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Twenty Years of Supporting the Games Industry in Hamburg
Hamburg is one of Europe’s gaming hotspots; 2,500 people are working in over 190 game companies in the city. Since 2003, the location initiative Gamecity Hamburg is supporting the industry in the name of the city of Hamburg and was thus the first public funding institution for the games industry at the state level in Germany.
Since 2018, Gamecity Hamburg is part of the city-owned Hamburg Kreativ Gesellschaft. For its 20th anniversary, the location initiative plans several events and activities to spotlight and celebrate the local industry. To kick the festivities off, industry stakeholders look back on the development of the Hamburg games industry and cast a glance into the future.
“Hamburg is one of the top locations for the games industry,” the Minister of Culture and Media, Dr Carsten Brosda, said. “We owe this to a highly creative network in the city that recognized the importance of the games industry early on and developed the vision of a ‘Gamecity’. With the Gamecity Hamburg initiative, we have been creating a suitable environment for the games industry for 20 years. In the future, we also want to ensure that the industry in Hamburg finds sufficient talent and the potential for further growth in the Hanseatic city through a large network and good opportunities for education and training.”
“A diverse ecosystem of the games industry has developed in Hamburg with companies such as InnoGames, Goodgame Studios and the Applike Group; some of the largest games companies in Germany are located here,” the Head of Gamecity Hamburg, Dennis Schoubye, said. “The lively scene of Hamburg game studios also includes other well-known names such as Daedalic Entertainment, Bytro, Fishlabs and Rockfish Games. Gamecity Hamburg has established itself as a central point of contact for all games companies and founders, both for financial support and for access to the strong network in town.”
Gamecity Hamburg currently supports the local industry with two funding programs, the Prototype Funding program and the Games Lift Incubator, for which a combined sum of €520,000 is available annually. In addition, Gamecity Hamburg is offering a number of events such as the international Hamburg Games Conference, the ‘Gamecity Treff’ – a meet-up for all participants of the industry, which was established in 2003 – and other programs to connect the industry and further the exchange of knowledge.
“Hamburg recognized the potential of the games industry early on and created Gamecity, a ground-breaking games support program,” the Managing Director of Hamburg Kreativ Gesellschaft, Egbert Rühl, said. “I am particularly pleased that the energy of the early years has now returned under the sponsorship of Hamburg Kreativ Gesellschaft. Together with the entire games ecosystem, Gamecity is successfully working to expand Hamburg as a games location and prepare it for the future.”
“The games industry has become an integral and important part of Hamburg’s economy. The support provided by Gamecity Hamburg with funding, networking events and political initiatives was and is immensely important in this regard,” the Managing Director of Mooneye Studios and a spokesperson for the regional representative office of game Hamburg – The German Games Industry Association, Tobias Graff, said.
Gamecity Hamburg will also share stories from the past two decades of the local industry throughout the year on its online channels. A first impression can be gained from the anniversary video, in which insiders recap the evolution of the industry.
20th Anniversary in 2023: Gamecity Hamburg celebrates the Hamburg games industry
To celebrate the anniversary of the games industry in Hamburg, various activities and events are planned to look back on the last decades, but especially to look forward to the future of the games industry in Hamburg. On April 20, there will be a Senate reception at the invitation of Dr Carsten Brosda, Senator for Culture and Media. Numerous guests from the German and Hamburg games industry are expected at Hamburg’s Town Hall. With 20 years of runtime, the games industry meet-up ‘Gamecity Treff’, is a solid institution in the German games scene. The industry and all interested parties can look forward to a jubilee edition of the ‘Gamecity Treff’, to which Gamecity Hamburg invites on May 24. The ‘Gamecity Treff’ is supported by sponsors Bigpoint, Bytro and The Sandbox.
Interested parties can also make a note that the ‘Gamecity Treff’ meets Polaris on October 13, which is adjacent to the Hamburg Community Convention Polaris, with the kind support of the sponsors InnoGames and AWS for Games. Further public events are already being prepared and will be announced throughout the year.
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Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand
Following the successful conclusion of the Eastern European Gaming Summit’s (EEGS) inaugural webinar for the year, titled “Rolling the Dice on AI: How Artificial Intelligence is Reshaping the Gaming Industry,” attendees can now access the video on demand to revisit the insightful discussions and key takeaways. The event, held on February 19, featured a distinguished panel of industry experts who explored the significant impact of AI on player protection, regulatory requirements, and innovation within the gaming sector.
Moderated by Rossi McKee, Co-founder of Telematic Interactive Bulgaria and CT Gaming, the webinar offered a deep dive into the dual-edged role of AI in gaming, discussing how it can enhance player experiences while also creating new challenges for operators.
The expert panel included:
- Paula Murphy – Head of Business Development, Mindway AI
- Joseph Borg – Partner, WH Partners
- Dr. Galia Mancheva – Founder and CEO, Ai Advy
The conversation highlighted the ongoing shift towards AI-driven solutions in gaming, emphasizing the need for ethical considerations and compliance with evolving regulations – especially with the implementation of the EU AI Act. Dr. Mancheva noted, “Operators working with personal data must understand how AI can enhance efficiency and ensure compliance with stringent legal requirements.”
