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Betegy Takes Ads Personalisation further with the latest smart banners innovation
The platform enables betting operators and casinos to tailor campaigns to each individual player
Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.
The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.
For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.
The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.
“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”
Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.
With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.

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CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina
CT Interactive has officially launched its certified content on Mr Bit, a new licensed casino platform for a young audience, marking another significant step in its expansion across the regulated markets of Southeastern Europe. This move strengthens CT Interactive’s presence in Bosnia and Herzegovina, following the successful partnership between the two companies in Romania.
As part of this launch, 50 of CT Interactive’s top-performing slot games — including popular titles like Win Storm, 40 Treasures, Lucky Clover, and Hot 7’s x2 — are now available to Mr Bit’s players in Bosnia and Herzegovina. The integration also includes CT Interactive’s Hot Luck jackpot system, bringing an added layer of excitement and engagement to the platform.
“Expanding our partnership with Mr Bit into Bosnia and Herzegovina is a strategic move aligned with our broader European growth strategy,” said Antonio Donov, Head of Business Development EMEA and Asia, COO at CT Interactive. “The success we achieved together in Romania laid the foundation for this next step. We’re excited to deliver our engaging, certified content to even more players in this promising market.”
This launch underscores CT Interactive’s continued commitment to expanding its reach in regulated jurisdictions and providing operators with top-tier, market-adapted content that drives engagement and retention.
The post CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina appeared first on European Gaming Industry News.
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REEVO Games Go Live on NetBet
REEVO is proud to announce its new partnership with NetBet, one of the world’s leading online casino platforms.
Through this collaboration, NetBet customers will now gain access to REEVO’s full portfolio of immersive slot and table games, showcasing REEVO’s commitment to delivering cutting-edge technology, exciting gameplay mechanics, and unforgettable player experiences.
Founded in 2021, REEVO has quickly established itself as a trusted and forward-thinking provider, developing a diverse range of high-quality titles that combine innovative features with striking visuals. This partnership with NetBet marks another important milestone in REEVO’s mission to expand its global footprint and bring its growing collection of games to more players around the world.
Shared Vision for Excellence
Commenting on the partnership, Claudia Georgevici, PR Manager at NetBet, said: “REEVO is an innovative company which really caught our eye. Once we looked through their product range, we agreed that their core values and business goals align perfectly with ours. We look forward to our players experiencing REEVO and all their incredible games.
Karl Grech, Head of Business Development at REEVO, added: “As a relatively new company within the iGaming world, this partnership with NetBet means so much to us. It shows we’re well and truly on the right path, and we have so many new, exciting ideas ready to unleash. Of course, our current selection of casino games is almost unparalleled, which is just perfectly suited to the players at NetBet.”
The post REEVO Games Go Live on NetBet appeared first on European Gaming Industry News.
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G2 and Logitech G Team Up for Logitech G PLAY 2025: A Celebration of Breakthrough Moments and Women in Esports
G2 Esports and Logitech G join forces for Logitech G PLAY 2025, Logitech G’s annual flagship event, set to take place on September 17 at 18:45 CEST. This year’s event celebrates Breakthrough Moments in play, and highlights the importance of diversity, inclusion, and empowerment in esports and gaming.
The event kicks off with a Logitech G Keynote, broadcast on YouTube via @LogitechG, and sets the tone for the evening highlighting new products, new designs and innovations for gamers, and the future of esports.
Following the Keynote, G2 will host a panel featuring leading women in the industry, and will dive into the defining breakthrough moments that have shaped these women’s careers, as well as the broader challenges and opportunities for women in esports.
- Laure Valée – On-Air Talent
- Athena “Kitty” Jiang – Influencer and content creator
- Michaela “mimi” Lintrup – Professional VALORANT player and G2 Gozen captain
- Petra “Petra” Stoker – Professional VALORANT player for G2 Gozen
- Hosted by ChelseaBytes – G2 content creator and advocate for diversity in gaming
The panel will be broadcast from the G2 HQ in Berlin on mimi’s Twitch channel – mimimimichaela, and feature a Q&A from the live audience. If you’re local to Berlin and would like to attend, let us know and we can add you to the guestlist.
Event Details:
- Date: Wednesday 17 September
- Time: 18:45 CEST
- Location: Berlin @ G2 HQ, online mimimimichaela, and keynote via @LogitechG
- Agenda: Logitech G Keynote, G2 Panel
The post G2 and Logitech G Team Up for Logitech G PLAY 2025: A Celebration of Breakthrough Moments and Women in Esports appeared first on European Gaming Industry News.
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