELEASE “SPIN FU”
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Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™
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Blueprint Gaming has turned up the heat in its latest release, Lava Lock Jackpot King, with the sweltering title leading with a new Volcano feature and a host of refreshed modifiers for an enriched gameplay experience.
Pele, the goddess of volcanoes, takes centre stage in the 5×3, 30 payline slot. Landing solely on the central position, if she appears alongside a volcano scatter symbol, the newly introduced Volcano feature is triggered, which results in a respin where random positions turn into instant cash rewards.
The Hawaiian princess also holds the key to the Free Spins bonus. If landed, there is a chance that one or two of the Tiki heads above the reels will light up, resulting in either six or 12 Pele spins, respectively, with her position remaining fixed throughout the bonus round.
In an intriguing development to base play, the Pele symbol also has the power to grant rewards from locked symbols, including one of four in-game jackpots rising to 2,500x. Cash add, Pele add, and Cash spin also stand as three bonus modifiers available in both the main game and bonus game, optimising the chance for increased win potential.
The volcanic offering also offers the pull of the industry’s most recognisable and lucrative progressive jackpot systems, Jackpot King, ramping up the anticipation with an array of prize-filled pots.
Marking the award-winning studio’s latest addition to its offering, Lava Lock Jackpot King reinforces Blueprint’s ability to cleverly craft fresh themed, bountiful titles for its operators’ players to enjoy worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Lava Lock Jackpot King showcases Blueprint’s commitment to constant creativity. By introducing the Volcano Feature and new gameplay mechanics, we have delivered another dynamic title that keeps our Jackpot King portfolio feeling fresh and energetic.
“With an array of immersive releases still to come during the festive months, our fiery Pele offering kickstarts November in style.”
The post Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™ appeared first on European Gaming Industry News.
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Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win
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Collect Feature now active in base and bonus play for enriched win potential
Playson, the accomplished digital entertainment supplier, ups the ante in its electric new release, More Energy Coins: Hold and Win, with an enlarged 5×4 reelset, special Collect Feature and 10,000x Royal Jackpot supercharging the excitement on offer.
Inspired by Playson’s data-proven mechanics, the game’s starring Energy Bonus symbol unlocks the Collect Feature if it combines with any Bonus Symbol. In a thrilling twist, the Collect Feature adds the value of all Bonus and Energy Bonus symbols, including four in-game Jackpot Symbols, to the total winning for the spin in the Main Game or the Total Win in the Bonus Game.
Landing six Bonus Symbols, or their combination with an Energy Bonus Symbol, provides entry to the Hold and Win Bonus Game, where only Bonus and Energy Bonus Symbols are in play. Adding an extra dynamic to bonus play, fortunate players who fill the grid in its entirety will see the 10,000x Royal Jackpot awarded, offering an extra spark to win potential.
Players also benefit from the Pile of Gold Feature which can be randomly triggered by any Bonus Symbol landing on the reels during the Main Game. This feature adds Bonus and Energy Bonus symbols in quantity enough or more to activate the Bonus Game.
An Extra Bet Feature can also be activated, which applies a 1.5x multiplier to the player’s bet as well as increasing the chance of entry to Bonus play.
Playson’s thunderous release underlines the supplier’s expertise in advancing its portfolio with exciting twists, developing fresh concepts for operators’ players to enjoy worldwide.
Tamas Kusztos, CCO at Playson, said: “With More Energy Coins: Hold and Win, we have supercharged one of our most popular mechanics to deliver a truly immersive gameplay experience.
“The introduction of the Collect Feature in both base and bonus play, and easier access to the in-game jackpots, adds an exciting layer of unpredictability and win potential. This title reinforces our commitment to providing partners with titles that introduce stimulating new advancements, and enhance those that have already proven a success with players.”
The post Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win appeared first on European Gaming Industry News.
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