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Second Chamber, Greg Ciach’s new studio, will specialize in creating AA games of a new genre

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Greg Ciach and Krzysztof Czulec established Second Chamber, a studio dedicated to creating double-A games in the genre of Wanderer Adventure Game (WAG), which allows you to experience adventures in a world that lives independently of the player. WAGs will be constructed modularly, which will allow optimization of the production costs of subsequent titles. Ultimately, the company will be listed on NewConnect instead of Pixel Crow Games.

Second Chamber will be a company operating in the area of ​​AA games. Grzegorz Ciach and Krzysztof Czulec, who run the company, are experienced specialists, previously associated with Techland, Amber Studio, and Platige Image, among others. The project is co-created by triple-A game developers who have worked on world-class hits (The Division, The Division 2, Frostpunk, Frostpunk 2, Pure Farming 2018, Motorstorm, Torment: Tides of Numenera, Mortal Kombat 11, Gamedec, Sniper Contracts 2, Medal of Honor, The Sims and FIFA). Other key players in the project will be revealed after their binding contracts expire.

As the result of the review of strategic options, Movie Games together with the president of Pixel Crow Games Damian Gasiński, and the chairman of the Supervisory Board of Pixel Crow Games Maciej Miąsik, decided, for the benefit of the cooperation, upon the sale of shares in the daughter company to the new managers of Second Chamber.

The new entity will receive support from Movie Games in the form of opportunities to use Pixel Crow Games for the development of the studio. The creators of Second Chamber will become the owners of Pixel Crow Games. Following the closing of the transaction, Movie Games will hold a 12.5% ​​stake in the new entity.

“As a result of the current review of strategic options, Pixel Crow Games’ debts have been discharged, and thus significant funds will return to the Movie Games capital group. Subsequently, Movie Games will no longer consolidate the losses of Pixel Crow Games resulting from the reverse acquisition, which will have a significant impact on the consolidated result of the capital group,” comments Mateusz Wcześniak, president of the Movie Games capital group. “Most importantly, we will have shares in a large project, which will include world-renowned specialists. Movie Games will not only play an advisory role but will also be a beneficiary of the know-how that will appear in the capital group,” Wcześniak adds.

On behalf of Movie Games, Mateusz Wcześniak (new Chairman), Dr. Kamil Gemra, and Piotr Gnyp will sit on the Supervisory Board of Second Chamber.

Legendary gaming journalist Dariusz Michalski, or “Sir Haszak,” will also join the Supervisory Board. He was associated with cult Polish gaming magazines such as “Bajtek”, “Top Secret” and “Gambler”.

“The involvement of top Movie Games managers in the supervisory body is a reflection of the high faith in the long-term effects of the appearance of such an experienced project in the capital group,” explains Dr. Kamil Gemra, Chairman of the Supervisory Board of Movie Games.

Second Chamber has created a three-stage development plan for approx. 5 years, modeled on such specialized developers as Paradox Development Studio, which became the pioneer and leader of the grand strategy genre. Second Chamber will operate in the area of ​​the genre it has identified.

There is an as-yet-unnamed type of game on the market that attracts millions of players. It is represented, for example, by Mount&Blade 2: Bannerlord or Sid Meier’s Pirates. These titles have more in common than just loyal fans and great reviews. The set of genre features that connect them allows you to experience a great adventure in a vibrant, multi-layered world. However, these games are still described with a set of generalities: RPG, survival, open world, simulation, etc. Second Chamber has its own name for the genre: Wanderer Adventure Game,” says Greg Ciach, CEO of Second Chamber. “Using a strategically planned modular production process, we plan to define its features, iteratively produce larger and larger titles and dominate the genre in less than a decade, so that every new title released in this area will be compared to our games.”

The main features of Wanderer Adventure Game titles are:

  • a committed gaming community, producing many mods and ensuring the long life of games;
  • open world cheaper to produce than competing solutions thanks to the symbolic representation of the journey on a visual map instead of a fully modeled world;
  • emergent gameplay and narrative, i.e. scenarios and situations that naturally result from the actions of the player and the game’s NPCs living their own lives;
  • the sandbox nature of the game, allowing you to play dozens of unique campaigns lasting hundreds of hours;
  • a narrative mode that supports the sandbox, in which the player receives a compact, several-hour story that uses the same systems.

Initially, the studio is going to have 40 employees. Then, within three years, it will develop a second team and increase the staff to approx. 100, in order to lead three teams with a total of about 150 people within five years. The first game will be a test of the modular approach to the production of games in the genre. It will be followed by a game that will serve to develop and polish the tools. The third title is to define the genre and to establish Second Chamber as its dominant force.

Movie Games will provide support through its managers in the field of marketing, production, and quality control. Cooperation will be carried out as early as the concept stage to ensure full synergy and coordination of activities in every area.

“For Movie Games, this is another step on the path of implementing the strategy of moving the company towards the AA area, which was announced some time ago. This, apart from the huge monetization potential of such titles, will ultimately significantly distinguish us on a market rich in companies creating indie games,” says Mateusz Wcześniak, President of the Management Board of Movie Games.

“You can observe that the current game dev market is saturated with indie companies. Observation of listed companies, on the other hand, shows that AA studios are more frequently noticed and appreciated. Therefore, the cooperation around Second Chamber fits in with our business strategy,” comments Dr. Kamil Gemra.

“I met Greg a few years ago while working for another publishing house. We always wanted to work together, so when I heard that he was going to set up his own studio, I immediately thought of Movie Games as a capital group providing an opportunity to implement such ideas. I am glad that after several weeks of talks, this idea is becoming a reality,” says Piotr Gnyp, CMO Movie Games.

For some time now Second Chamber has been quietly recruiting for its first production.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

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Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

  • Best Slot Provider (awarded by BitStarz).

  • Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.

  • Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

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‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

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Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

  • Plinko

  • Mines

  • Tower

  • Limbo

  • Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

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Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

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Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

  • SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.

  • The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year:

  • 9th Jan: Wolverhampton

  • 6th Feb: Newcastle

  • 20th Feb: Southwell

  • 20th March: Wolverhampton

  • 27th March: Newcastle

The post Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series appeared first on Gaming and Gambling Industry Newsroom.

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