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IGT Showcases Leading-Edge Innovations at G2E Asia 2023

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Award-winning IGT Prosperity Link™ game and regionally attuned solutions make Asia trade show debut

International Game Technology PLC announced that the Company will showcase its latest portfolio of solutions for Asia at G2E Asia 2023 at Marina Bay Sands, Singapore, May 30 – June 1 in stand A168. IGT’s innovative portfolio is designed to help operators in the region boost player entertainment, increase customer loyalty and drive revenues, while meeting the needs of the local market.

“G2E Asia 2023 presents the first opportunity in over two years for IGT to showcase its diverse product suite in a trade show environment in Asia, allowing for first-hand experiences of our innovative solutions for the region,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming AsiaPac. “IGT is committed to creating growth opportunities for our customers across the Asia-Pacific region by delivering compelling market-attuned content and frictionless systems innovations, and by applying our global experience with a very local focus. Our latest innovations for the Asia-Pacific region will enable our customers to diversify and modernize their casino floors and provide IGT with the opportunity to grow its footprint in this important market.”

G2E Asia attendees will have the opportunity to experience a range of slot volatilities and new styles of game play via the following IGT product highlights:

  • Ying Fu Wa™ Link: This multi-denomination link offers two linked progressives and two scalable bonuses, providing venues with flexibility and players with added entertainment. Each base game offers its own unique free games feature; Greeting Wealth™ without K, Q, or J symbols during free game play and the chance to trigger Grand Jackpot!, and Incoming Treasure™, with player-selectable volatility and multipliers up to X10 during the free games feature.
  • Bu Bu Gao™ Link: This innovative link offers a supersized Hold ‘N’ Spin feature, which provides the chance to win the Grand Jackpot across any one of the unlocked playable windows. Featuring two linked progressive jackpots, two scalable bonuses and one static bonus, Bu Bu Gao will be released with two base games, Dragon Emperor™ and Phoenix Queen™.
  • Prosperity Link: This award-winning global standout game offers two base games with individual free game features. Cai Yun Heng Tong™ offers scattered and stacked wilds during base and free game play, and Wan Shi Ru Yi™ includes wild multipliers during free games event. Both games include the Lock and Respin mechanic, which can be triggered on any spin and offers the chance for exciting win opportunities.
  • Power Guardians Link: This locally developed powerhouse link includes a unique Hold ‘N’ Spin mechanic that offers the chance to increase prize values up to 100x within the feature.  Power Guardians will release with two base game titles — Heroes Honour with stacked wilds and power orbs on every spin, and Emperors Tale with wild multipliers during free game play.
  • Standalone Progressives: These entertaining titles include the Samurai 888™ series, a single denomination game with an 88-credit cost-to-cover, four progressive jackpots and three bonus features. The Zodiac Lion™ and Zodiac Dragon™ multi-denomination games offer a wild chain reaction feature for chance of line wins during paid and free games; and the Griffin’s Throne game includes the opportunity to trigger 12-row multiplier pillar reels, which can deliver stacked wilds with up to 10x multipliers.
  • IGT ADVANTAGE® Casino Management System (CMS): Offering modular design that supports convenience-driving apps such as the award-winning Cardless Connect™ and Resort Wallet™ solutions, IGT’s ADVANTAGE CMS drives the player experience forward and provides player and operators benefits. Through IGT’s HTML-based M5 technology, operators can deliver personalized, real-time promotions, bonuses, and more to the player via the cabinet’s service window.
  • IGT’s PeakSlant™ Cabinets: IGT’s PeakSlant32 and PeakSlant49 cabinets will make their regional debut at the show. These future-forward cabinets offer high-definition monitors, a 13.3 digital player panel, and the latest in lighting, audio and convenience technologies.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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Holi Primed For Emerging Markets Via New QTech Games Partnership

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Emerging-markets leader expands its live-games offering with new games from rising star supplier

 QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.

Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.

Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.

Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”

Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”

The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.

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