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First German Lottery to include Fennica Gaming’s cloud-based eInstant GaaS (Games as a Service) in their game portfolio

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Fennica Gaming is proud to announce, that Lotto Hessen has agreed to start a collaboration, aimed at providing Lotto Hessen’s customers with a whole range of new, highly advanced eInstants. Lotto Hessen will be the first German Lottery to integrate Fennica Gaming’s trailblazing, visually stunning games into their portfolio.

Digital gaming has seen tremendous growth with lotteries in recent years, with consumers constantly seeking new and exciting games to play. Lotto Hessen, operating in Germany in the federal state of Hessen, is one of the digital forerunners of the industry. Fennica Gaming, a subsidiary of the Finnish National Lottery Veikkaus, is known for its commitment to deliver engaging, cutting-edge games to their customers. Fennica Gaming’s responsible portfolio boasts a wide variety of games, ranging from classic and express games to ones that are immensely entertaining. With the new partnership, Lotto Hessen will be able to expand their Online Games, “GAMES Sofortlotterie”, and to offer their customers access to a wealth of intriguing new games.

– We are excited to be partnering with Fennica Gaming and to offer their excellent, responsible, and entertaining games to our customers. The negotiation process was smooth, following the industry standards in corporate governance, compliance, and integrity. This cooperation is a testament to our commitment to delivering the best possible gaming experience to our customers. We believe that Fennica Gaming’s cutting-edge games will be a great success and will keep our customers engaged and entertained for years to come, said Lotto Hessen’s EVP, Alexander Sausmikat.

Lotto Hessen receives the innovative content through Fennica Gaming’s state-of-the-art game engine and cloud platform as a GaaS (Games as a Service) service. The services are provided with a guarantee of maximum availability and up-to-date technology. The cloud-based platform is a great asset, as it facilitates the process, ensuring that the platform is always kept up-to-date, and complies with the latest industry-specific security and quality standards. Most importantly, it enables a faster delivery of more games to Lotto Hessen’s players.

Fennica Gaming’s SVP, Joni Hovi expressed his excitement about the collaboration:
– We are proud of the opportunity to begin our collaboration with Lotto Hessen as the first German Lottery integrating our e-Instant games portfolio and platform as part of their digital offering. Today we are happy to start a new era in our cooperation and we believe that our games will be a great fit for Lotto Hessen and that they will provide hours of excitement and entertainment to their customers. So stay tuned.

The integration process has started, and the technical experts are connecting Lotto Hessen’s platform to Fennica Gaming’s standard and modern API’s. Lotto Hessen’s players can expect the new games to be playable in the summer this year.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MyEmpire Reborn: New Look, New Empires, New Features

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MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.

The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.

The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.

Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.

Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.

Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.

MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.

For more information and guidance, contact the team: https://www.miomedia.com/contact-us

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iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report

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Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.

The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.

Readers will learn what to expect from:

  • Regulatory developments in the industry’s most attractive markets.
  • Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
  • New marketing models built on emotional intelligence and data ethics.
  • The role of Web3, stablecoins, and gamified well-being.
  • The growing influence of ESG on the iGaming sector.

The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.

“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.

The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome

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Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:

  • Signed Luka Modrić (football legend and AC Milan player) jersey
  • Apple iPhone 17 Pro Max 256GB Deep Blue
  • Ray-Ban | Meta Wayfarer smart glasses
  • Apple AirPods Pro 3

To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.

The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.

Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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