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Majority of gamblers spending moderately, but many could still be subject to government’s proposed ‘financial risk checks’

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The majority (84.7%) of regular bettors in the UK are spending less than £100 per month, but despite their moderate spending, many could be hit by the government’s proposals to introduce mandatory affordability checks, results of a survey by sports betting community OLBG show

In the long-awaited white paper on gambling reform released today, the Secretary of State for Culture, Media and Sport Lucy Frazer said that “people should be free to spend their money as they choose”, but added that the Gambling Commission would now consult on two forms of ‘financial risk check’.

The first, described as being aimed at ‘moderate levels of spend’ is proposed to be brought in for net losses of £125 per month, or £500 per year.

The second, aimed at higher and potentially riskier ‘binge’ levels of spending, is proposed for losses of £1,000 in 24 hours or £2,000 within 90 days.

“The government estimates that about 20% of players will be impacted by the lower level checks and this broadly tallies with the survey of 1,007 bettors conducted for OLBG recently by YouGov. This revealed that only 15.3% of players were spending in excess of £100 per month on gambling,” said Richard Moffat, CEO at OLBG.

“However, our survey also revealed that 9.2% were spending £51-£100 per month and 15.3% were spending £26-50 per month. Assuming the former are spending consistently every month and the latter are close to the top of the range and spending around the same each month, these players could also breach the £500 annual limit and have to undergo affordability checks.

“If, as has been proposed today, these prove frictionless and largely occur without the customer noticing, they should not pose too much of a deterrent to players.

“On the other hand, if they prove more onerous, perhaps because unintrusive checks can’t be carried out on a particular customer or if checks for the higher level spending turn out to require more input from players, our survey results suggest players will not be happy.”

OLBG’s survey also asked players about their willingness to comply with affordability checks, as many gambling operators have already started asking gamblers to provide documents such as payslips and bank statements to prove they can afford their gambling.

Overall, 65% of bettors said they were not willing to take part in such checks, with even those spending at higher levels reluctant. Less than half of those players betting £100 per month or more were willing to do so.

“Many players reported that when asked to submit to affordability checks they had refused and either switched operator or stopped betting. So there is now a big question mark over what will happen if all licensed operators have to carry them out,” said Moffat.

Other findings of the UK Gambling Habits Survey were that 23.4% of bettors spent less than £5 per month, 22.2% of bettors £6-15 spent per month and 14.7% £16-25.

About three in 10 (30.9%) bettors reported having a wager once a week, a figure that tallies with the most recent Gambling Participation Statistics, released by the Gambling Commission in February. Its research found that 31.1% of bettors gambled once a week in the year ending December 2022.

The OLBG/YouGov survey also found that 9% of gamblers bet daily, while 17.5% bet once a month.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SlotMatrix kicks off festive season with Santa’s Golden Christmas release

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SlotMatrix, the world’s largest casino content aggregator, is embracing the holiday season with Santa’s Golden Christmas, a sparkling new slot packed with festive cheer, golden prizes, and heart-warming holiday magic.

Set in a winter wonderland, the game brings players closer to the jolly gift-giver. Snowflakes drift across the reels, each carrying the potential to boost Jackpot values or trigger Stanta’s Jackpot Wheel, where Mini, Minor, Major, Mega, and Grand prizes await.

The Free Spins bonus delivers even more festive excitement. Locking full reels clears columns, opens new positions, and increases the Free Spins Multiplier, which can climb from 1x all the way to 10x. Each cash prize collected during Free Spins is amplified at the end by this multiplier, turning generous gifts into golden wins.

Exclusively available through SlotMatrix, Santa’s Golden Christmas is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix: “We are nearing the end of the year, and we wanted to celebrate this wonderful season with a special game.

“The dazzling visuals, joyful audio, and ever-present chance of hitting Santa’s biggest prizes make this the perfect choice for the holidays. ‘Tis the season to be jolly, ‘tis the season to play Santa’s Golden Christmas.”

The post SlotMatrix kicks off festive season with Santa’s Golden Christmas release appeared first on European Gaming Industry News.

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CHESS SUPERSTARS CARLSEN, NAKAMURA, AND GOTHAMCHESS JOIN BETBY FOR CHESS MASTERCLASS AT ICE BARCELONA

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BETBY, the Tier 1 B2B sportsbook supplier, has announced an unparalleled activation for ICE Barcelona 2026, bringing together three of the most influential figures in chess: Magnus Carlsen, Hikaru Nakamura, and Levy Rozman (aka GothamChess). This will mark the first time that all three will appear publicly together in Europe, adding a landmark moment to one of the industry’s major events.

