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Exclusive Altenar interview: The latest on the Spanish market

Published

2 years ago

May 4, 2023

Reading Time: 2 minutes

The Spanish market is one of the most exciting in Europe. With the likes of mobile sports betting on the rise to take on the dominance of retail, we spoke with Alejandro Cazorla, Sales Manager at Altenar, about the current situation in the region and what he thinks players will be drawn to over the next 12 months.

Altenar has really made a name for itself as one of the Spanish market’s fastest growing tier one sportsbook suppliers – can you talk us through your 2022 success and your major partnerships?

It’s truly amazing. We have great trust in our product delivering the desirable content, features and technologies to any given market space. Spain’s landscape is growing increasingly competitive in nature, and we’re finding that our high levels of customisation and a drive to continuously improve our technologies has been key to our 2022 success and hopefully the cornerstone for plenty more achievements to come.

We have partnered with some major players in Spain’s betting market such as Casino Gran Madrid, Jokerbet, and Paston, and from their players and their expertise we’re able to implement the required changes or customisations to better service their sportsbook needs.

What do you believe has been key to making Altenar’s sportsbook standout to prospective Spanish partners? How much do you tailor your tech and UX to suit local players?

We have a truly 360-degree operating system, with the ability to compile reports for a host of needs, as well as extensive must-have content, multiple industry-leading official data providers, and the ability to handle large and increasingly complex data sets from 1000s of bets placed around the world at every minute of the day.

From our growing banks of data, we’re able to better tailor our sportsbook features, content, and backend essentials. Whilst we implement new technologies into our UX, such as widget technology, our operators can ensure brand diversification in a competitive market, making sure they truly standout.

How much do you see Spanish players being unique in terms of betting habits? Is retail still proving to be as popular as it was pre-pandemic?

Over time, we’re seeing a significant increase in Spain into mobile and online betting, as opposed to retail, however at present retail is still the favoured pastime for Spain, so it still remains the dominant channel. I expect mobile and online betting to continue to prove increasingly popular over the next 12 months, so it will be interesting to see where the land lies with this at the start of 2024.

Last but not least, looking at your extensive experience in Spain, what are your predictions for the market in the year ahead? How much do you see the sports betting market evolving and growing?

I predict that we’ll see a lot of change, with more players arriving at the realisation that betting can be a fun form of entertainment.

We will also see global sports events back in full-swing and the start of the new football seasons in August and September will see a sharp rise in bets placed. Finally, as I touched on before, I expect to see a greater adoption of mobile betting which could see increased usage for Spain. Overall, I think the Spanish market is in for an exciting 12 months.

Latest News

ELA Games Casts Its Latest Spell with Witches’ Book

Published

21 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book

Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.

The Power of the Book

In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.

Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.

A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.

ELA Games’ Magical Touch

Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”

Discover Enchanting Riches Now

Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.

Finish your incantation and cast a powerful, lucrative spell today.

The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.

Latest News

GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt

Published

21 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.

Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.

During the ride, Tiago opens up about:

How he found his path and his journey from architecture and computer science to marketing.
The history of LeBull.
Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
The idea behind the LeBull Night Show, a weekly late-night comedy event.
His failed marketing project.
Trusting younger generations.
His previous approach to marketing when he joined Betano in 2017.
Why the Portuguese sports betting market relies on the casino vertical.
The next chapter for affiliation.
Network or Not Work: mascots, localization, and keeping support teams local.
A small personal detail that’s still quietly visible online for those who know where to look.
His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.

“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.

Watch or listen to Season 2, Episode 2 with Tiago Pereira on:

Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.

The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.

Latest News

Gaming in Germany Conference confirms new speakers, breakout program

Published

1 hour ago

October 16, 2025

George Miller

Reading Time: 2 minutes

The Gaming in Germany Conference, which will take place November 11 in Berlin, has added several new speakers to its already impressive agenda.

Sebastian Buchholz, Head of Licensing and Market Supervision, Gemeinsame Glücksspielbehörde der Länder (GGL), will deliver the event’s keynote address.

The operator’s perspective will be well represented at this year’s Gaming in Germany Conference, with Christian Heins, Director iGaming Tipico; Alex Green, Vice President – Games, ZEAL Network; and Ewout Keuleers, former General Counsel, Kindred Group all confirmed to make an appearance at our event.

Naturally, attendees will also hear from both German and European trade associations, with Dr. Dirk Quermann, President, Deutscher Online Casinoverband (DOCV); Mathias Dahms, President, Deutscher Sportwettenverband (DSWV); and Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA) contributing.

Willem van Oort, founder of Gaming in Germany commented: “I am extremely pleased with this year’s speaker lineup. I think it speaks of the relevance of our event, and especially the key topics that we are highlighting this year: the threat of the black market and the evaluation of the 2021 State Gambling Treaty. I see that licensed operators are highly committed to making the German iGaming market more sustainable and competitive and I am very happy that we are trusted to play a role in promoting fruitful discussion and debate on these topics.”

“As the event takes place while the evaluation of the 2021 State Gambling Treaty is ongoing, this is certainly the time to be part of the conversation,” van Oort added.

Breakout program and networking opportunities

In addition to its main program, the Gaming in Germany Conference will also feature several highly practical breakout sessions on data compliance, game certification, RG, live casino, eSports, and much more.

The full agenda, including breakout program, is available here.

In addition to a loaded program, the Gaming in Germany Conference also offers plenty of networking opportunities during pre-conference dinner, coffee breaks, lunch, and concluding networking drinks.

Practical information

The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.

The post Gaming in Germany Conference confirms new speakers, breakout program appeared first on European Gaming Industry News.