Key takeaways from the webinar revealed that the future of the gaming industry hinges not only on the adoption of cutting-edge technology but also on the commitment to utilize it responsibly. “The real challenge for operators is not just adopting AI but using it ethically,” stressed the panel in unison.
For those who missed the live event, the on-demand video recaps critical insights on AI’s transformative potential in gaming, its implications for responsible gambling initiatives, and the regulatory landscape.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
For more information on future webinars and events, stay tuned to EEGS’s official channels.
The post Recap of EEGS Webinar on AI’s Transformative Power in Gaming Industry Now Available On-Demand appeared first on European Gaming Industry News.
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Neela Mediatech Pioneers the Future of IP-Based Gaming in India with Gada Electronic
Neela Mediatech, a trailblazing Indian gaming studio, is redefining the gaming landscape by leveraging beloved intellectual properties to create interactive entertainment experiences. By expanding the universe of Taarak Mehta Ka Ooltah Chashmah beyond television, the company has transformed the iconic show into a multi-platform gaming phenomenon.
The studio’s latest release, Gada Electronics, has emerged as a top game in mobile gaming, proving that nostalgia-driven storytelling combined with strategic gameplay can drive massive engagement. The game has achieved remarkable milestones, ranking #2 among all App Store games in India, surpassing PUBG, and also securing the #1 position in the Adventure & Simulation category on iOS. With over 5 million downloads across Android and iOS, Gada Electronics manages a D1 retention of 35% as well. With Gada Electronics, Neela Mediatech has set a new benchmark for Indian IP-driven gaming.
Unlike traditional simulation games, Gada Electronics allows players to step into the shoes of Jethalal Gada, one of India’s most beloved TV characters, as they manage and expand his iconic electronics store. The game integrates elements of business strategy, resource management, and decision-making, making it both entertaining and intellectually engaging.
India’s mobile gaming market has long been dominated by battle royale and casual games, but Neela Mediatech has taken a unique approach by harnessing local intellectual properties that deeply resonate with Indian audiences.
Commenting on this success, Mr. Asit Kumarr Modi, Founder of Neela Mediatech, said, “For years, Indian audiences have loved the world of Taarak Mehta Ka Ooltah Chashmah. With Gada Electronics, we’ve given them a way to engage with the brand in an interactive format. This success proves that Indian IP-driven gaming has the potential to rival global franchises.” With an established fan base, the game has witnessed exceptional user engagement, retention, and organic adoption, further demonstrating the power of homegrown IPs in India’s gaming industry.
The success of Gada Electronics reflects a larger transformation in India’s gaming sector. The country’s gaming market is projected to reach $8.36 billion by 2030, with simulation games alone crossing 1 billion downloads in 2023. Business simulation gaming is expected to grow from $2.5 billion in 2023 to $5.8 billion by 2032.
Mr. Harjeet Chhabra, CEO of Neela Mediatech, highlighted the shift in the industry, stating, “For years, Hollywood and global gaming giants have capitalized on IP-driven gaming—whether it’s Marvel, Star Wars, or Pokémon. India has an equally rich library of beloved franchises, and we are just scratching the surface of its gaming potential.”
Following the overwhelming success of Gada Electronics, Neela Mediatech is focused on expanding its IP-driven gaming portfolio. The company is working on new Taarak Mehta Ka Ooltah Chashmah-themed edutainment app for kids aged 2-6. Plans are also underway for interactive storytelling experiences featuring beloved TMKOC characters.
By seamlessly blending nostalgia, storytelling, and technology, Neela Mediatech is not just creating games—it is building a dynamic gaming ecosystem for Indian audiences. From television screens to mobile gaming, the future of IP-driven gaming has arrived, and Neela Mediatech is leading the charge.
The post Neela Mediatech Pioneers the Future of IP-Based Gaming in India with Gada Electronic appeared first on European Gaming Industry News.
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Flamenco Passion is a slot with a Spanish soul and an innovative prize system
The leading online casino game provider in Spain, MGA Games, announces the launch of its new 5-reel slot, Flamenco Passion. This new game transports players into the world of flamenco with every spin. Available from February 24 in the .com markets and March 3 in Spain, this slot promises an immersive experience with stunning graphics, flamenco music, and exciting gameplay mechanics.
This new release offers 25 pay lines, Wild symbols, and an innovative dynamic prize system with Mini, Major, and Mega options. Additionally, players can enjoy free spins with the Mega Figure, which appears on the central reels (2, 3, and 4), increasing the chances of winning prizes. The excitement increases with the Mega Reel, a special feature that ensures dynamic gameplay.
The design and setting of the game capture the essence of flamenco and Spanish folklore, with a Typical Spanish aesthetic that is appealing to players of all nationalities. Flamenco music and sound effects enhance the immersion, making each game a true celebration of this tradition.
With this release, MGA Games reaffirms its commitment to innovation and quality in the development of 100% localized content slots. Flamenco Passion promises to captivate players and become a hit in online casinos worldwide. ¡Olé!
The post Flamenco Passion is a slot with a Spanish soul and an innovative prize system appeared first on European Gaming Industry News.
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