Magnus Carlsen, BETBY’s global brand ambassador, five-time World Chess Champion, and officially considered the greatest player in chess history, will be joined by Hikaru Nakamura, current world number two, five-time US Champion, and one of the best grandmasters of the modern era. They will also be accompanied by Levy Rozman, better known globally as GothamChess, the world’s largest chess streamer with more than 7 million YouTube followers and a central figure in chess’ surge in mainstream popularity.

This unique gathering underscores the shared vision between BETBY and the global chess community: innovation, strategic excellence, and the pursuit of new frontiers in digital entertainment. Chess continues to experience a cultural renaissance, fuelled by new competitive formats, digital viewership, and its recent inclusion in the Esports World Cup, where Carlsen claimed the inaugural title.

The activation also marks a major moment in the second phase of BETBY’s global campaign with Magnus Carlsen, “Leaders Choose Leaders.” This campaign is built on the idea that true leaders — in chess and business — recognise excellence and choose to surround themselves with others who operate at the highest level.

Carlsen, Nakamura, and Rozman will join BETBY at 12:00 pm on Day 2 (20 January) of ICE Barcelona, at stand 5K20 in Fira Barcelona Gran Via, offering attendees a rare opportunity to get up close and engage directly with three of the sport’s most recognisable figures.

The appearance will include a live press conference, as well as exhibition matches featuring Magnus Carlsen, Hikaru Nakamura, and Levy Rozman.

“Bringing Magnus, Hikaru, and Levy together at ICE Barcelona is a once-in-a-lifetime moment,” said Leonid Pertsovskiy, CEO at BETBY. “Anyone who loves chess knows how special this is. Having these three on the same stage guarantees an incredible show full of energy, personality, and the kind of excitement you rarely get to see live. We’re proud to create a moment that fans and our partners will remember for a long time.”

BETBY invites chess fans, industry professionals, and ICE delegates to witness this exceptional activation at stand 5K20, where strategy, entertainment, and elite talent converge in a show you won’t want to miss.

The post CHESS SUPERSTARS CARLSEN, NAKAMURA, AND GOTHAMCHESS JOIN BETBY FOR CHESS MASTERCLASS AT ICE BARCELONA appeared first on European Gaming Industry News.

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Gaming Corps signs new content partnership with Buzz Bingo

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Buzz Group, the company behind the UK’s largest omnichannel bingo operator, Buzz Bingo.

Buzz Bingo has a five-decade heritage, a cross-generational community of more than a million members, and 79 bingo clubs that welcome nearly 100,000 players each week. Its digital platform extends this community online, offering hundreds of slots and recreating the safe and sociable atmosphere that has long defined its venues.

Buzz Bingo’s digital platform will now feature a host of Gaming Corps’ standout titles such as 3 Pigs of Olympus, a light-hearted mythological slot packed with Instant Prize action and an escalating Bonus Pot, along with Anubis vs Horus: Twin Titans, where two of mythology’s most powerful deities face off in a battle for legendary rewards.

These join the wider portfolio of Crash, Mine, Table, Plinko and Slot content, all available across mobile, desktop and in-club Touchpads.

Adam Pentecost, Director of Customer Success at Gaming Corps, said: “Buzz Bingo has a unique place in British entertainment. Few brands have such deep community roots or such a loyal, cross-generational audience. That makes this partnership particularly meaningful for us. Our goal is always to build games that feel engaging from the very first interaction, and Buzz’s focus on sociable, inclusive play is a natural home for our content. We’re looking forward to supporting their continued growth across both digital and in-club channels.”

David Swaine, Head of Product Slots & Games at Buzz Bingo, added: “We’re pleased to bring Gaming Corps titles to buzzbingo.com as we continue expanding our online games library. Their mix of inventive mechanics, bold themes and easy-to-pick-up gameplay fits well with what our players enjoy, both in-club and online. We’re excited to add more of their releases over the coming months.”

The partnership marks Gaming Corps’ latest move in strengthening its position in the UK market, adding another recognisable British entertainment brand to its growing network of operator partners.

The post Gaming Corps signs new content partnership with Buzz Bingo appeared first on European Gaming Industry News.

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