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Pariplay® grows Fusion® offering with Urgent Games agreement

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Pariplay® has further added to its Fusion® platform after partnering with Urgent Games.

The agreement sees more than 100 HTML5 titles added to the growing aggregation offering, including Wild Cupid, Goddess of Harvest, and Gang of Pirates.

Urgent Games offers a wide range of innovative products for all types of mobile and PC devices, including baccarat, bingo, craps, roulette, and more, along with its host of slots games and also their very last released crash games.

The boutique game provider becomes the latest to join the expansive aggregation offering, following similar deals with other studios.

Pariplay’s Fusion® offering consists of over 14,000 games from 80+ suppliers, as well as a comprehensive range of back-office conversion and retention tools that enhance player value.

Enrico Bradamante, Chief Commercial Officer at Pariplay®, said: “We are always on the lookout for bright, engaging content to drive forward our Fusion® offering, and Urgent Games is a perfect match for our ambitions.

“Our aggregation platform has enjoyed incredible success since its launch, and by adding progressive, successful providers, we’re able to sustain it as a market-leading solution.”

Adam Petroli, Chief Executive Officer at Urgent Games, said: “We’re immensely proud of our portfolio of engaging, diverse content and are extremely satisfied with this new partnership.

“Joining the Fusion® platform significantly expands our reach in key regulated markets, and will further drive us forward.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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