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Exclusive Altenar interview: The latest on the Spanish market
The Spanish market is one of the most exciting in Europe. With the likes of mobile sports betting on the rise to take on the dominance of retail, we spoke with Alejandro Cazorla, Sales Manager at Altenar, about the current situation in the region and what he thinks players will be drawn to over the next 12 months.
Altenar has really made a name for itself as one of the Spanish market’s fastest growing tier one sportsbook suppliers – can you talk us through your 2022 success and your major partnerships?
It’s truly amazing. We have great trust in our product delivering the desirable content, features and technologies to any given market space. Spain’s landscape is growing increasingly competitive in nature, and we’re finding that our high levels of customisation and a drive to continuously improve our technologies has been key to our 2022 success and hopefully the cornerstone for plenty more achievements to come.
We have partnered with some major players in Spain’s betting market such as Casino Gran Madrid, Jokerbet, and Paston, and from their players and their expertise we’re able to implement the required changes or customisations to better service their sportsbook needs.
What do you believe has been key to making Altenar’s sportsbook standout to prospective Spanish partners? How much do you tailor your tech and UX to suit local players?
We have a truly 360-degree operating system, with the ability to compile reports for a host of needs, as well as extensive must-have content, multiple industry-leading official data providers, and the ability to handle large and increasingly complex data sets from 1000s of bets placed around the world at every minute of the day.
From our growing banks of data, we’re able to better tailor our sportsbook features, content, and backend essentials. Whilst we implement new technologies into our UX, such as widget technology, our operators can ensure brand diversification in a competitive market, making sure they truly standout.
How much do you see Spanish players being unique in terms of betting habits? Is retail still proving to be as popular as it was pre-pandemic?
Over time, we’re seeing a significant increase in Spain into mobile and online betting, as opposed to retail, however at present retail is still the favoured pastime for Spain, so it still remains the dominant channel. I expect mobile and online betting to continue to prove increasingly popular over the next 12 months, so it will be interesting to see where the land lies with this at the start of 2024.
Last but not least, looking at your extensive experience in Spain, what are your predictions for the market in the year ahead? How much do you see the sports betting market evolving and growing?
I predict that we’ll see a lot of change, with more players arriving at the realisation that betting can be a fun form of entertainment.
We will also see global sports events back in full-swing and the start of the new football seasons in August and September will see a sharp rise in bets placed. Finally, as I touched on before, I expect to see a greater adoption of mobile betting which could see increased usage for Spain. Overall, I think the Spanish market is in for an exciting 12 months.
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One month until the N1 Puzzle Promo finale — Barcelona will host the iGaming party everyone is going to talk about
There’s less than a month left until the official end of N1 Puzzle Promo. And while the battle for the top spot on the leaderboard becomes fiercer every day – and the promo leaders eagerly wait for new updates – N1 Partners is preparing an event that will leave no one indifferent, neither N1 Partners affiliates nor the wider iGaming community.
Event: N1 Puzzle Promo award ceremony 🎉
Where: Barcelona, Spain
When: January, 2026
N1 Partners is bringing together top affiliates and industry leaders to announce – live from the stage – the winner of N1 Puzzle Promo and award the grand prize of the promo: the Robinson R22 Beta II helicopter 🚁
What else is the N1 Partners team preparing?
We’re not revealing all the details just yet, but some things are simply impossible to hide:
- exclusive luxury prizes awarding that you’ll definitely want to add to your collection
- performances by top artists and a surprise headliner — who will it be? You’ll find out very soon… 🤫
- special activities available only to guests of the event
N1 Puzzle Promo rules reminder
The promo runs until December 31, 2025. The more puzzles collected, the higher the chance to win the helicopter — we’re almost out of time.
- SEO traffic – 1 puzzle per 10 FTDs
- PPC & ASO – 1 puzzle per 40 FTDs
- FB & other* – 1 puzzle per 100 FTDs
* Social media traffic, SMS, Email, UAC, In-app
Only Tier-1 GEO traffic counts.
Who will take off in the helicopter from sunny Barcelona? Maybe it will be your team!
Stay tuned for updates on the N1 Partners website and social channels — you won’t want to miss the biggest news. See you soon!
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EGT with two accolades from Golden Spade’s Awards 2025
Reading Time: 2 minutes
EGT received well-deserved recognition at the Golden Spade’s Awards 2025 ceremony. At the event, held on November 25, the company took the Slot Machine of the Year prize, and its CEO, Vladimir Dokov, was honored with a Certificate for Outstanding Contribution to the Development of the Gaming Industry.
