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Meet the Pro Gamers Changing their Game in Aid of the Anthony Nolan Blood Cancer Charity
The United Kingdom’s leading blood cancer and blood disorder charity, Anthony Nolan, has announced its latest partnership with Guild Studios, the home of some of the world’s best professional gamers and content creators.
The pair have joined forces to launch the Match for a Match Cup, a FIFA tournament with a difference that will see pros, not usually known for playing the football video game, quite literally change their game, stepping out of their comfort zone to contest a competitive one-off knockout tournament.
The announcement comes as Anthony Nolan continues its work to inspire 16 to 24-year-olds to join the stem cell register, a vital cause in helping to save the lives of people living with blood cancer or blood disorders. This young demographic is vital to the charity’s work as they are more likely to be a match and offer the best chance of saving a life. What’s more, it’s easy to do as joining the stem cell register takes less time than a standard twelve-minute game of FIFA.
Crossing the (virtual) white line in the Match for a Match Cup will be co-star of the Jaack Maate’s Happy Hour podcast and Guild content creator Stevie White, who as a self-confessed FIFA novice is excited to ‘embarrass himself for a good cause’. Joining Stevie will be ‘Anas’ El-Abd, a pro Fortnite eSports player that previously won MrBeast’s $1,000,000 tournament, but how will those skills transfer to the football pitch?
Among others lining up to take their shot is content creator and Twitch streamer Harrie Silver, best known for her lifestyle content but now answering the call to take on the world’s biggest football video game. Completing the line-up will be Henrik ‘Hen’ Mclean, a British/Lithuanian Fortnite player that, at just 17 years old, has already amassed an impressive roster of career wins. Mclean has described himself as a casual FIFA player and is excited to hone his skills on a more competitive level.
The Match for a Match Cup will be hosted by presenter Iain Chambers, who fronts some of the biggest eSports tournaments all around the world. Joining Chambers will be TN25, a Guild content creator that specializes in FIFA, with the pair bringing you all the action and match commentary from the tournament.
Partnering with Guild, a key pillar of the gaming industry is the perfect way for Anthony Nolan to reach more individuals with 71% of people between the ages of 16 to 24 playing regularly online. Gaming has also been a solace in tough times for a number of patients including Rian Harvey, who was just 14 years old when he was diagnosed with Acute Myeloid leukemia. With so many months in hospital and a long isolation period after a stem cell transplant, Harvey says that gaming ‘saved him’ as he navigated his route to recovery.
“In fewer than the twelve minutes it takes to complete a match on FIFA, a young man could sign up to the stem cell register,” the Senior Digital Marketing Manager for Anthony Nolan, Matt Allen, said. “Currently 18% of the UK Anthony Nolan stem cell register is made up of young men but they account for 55% of people called upon to donate.
“By putting on an exciting event with some of the world’s most decorated eSports players trying their hand at something new, we’re excited to shine a light on young people’s ability to try something new themselves, which could have life-saving results.”
“Guild’s appeal to the notoriously hard-to-reach Gen Z demographic makes us the perfect partner for Anthony Nolan as it looks to encourage more 16 to 24-year-olds to join the stem cell register,” the Senior Vice-President for Guild Esports, Nick Westwood, said. “Together, not only will we be offering an evening of entertainment, but hopefully will inspire young gamers to step out of their comfort zone and, in doing so, make an impact on the issue of blood cancer and blood disorders.”
All the action will be streamed live on the Guild Twitch channel. Viewers will be inspired by in-tournament interviews with patients, survivors and donors from the charity who will look to inspire the next generation of game changers by telling their stories.
* The Match for a Match Cup will see professional gamers and content creators from the likes of Fortnite take part in a FIFA tournament to support the fight against blood cancer and blood disorders.
* The partnership with Guild Studios, co-owned by David Beckham, will look to inspire 16 to 24-year-olds to step out of their comfort zone and join the stem cell register.
* The self-confessed FIFA novices are currently in training for the event that will take place at Guild’s headquarters in London.
* The tournament will be streamed live on the Guild Twitch channel from 6pm on Tuesday 25th April 2023.
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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