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Nordcurrent Looks To Intrinsic In-Game Ads To Monetize Its Mobile Hit Cooking Fever
Leading mobile game developer Nordcurrent sees incremental revenue growth after implementing Anzu’s in-game ad monetization solution
Anzu.io, the world’s most advanced in-game advertising platform, and Nordcurrent, a renowned international publisher and developer of casual mobile games, have worked together to bring intrinsic in-game advertising to Cooking Fever, one of the most popular mobile simulation games.
Cooking Fever, an addictive time management game where players cook meals from around the world is Nordcurrent’s flagship title, with almost 400 million downloads and 15 million monthly active users since launching in 2014. The game developer worked with Anzu to integrate intrinsic in-game ad placements into the gameplay, allowing advertisers to serve banner ads to gaming audiences to complement rather than detract from the experience.
Although the in-game ad placements only launched in April 2022, Nordcurrent says it has already seen a huge impact from in-game ads, which now make up over 5% of its total revenue. Thanks to Anzu’s relationships with top-tier brands, Nordcurrent has seen campaigns from major brands appear within Cooking Fever.
Since implementing in-game advertising, Nordcurrent has also seen ARPDAU triple in the US, in-game ad revenue outside of the US more than double, and a 4x increase in eCPM from in-game ads.
Simonas Sturys, Head of Marketing at Nordcurrent, said: “The ads were easy to integrate and work well alongside our other monetization methods within Cooking Fever. After seeing a significant impact on revenue from the ads and receiving no negative feedback from players, we are excited to expand Anzu’s solution to more of our titles.”
Maor Wurembrand, Director of Supply Growth, Anzu, said: “It has been great to work with Nordcurrent on bringing intrinsic in-game advertising to Cooking Fever, a well-known and highly respected mobile title. We are seeing a promising trend across the industry, with game developers introducing in-game ads to established titles to benefit from an additional reliable and consistent revenue stream.”
After the success Nordcurrent has seen with the mobile version of Cooking Fever, they decided to integrate the ad placements into the PC version of their game. They have also worked with Anzu to update all their ad placements so that they now support video as well as display ads.
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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.
The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.
The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.
Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.
Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”
Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.
The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with Holland Gaming Technology Ltd to provide its full Turnkey Sportsbook solution to the operator in the Netherlands.
As part of the agreement, Holland Gaming Technology via its Holland Power Gaming subsidiary will gain access to Kambi’s revenue-driving sportsbook solution, combining advanced trading capabilities, a powerful open platform and award-winning Bet Builder product to deliver an engaging sports betting experience for its players. The solution also includes a range of player engagement features and operator control tools designed to help partners differentiate and scale effectively.
The partnership follows Holland Gaming Technology’s successful sports betting licensure from the Dutch regulator, Kansspelautoriteit (KSA), and represents a significant step forward in the company’s growth strategy. Already a recognised name in the Dutch online casino space, Holland Gaming Technology will now extend its offering to include sports betting for the first time, powered by Kambi’s world-leading end-to-end sportsbook.
Werner Becher, CEO of Kambi, said: “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”
Eddy Hultermans, director of Holland Gaming Technology Ltd, added: “Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”
The post Kambi Group plc partners with Holland Gaming Technology in the Netherlands appeared first on European Gaming Industry News.
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