EGT has been distinguished for the excellent performance of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. For only several months this year, they had numerous installations and have established themselves as players’ favorites in a number of markets around the world, thanks to the perfect combination of eye-catching design, unmatched comfort, and their compatibility with some of the most popular games from the company’s portfolio.
Mr. Dokov was granted the Certificate for Outstanding Contribution to the Development of the Gaming Industry in recognition of his exceptional impact on the sector in Europe and beyond and his role in positioning Bulgaria among the top gaming solutions providers on a global level.
When accepting the awards, he said: “I am honored to be here tonight among so many industry leaders and to receive these two accolades. They are irrefutable proof that even the most ambitious plans can be accomplished when you work with a team of talented and motivated professionals for whom innovation and technological progress are not just high values, but achievable goals. This success belongs to them.”
The Golden Spade’s Awards ceremony was part of the prestigious Gaming Industry Gala Dinner 2025, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. This year’s edition of the event, which was the third in a row, gathered leading companies and figures from Bulgaria and abroad under the motto “Together in Europe“ and gave them the opportunity to focus on topics like European integration, professional collaboration, and the shared vision for a sustainable future of the industry.
The post EGT with two accolades from Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.
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Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board
Reading Time: 3 minutes
“Everything I do, I do with great passion.” A glance at the life of Michael Gauselmann quickly reveals why the Chairman of the Supervisory Board of the Merkur Group and Chairman of the Board of Directors of the Gauselmann Family Foundation chose these words. He can look back on 70 years dedicated to businesses, products and people – shaped by his passion for gaming, entrepreneurial courage and clear, forward-looking decisions.
Born on 28 November 1955 as the second son of company founder Paul Gauselmann, Michael Gauselmann became familiar with the world of vending machines early on. From the age of 13, he spent every school holiday working in his father’s company – always in different departments. This early mix of hands-on experience and an understanding of processes and figures laid the foundation for his later career.
After completing his A-levels, he studied Business Administration at the University of Hamburg, specialising in IT, statistics and marketing. As a graduate, he combined numerical expertise, technical affinity and market awareness – a combination that would later fuel numerous innovations within the Group. In 1982, he joined Nova-Apparate in Hamburg as Executive Assistant, before becoming Commercial Manager of Franken-Automaten Südvertrieb a year later. With the company’s integration into what was then the Gauselmann Group, his true journey within the family business began.
The years that followed were characterised by rapid advancement and significant responsibility. From 1984 to 1986, Michael Gauselmann served as Commercial Manager of today’s adp Merkur as well as CFO of the Group. He then took over management of the former Merkur Spielothek, now Merkur Operations, until 1992 – during a period of strong expansion with around 250 arcades in Germany.
A year later, his focus increasingly shifted to international markets. The “game designer at heart”, as he describes himself, played a pivotal role in developing the Group’s global activities. He acquired Atronic and turned it into a key business unit for the development, production and distribution of casino machines, drove the acquisition of Bell-Fruit Games in the UK and established Stella Electronic for the European market. His passion for games and keen sense for innovation significantly accelerated the Group’s internationalisation.
From 1994 to 2004, Michael Gauselmann was Deputy Chairman of the Management Board of Gauselmann AG. From 2004 until the establishment of the Gauselmann Family Foundation, he and his father Paul acted as co-spokespersons of the Management Board. While he was mainly responsible for the international business and his father concentrated on domestic operations, their shared responsibility for the Group continued to grow.
At the same time, Michael Gauselmann consciously sought new perspectives. He earned a pilot’s licence and enjoyed the vastness of the skies. He became a hunter and now takes care of wildlife conservation in his adopted home of Austria. Today, he lives in Graz in the province of Styria.
Since 2016, he has been a member of the Advisory Board of the Gauselmann Family Foundation. And when his father stepped down from the top of the Group last year, it was clear who would take the helm: since October 2024, Michael Gauselmann has been Chairman of the Supervisory Board of the Group and Chairman of the Board of Directors of the Gauselmann Family Foundation. He sees his role as that of motivator, overseer and adviser. He knows the industry “inside out” – it is in his blood. At the same time, he does not want to “bring back the Gauselmann face” to the company. The focus today, he says, should be on the Merkur brand, the Management Board and the teams.
Above all, he wants a Management Board made up of strong personalities “who don’t just say ‘Yes, Mr Gauselmann’”. “We are a fantastic corporate group with countless opportunities,” he says. “We create entertainment – and that is something to be proud of.” Restoring this sense of pride among employees is one of his key aspirations. Looking ahead, Michael Gauselmann has set himself a clear personal goal: he plans to step back from his roles no later than the age of 75. Until then, he intends to actively support the continued development of the Merkur Group as a modern, internationally positioned entertainment provider.
The post Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board appeared first on European Gaming Industry News.
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